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Which ad copy do you think is most compelling? This is for an email newsletter for authors & publishers.
Age range
Education level
Gender identity
Household income range
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Personal income range
Racial or ethnic identity
Reading frequency
18 Responses to Option A
instant reader feedback sounds appealing in a way they give you really fast insight into covers.,
This makes it clear that it is the test version of your book. It helps you understand how to make it better.
I prefer choice A over B because it offers a clearer explanation of the product's functionality, which is to generate instant reader feedback on a title cover. The message is straightforward and directly addresses the product's purpose, leaving little room for ambiguity.
This would appeal to me if I were publishing a book and wanted to know what potential readers liked in cover art etc.
I like that it says poll. More people would be willing to do a poll I feel like rather then a "test."
I find choice A the most compelling because it says I can get instant reader feedback.
A because it seems like a more defined outcome.
A because it says instant feedback
I think that instant reader feedback sounds better and more enticing than data driven decisions.
I think A makes me think it will provide the most help and get me the results I want.
I like this one it sounds more honest and tell what they would need to learn about their book
The ad in A is simple and straightforward so I feel that A is most compelling one.
I feel like the text in the message shown in option A is more human and approachable, especially for the lay man. I would change "title, cover, and more" to "title, cover art, and more".
I choose A. I like the way A looks. It looks better than B.
I think the text description in option A feels more impactful and compelling. I liked the focus on excellence and the speed at which you can obtain feedback and thought these were the more effective selling points of the service.
I liked the wording of option A more like stating publish the best version just has a stronger impact to it.
Because it's easier to understand. It will help me with publishing the best version of my book.
Option A is the better option because the text is easier to read and it is more compelling. The other option is not as clear.
12 Responses to Option B
I like how this uses the term data driven to make it sound more mathematical and scientifically viable.
The emphasis on data-driven decisions in this option sounds sleek and professional, which is appealing for sure!
The buzzwords of "data-driven" are much more likely to be noticed, because making decisions informed by good data is at the top of everyone's minds, especially when people have limited advertising budgets.
I prefer B for this question as I prefer the part of a sentence that is underlined and highlighted for the reader.
I think the wording in B sounds more engaging to me
I like the copy in B. I think emphasizing PickFu results are based on data and analytics is a good way to entice publishers, authors, and editors to want to use this service so they can get a very broad idea of perspectives.
Option B is more convincing and has a better description.
I love that this puts front and center the idea that you're using data to make decisions and given that this is the power of the platform itself, i feel this makes the most pact in that regards.
I believe B is better because it mentions DATA DRIVEN. It's a better way of saying "instant reader feedback" because "data driven" sends a more professional, more quantified, more official image. In short, it is more reliable than simple "reader feedback" because "data driven" means you've got numbers to back up the claims.
I think this version sounds more objective and rational, so I would go with that.
I prefer option B. It is easier to understand why I would use the product with this ad. It gives a better explanation and makes it sound compelling. Good luck!
I think you should emphasize "data-driven decisions" in your copy.
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