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Ranked

Poll complete
100 people answered in about 5 hours.
100 US-based respondents Avid home cooksJune 1, 2023Public
June 1, 2023Public

Q: This is a 5 Quart Dutch Oven. Based on the images, which color you would be most likely to buy if you are shopping on Amazon?

Ranked poll

4th place
A option image
A
9 votes

10%
PickFu winner
B option image
B
37 votes

52%
5th place
C option image
C
6 votes

6%
2nd place
D option image
D
26 votes

48%
3rd place
E option image
E
22 votes

26%

AI Summary

Based on the results of the survey, Option B, which was a red Dutch Oven, was determined to be the winning option with a score of 52. This option received the most first-place votes and was consistently ranked highly across all respondents. Respondents who voted for this option mentioned that they liked how bright and attractive it was compared to other options. Additionally, they felt that it added a little excitement to an otherwise boring product. This suggests that consumers are looking for products that stand out and add some personality to their kitchenware.

Option B possessed characteristics that set it apart from the other options such as its boldness and popularity among consumers. The top three topics important across all options were color preference, compatibility with existing kitchen decor/appliances, and stain resistance/durability. Respondents frequently mentioned how certain colors would match or clash with their current kitchen decor or appliances. Stain resistance/durability was also an important factor for many respondents who wanted a product that could withstand frequent use without showing signs of wear and tear easily.

Based on these poll results, there are several hypotheses we can test further. One hypothesis is whether offering more unique color options would increase sales among consumers who value uniqueness in their kitchenware choices such as those who expressed interest in colors like teal or burgundy rather than traditional colors like white or cream. Another hypothesis could be whether offering matching sets of kitchenware would increase sales among consumers who prioritize matching items in their kitchens; this could also help address concerns about compatibility with existing decor/appliances raised by many respondents during the survey process. Finally, we could test whether adding additional design features such as patterns or textures would attract more customers looking for standout products like those who chose Option B because of its bright and attractive appearance while still prioritizing stain resistance/durability factors raised by many participants throughout this survey process.

Overall this survey provides valuable insights into what characteristics matter most when choosing a Dutch Oven on Amazon and offers potential avenues for further research into consumer preferences regarding kitchenware design features and color choices specifically within this category of product offerings on Amazon's platform.

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Response flags
0
Keywords
70
37
34
18


Options
0
0
0
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Gender identity
36
60
1
3
Age range
1
19
42
20
15
3
Interest in cooking
10
90
A
9 responses
A
D
B
C
E

I think the purple color is the most uniqiue and standout color but you also don't see many cookery in that color.

A
D
B
E
C

I choose option a based on the color purple

A
D
B
E
C

I love the look of colorful dutch ovens. they also look nicer for longer

A
D
B
C
E

Option A has a vibrant shade of purple that made it stand out and gives a sense of fun to a relatively mundane item. Options D and B had rich, deep tones that make the Dutch oven look refined. Options C and E were too typical and plain.

A
D
C
E
B

I would buy option A because the purple color is something that is drastically different from what I would normally see on a product like this. I like that it would stand out as being different.

A
D
B
E
C

Purple is my favorite color so I naturally would like that design more. I like how much the gradient of color shows in option A, it really goes from light to dark on the dish.

A
B
D
C
E

I like the brighter colors better especially in kitchen ware

A
D
C
E
B

i love the dark colors of A and D i do with it was a brown but i still like the darker colors. then i go straight to the lighter colors of C and E. Last place is B im not a fan of the bright red

A
D
C
E
B

this is a unique color that won't really show stains on the outside

B
37 responses
B
C
E
D
A

That is so weird, I have been browsing Dutch ovens over the last few days. I like the classic red on the Dutch oven, as seen in option B. I suppose, if option B wasn't available, I could see myself buying the cream colored or white Dutch ovens seen in options C and E, respectively.

B
A
C
D
E

B is bright and attractive. It takes an otherwise boring product and makes it a little more exciting.

