simple and bold. very creative and has a feel to it.

I really like the DNA-strand-into-noose graphic. It's very striking.

It looks more interesting and I love how the noose is red

I think the simpler cover is nicer and more appealing.

I chose option A because I prefer that cover.

I picked A because the noose in red is dramatic and intruiging.

This book title looks less creepy and makes me want to read this particular book.

I like A better...it's simple, but intriguing. It makes me wonder if it's going to be genetically modified people, clones or what. Now I wanna read it!

This instills a bit more appeal in me. I have more interest sparked from this one.

I like the noose. It's simpler and I think it's more compelling through its simplicity. I leaves more to the imagination.

In my opinion, the less the objects, the more thoughtful the book cover. The one in Option A only shows an object which seems to be a human DNA. It is thoughtful and worth of reading.

A is more attention grabbing. It conveys the tone of the book quickly.

The layout is more simplistic and easier to digest. The second option provides a lot of depth but it's a lot to look at at one time.

I like the simplicity, it's much more eye catching with the splash of color.

I love A it has the DNA strands in a noose which makes we want to find out why and what happened. B seems a little generic and uninteresting.

I chose A because the minimalist design on the cover with the noose and bold colors (black and red) really draws your attention. B looks too busy.

I think there is something very ominous and eye catching about what looks like DNA twisting into a noose. The colors also add a sense eeriness to the cover.

I like the mystery and suspense created by the image in A, B is a little too complicated and has too many aspects to it for my taste

B seems like a relgious or some medieval time history book. A feels more modern

Option A looks a little more creepy and intriguing for a suspense novel, which I like. The other choice leads me to believe that the book is religiously based, but I am not religious, so it doesn't interest me as much.

Choice A is more eye-catching and it is easier to read the title/author's name.

The dna image is easier to understand. B looks like the afterlife

I chose Option A because it is just a jarring image, the DNA strand turning into a noose. And it seems to match the title. Option B just says this might be a religious book somehow. Option A is interesting and makes me want to find out more about the book.

this looks much more mysterious

A is very eye-catching and would pique my interest

The symbolism is very intriguing.

Even though I find the noose imagery distasteful, the red/black combo screams suspense and even a little horror. The font from B is a little better, but both work fine.

I think the imagery is simple, yet way more dark. I would definitely gravitate toward this book!

The cover is simple but intriguing.

I actually don't really like either one of these because I have no idea what the book is about. #A leads me to think it's about 'give them enough rope and they'll hang themselves' perhaps by damaging DNA. #B actually makes me think of the movie Twelve Monkeys, like the wild animals roaming about looking up at the gothic architecture.

Seems more intriguing to me

Choice B more evokes a feeling of the supernatural and possible religious topics. I think it's more intriguing than choice A.

I like this because this photo could have so many different meanings, and especially with a suspense novel, it would make the reader think more.

i like the colors better

The second book cover is less threatening. The noose on book cover A is sad. Real art work is much more compelling on book covers.

B is much more unique and interesting. The DNA helix is really over-used in suspense novel covers.

The picture of Christ is a much more appropriate picture for anyone with a religious background so I think that is the better cover

This one looks more involved and suspenseful

Choice B has so much more going on. It makes you curious as to what the book is about.

i love the dark, gothic carvings. very intriguing!!

i would be more intrigued with this cover. the other has a background that's hard to pick out at a glance

This is very intense and emotional.

Choice B is a lot more eye catching than Choice A. I love the detail in it. If I was in a book store looking at different options for books, I would definitely pick up this book first and review it to see if I wanted to buy it.

It was very scary for the pick.

Option B looks like it would be a pretty epic novel filled with religious themes, I'd be more interested in that.

The other one looks to simple for me.

Both covers are very compelling, but I am drawn to the lighter one. I think it might have a better ending.

B is just so much more detailed and cool looking. Option A just is so boring and plain. I wouldn't give A a second glance in a store.

It is more engaging with more to look at

I would be more intrigued about what is going on in the image and would pick up the book with choice b to learn more.