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Head-to-head

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsMarch 21, 2019Public
March 21, 2019Public

Q: Which image do you like?

Head-to-head poll

Statistically significant
2nd place
A option image
A
18 votes

36%
PickFu winner
B option image
B
32 votes

64%

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Response flags
0
Keywords
17
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7


Gender identity
19
30
1
Age range
12
24
7
6
1
A
18 responses
A

This one shows exactly how the product fits

A

this image looks very nice.

A

I selected Option A because I felt like the name "posture" fit the item type better. Also since it is a bit wider, I felt that it looked more supportive than Go4Fit.

A

The other one shows too much skin.

A

Choice A looks smoother and better. The photo is much more complimentary as I like the smooth look and the front and back view included in the picture gives a better idea what the product is like and how it will fit

A

While I like the girl in the other one better, this one gives you a better view of the actual product.

A

I like A because it shows the front and back of the product and it's also a more realistic looking photo.

A

shows more of the product

A

This looks more informational. I learn more from the image about the product and how it's used.

A

Better display of the product

A

In choice A, you get to see the front and back of the item.

A

The other looks like their are just using an appealing body to sell it. A. Looks much more appropriate.

A

It give better view of product.

A

Image A will sell a product more by showing both the front and back of the product.

A

I need to know how it fits. I don't need to see all that skin.

A

I chose A, because the pose looks more natural, and I like that you can see what it looks like from the front and back.

A

B is super sexy, but A is my choice because it sells, highlights the item better.

A

Shows better "posture"

B
32 responses
B

Not going to lie - sex sells.

B

I like B because it tells you wrist wrap is included

B

This is just a better image to look at

B

IT'S MORE ENGAGING

B

This will get more attention and it seems that the product placement is more extra and catchy than the other.

B

My choice is more visually appealing and would entice me to purchase this for my significant other.

B

Choice B is more attractive

B

A whole lot more attention grabbing.

B

I really like the look of the model and the product design in this image

B

It looks sexier

B

This looks more eye catching

B

This image shows extra products

B

I prefer B since it shows you the ideal flat stomach that the customer would want.

B

The pose and outfit is very sexually appealing.

B

I prefer this option because of the model. Her attractiveness better captures my attention.

B

Choice B is a good indicator of what the product is for. It seems unnecessary to point out the back side of the product, but that could be used in a secondary image. Overall, showing the belt from the front is the best option, with the wristband included. Then use choice A as a secondary photo.

B

Image B is a lot more visually appealing

B

The more athletic looking one is the more realistic approach.

B

The inclusion of a bonus item makes this product image highly desired and preferred because of the attraction surrounding it.

B

I like the overall way the product looks better in B plus I like how it shows a free wrist wrap.

B

I think that by showing the middle of her stomach, it is more appealing.

B

B seems to be a better choice for the photo, I like the brand name better too.

B

I PREFER THE SEXIER IMAGE OF B WHICH WILL DRAW MORE CLIENTS AND THAT ALONG WITH THE WRIST BAND IS MORE INTERESTING AND COMPELLING IMO.

B

Much more likely to click this model.

B

Showing the skin is better for the product

B

I like that it shows the wrist wrap is included

B

Shows the additional free item.

B

The woman is more attractive... purple is my wife's favorite color... and the insert with the wrist wrap is fun.

B

This picture looks better because of her pose.

B

i like the color better.

B

As a package, it is important to highlight the characteristics and value of the product. I like simple and direct expression techniques.

B

Image is more sexier.

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AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users