B
A
D
E
C

Option B is aesthically more pleasing compared to the other options available.

B
D
A
E
C

Red feels classic to me. I would prefer dark over light in general because they would look cleaner longer.

B
E
D
A
C

I would most likely buy the red one because it would match most everything else in my kitchen.

B
A
D
C
E

I tend to like the darker color and I think they stain much less as well for example white or yellow is going to get stained and 5 minutes. It's going to be a pain to clean. I do really like the purple one too though and it's very unusual but of course I'm partial to red

B
D
A
E
C

Option b the red is the lastest color in kitchens plus its fun and playful.

B
C
E
D
A

The red really pops and is a warm color

B
E
C
D
A

I like B the most. It would compliment my kitchen colors the best out of the options presented.

B
E
C
D
A

I liked choice B since the red color of the product is vibrant and easy to focus on the product right away.

B
D
A
E
C

B red, I love red pots and pans or appliances, red is always a great splash of color in any kitchen.

B
D
C
E
A

Red in B matches other decor of my kitchen. I picked the rest of the choices based on how they would fit in as well.

B
D
E
C
A

I lie the red and blue the white and purple I do not like based on color

B
A
D
C
E

I think the red color stands out the most and looks cool. I think A and D are nice and I like that they are darker in color. I don't like C or E at all and how light of a color they are.

B
E
C
D
A

I would choose B because I like red and I have one.

B
D
E
C
A

The bright red goes best with the kitchen items I already use.

B
D
E
C
A

Right now I have a red theme when it comes to how my kitchen is decorated so it is fitting that I get a red pot.

B
D
A
E
C

seems the most appealing and traditional color overall looks the best

B
D
C
E
A

I chose B because I feel like it gives off a cozy and warm cottage feeling and it looks like it would go well with the home vibe I aspire to have.

B
C
E
D
A

That red is awfully fun and seems ideal for a Dutch oven!

B
D
A
C
E

I like this color option most because it feels like a traditional color to me.

B
D
A
E
C

I prefer modern, vibrant colors like bright reds, greens, and blues, therefore B is my first choice. I thought C was the most drab looking and looked almost like when plastic is exposed to the elements too long and yellows.

B
D
A
C
E

For options b, d, and a they were all pretty and striking colors that would pop in the kitchen. Additionally, I think the colors would make it less likely that stains would accumulate and be seen over time with these Dutch ovens. For options c and e they were too plain for me and I think they would get very stained over the years of use even with good cleaning practices.

B
E
D
C
A

We already have red appliances in our house, so they would match pretty well.

B
A
C
D
E

I do want to add more spice to my kitchen products. as the saying goes, if you're going to be a bear, be a grizzly. The red in option B is just that. All out bold!

B
E
D
A
C

Option B is my top choice because red is a classic color for dutch ovens. I don't even like the color red but I would choose it first in this case. I like option E because white is also a classic choice and it goes with everything. Options D/A/C are harder to match with kitchens because the colors are so bold but I do like them.

B
D
E
A
C

really like b and d the most

B
A
E
C
D

I would most likely buy the red one because I think its a good color for this product.

B
D
E
A
C

i picked based on my kitchen and favorite colors. i think red is a very popular kitchen color.

B
C
E
D
A

It's okay to include colors in these dutch ovens but I would stick to Bright and vibrant colors like the red here and stay away from darker boring colors like the blue or the purple

B
D
C
E
A

I like the red dutch oven because that feels like a classic color for this item.

B
E
D
A
C

The red of option B would get my choice. I have Cuisine Art and Kitchen Aid appliances so this color fits right into the red overall branding of my kitchen

B
D
A
E
C

I like the red one best, it matches my kitchen stuff.

B
A
C
D
E

I like all the options. I prefer option B because the color is bright and bold. I love the red color because it adds color to my kitchen and I would enjoy taking it to potlucks and family gatherings. All the colors are wonderful. The white color is my least favorite because it would be easy to stain and easy to see stains and cooking with it would turn it a darker color.

