I liked choice A since it is less wordy and is more direct and to the point. Choice B is too long and not as appealing. I don't think there is anything I would add.

Option A is more clear in the color of the text is uniform and flows better. I like the chunk of text and the proximity of each sentence being so close. I can read more at a glance.

I don't know what "easy to take" means, so I chose A because I think it is more concise.

I like A stating All natural dog and cat supplements front and center but I really don't like the phrase "furbabies" it's childish. I am a strong and huge animal lover and advocate and they get the best and are family but the word furbaby turns me off.

A has a more engaging feel and the feeling of it gives off a strong and warm feeling

"Natural pet supplement" immediately turns me away and makes me feel like I am being sold snake oil.

I would want more information on what the supplements help for.

Option A is shorter and gets to the point faster which makes it easier to understand and more compelling.

Which website tagline is more clear AND which banner would you click on and why?What information is missing for you, if anything?- I like the visual arrangement of the text in A the most, and I prefer the text to be all white as shown in A - it looks better white text on the blue background like this - it reminds me of a peaceful skyline.

A: This one is more direct and easy to read quickly. It gets the point across well. It makes me more likely to take action and click on the link than sit and ponder the meaning. The only question i have is what are these "All Natural Supplements" made of? I dont expect a full breakdown of the ingredients just some indication of what is being used.B: This copy is fine it's just a bit too wordy. If i have to spend more than 2-3 seconds reading something there's a high chance ill loose interest.

They both provide the same information and really all that is necessary for the tag line. I prefer the darker text in the other option, but overall I prefer this version that makes it more apparent that the product is natural with it in the first few words.

i like the bold black writing. it is easy to see and understand what it is i am reading

I find this one easier to read and is more visually appealing to me.

I prefer this one because it is simple and to the point. I also like that we have a button for the dog and the cat and there are pictures of humans with a dog and a cat. I also like that the supplements are natural. I do not see anything missing from this ads.

B's tagline is not only easier to understand but the fact that its in black instead of white makes it easier to see as well.

Option B is easier to ready. Both contain equal amounts of helpful information. Overall, B stands out as better looking and more legible.

It is quite a bit harder to read the small white print on Option A. I also like the spacing in B better.

I will always see what an advertisement expressed in the wordings by them and whether this makes me more perfect or not so by these I thought to vote this option.

Option B looks much better in my opinion because it has a lot more contrast. It might be nice to have a third option for all other pets.

the color looks bright and the written tags on it is easy to read.

The darker text in choice B makes it easier to read with the light blue background. I found the information relatively equal in both.

They are both pretty good but I think option B is a little bit better because it includes that extra information, which I think would be helpful to some people.

I voted for option B because the black letters are more noticeable than the white letter on option A.

Easier to read better with black font. What type of supplements

I strongly prefer the option B website banner because the black text is much easier to read on this blue background and on the yellow buttons than the white text used in the option A website banner. I would click on the option B banner because it is much more clearer to read. I think that the website is missing more information about what kind of pet supplement is being provided at this site.

I like option b better. The colors on the website are easier to read in this one.

Option B is the best because the color and design of the infographic is smart and contemporary

This option was easier to read with the black font. I would like to see dosages based on pet weight.

One sentence that’s coherent is better than two separate thoughts with no punctuation. B reads a lot easier

The tagline in choice B is better because my first thought is to ignore the cat version of the supplements because cats take nothing easily. Saying "easy to take" would make me click on it. I can give anything to my dog. I would also click on choice B because it's easier for me to read. My eyes don't love to read white text. Black is way easier to read. The only thing that I would like to know quickly is if it's pills, flavored powder, flavored liquid, etc. How is it easy to take?

This banner is much easier to read. The color of the print makes it much easier to see.

The text layout is easier to read and the additional information about easy to take makes the product enticing.

i like that choice B has the black writing on it cause it is easier to read and easier to see what it says. i like that it stands out more and draws your attention to it.

The banner is easy to read and understand. Looks like a useful product.

I think that darker text does a better job of standing out against the background. I think option B does a good job of communicating your message.

I chose B because I prefer how it elaborates how to keep my pet healthy and happy by specifying that natural supplements will assist me. I find the black text a bit easier to read on some of the bright colors and I like how it looks balanced in a color that is not the same as the title text. I do not think there is any information missing, assuming that any other questions I have are answered on a per-product basis.

For me and my 48 year old eyeballs while wearing my glasses, I could not even read the white words in option A. I chose option B because I can see the black lettering and read it without zooming in. I see that it says it is easy to take, is the supplement a liquid, a pill or a paste? I like having both the dog and cat which I have 1 dog and 3 stupid cats right now. I can't even read the white letters on the yellow tabs in option A. I would click on B because I can see it.

I picked B because the black font is easier for me to read, and the tagline flows better to me. Nothing is missing.

I like Option B. It helps me fully understand what the product is and does. I would click on it because I can trust it more.

I like the statement of "Helping my fur babies" stay healthy. So i chose B.

I like option B the best because the text was easier to read and see overall. Good color choices.

B SEEMS LIKE IT EXPLAINS A BIT MORE AND GIVES YOU MORE INFORMATION THAN A.

The black text helps the eye process the headline and the messaging. The font size could be enlarged for easier reading.

I feel having the text black makes it easier to read. I also like how spaced apart the tagline is to the brand name. I feel it needs to add how much it might cost and if they offer any free shipping.

I would like to see what the supplement helps with or maybe what the main ingredient is

The pets shown in the image are amusing

This tagline is more clear and I would click on this banner. It's more attractive and draws me in, making me want to learn more.

I like option B the best. The tag line is very easy to read and flows very good

B is easier to read, with the black font, plus it tells me more so it draws me in.

I like the graphic with the two different color texts. It breaks up the text and makes it easier to read and follow.