B
C
E
D
A

I have had a few of these and I usually pick the red ones.

B
D
A
C
E

I really like the bright red of B, it is distinctive.

B
E
C
D
A

I have red appliances in my kitchen, so #1 would match my kitchen. It is also a very popular kitchen color. #2 is a clean look, easy to keep clean. #4 is an odd color, would not match my kitchen.

C
6 responses
C
E
B
D
A

I chose these in this order because of how I think they would match most kitchens. I think the off white or antique looking one would match any kitchen.

C
A
E
B
D

Base on the product color, I will choose option C' because of how enticing it looks like.

C
D
E
B
A

I chose in the order it would match other items in my kitchen. I liked the neutrals best

C
E
D
A
B

I really like the buttery shade of C; it's still more neutral than not but has a nice little pop of color.

C
D
E
B
A

I think that option C has the most appealing color and overall look. I can easily imagine using this product and where i would store it in my home.

C
E
B
D
A

I like the color of my top choice. Plus it looks more traditions being this color.

D
26 responses
D
B
E
A
C

I like Option D the most. The teal color is attractive and stylish looking. Option B looks like a traditional color and still looks great. The remaining options are perfectly fine but not as eye catching and seem to be either dull looking or very odd.

D
B
C
E
A

D I like the blue one and it would match a lot of things. It would go great with many holidays too. B I like the red one and again it would go with many holidays. C I like the cream Dutch Oven. It is neutral and would match my other kitchen items. E The white Dutch Oven is alright however, I would buy in in a color instead. The white would go with a lot of course. I just would rather have it in a color. A I wouldn't buy this color. It doesn't match anything in my kitchen. **** I would also be interested in Teal, Turquoise, Hunter Green or Burgundy if you are thinking of any other colors now or in the future.

D
A
B
C
E

I would prefer the darker color tones as they are less likely to show stains and marks left over by food. The green color in Option D looks nice and durable. This option will be followed by other dark colors in Options A and B . The lighter colors in Option C and E would be at the bottom of my choices.

D
A
E
C
B

Definitely Option D please! Forget the rest of the options! Thank you.

D
E
C
B
A

I think the red and purple look kind of odd and blue is my favorite color

D
C
E
B
A

most kitchen appliances and tools are most preferred to be dark colours

D
A
C
E
B

I like the blueish choice or purple. Either would be really fun to have.

D
A
B
E
C

If I’m using a Dutch oven in the fire I would want something dark so that it doesn’t stain white would be way to stainable.

D
B
C
E
A

I like d best. The dark color goes with my kitchen ware

D
A
C
E
B

D looks like a unique an original color. I think it looks cool

D
B
C
E
A

I like the more classic blue and red colors for my kitchen.

D
E
C
A
B

I prefer neutral colors for this type of product.

D
E
B
C
A

D has a more pleasant looking color to me. This is a more aesthetically pleasing product to me.

D
B
A
C
E

I chose D because I feel the darker, neutral color is overall more attractive

D
A
C
E
B

I preferred the darker colors first, like D and A. After that I'd go for the more neutral looking colors.

D
B
A
C
E

I like the bright bold color, I like how they stand they look nice. The deep red grabs my attention first and pulls me to it. I would buy this one

D
B
E
C
A

I chose D because I like the deep blue color.

D
E
B
C
A

The dark blue color looked very unique and appealing for this product.

D
B
C
E
A

I like the blue because it is versatile and can go with multiple items. The lighter colors would show wear and tear too easily and the purple stands out and is awkward.

D
B
A
E
C

I like the darker colors better for the most part, so I would go with the teal blue first, followed by the deep-red.

D
B
C
E
A

Option D is probably my favorite color. Red would look good in my kitchen too. I'd be concerned that the light colored ones would stain and look dingy.

D
B
A
E
C

I picked D, B and A as my top choices as I like those colors the most and match the rest of the room

D
B
E
C
A

Green is my favorite color so I would be inclined to pick D over the rest. Options B E and C are fine colors for kitchen items, option A is purple and would just look weird in my kitchen.

D
B
A
E
C

I picked based on my general color preferences, and what I thought looked good and stood out more.

D
B
E
C
A

I ranked the options based on my general color preferences

D
C
B
E
A

I would rank them in this order. My top pick would be choice D because I like how the color blue looks and I think it would add some color to my kitchen.

E
22 responses
E
C
B
D
A

The white would match other kitchenware that I own best.

E
B
C
A
D

I went with Option E over the other choices. I just think the white color looks the most appealing of the five choices.

E
D
B
C
A

I prefer E because it is a classic color and design that would fit. in with any kitchen cooking set.

E
C
D
A
B

I rather prefer the option E dutch oven product design because I like the white color shown here the most. I chose options C, D and A second, third and fourth because I like the tan color design more than the dark blue color more than the dark purple color dutch oven design. I chose option B last because I do not really like the red color design shown here much at all.

E
C
B
D
A

Options E and C are the most neutral colors that I could see myself using in my kitchen. I could tolerate the colors of B and D but don't think they fit my aesthetics. Option A is least appealing as I found the color to look more childish than something I would want in an adult kitchen.

E
C
D
B
A

I would just prefer the classic white design. It would fit in my house better and match the other appliances and pots and pans that I have

E
C
D
B
A

Ranking them based on how much I like the colors

E
C
D
A
B

While durability would be a concern from the color. Option E stands out the most. The color looks well done, and blends naturally with the design of the product.

E
C
B
D
A

I would be more likely to buy option E, I like the all white color of this dish. The color will allow stains to be seen much more clearer to the naked eye.

E
C
B
D
A

I picked e because the all white fits the other dishes in my kitchen.

E
C
B
A
D

I prefer Option E because this color would blend with any kitchen decor.

E
C
D
A
B

i like option E the best. I like the whites and cream color the best

E
D
C
A
B

I liked E, the white matches the kitchen and other cookware

E
C
B
D
A

I prefer option E because I always pick lightest color possible for my home and kitchen, I dislike darker tones.

E
C
B
A
D

a lighter color is best for a product like a dutch oven. it fits better with my other cookware

E
C
D
B
A

I chose option E first because I liked the simple white color. It would go best with my kitchen.

E
D
B
A
C

I like the whiter pots. They look better in the kitchen.

E
C
D
B
A

E, C, and D are the only ones that I would actually consider. I like the colors and I like that they aren't overly loud. B and A, I wouldn't purchase at all due to the color.

E
C
B
D
A

Though option A is my favorite color I wouldn't want for my kitchen. I would rather option E so it would be a neutral color.

E
C
B
D
A

The lighter colors E and C would go better in my house and not stand out much. After that if I am going to be bold I like red B the best, then the blue and last purple.

E
C
B
D
A

I'd go with either E or C for this piece of cookware.

E
D
C
B
A

I chose the classic white because I think that this would look nice sitting out and would be nice to serve out of.

Showing 100/100 respondents

OptionRound 1Round 2Round 3Round 4
B1st

37.00%

37 votes

37.00%

37 votes

38.00%

38 votes+1

52.00%

52 votes+14
D2nd

26.00%

26 votes

28.00%

28 votes+2

36.00%

36 votes+8

48.00%

48 votes+12
E3rd

22.00%

22 votes

25.00%

25 votes+3

26.00%

26 votes+1

Eliminated

26 votes reassigned
A4th

9.00%

9 votes

10.00%

10 votes+1

Eliminated

10 votes reassigned

Eliminated

--
C5th

6.00%

6 votes

Eliminated

6 votes reassigned

Eliminated

--

Eliminated

--

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users