The color scheme of A is more visually appealing. I like the darker color and basketball.

The basketball makes me think that the book is actually about basketball, whereas the whistle makes me think that the book is more about the rules of basketball.

option a is more eye catching because of the bright color and the ball

I prefer the slightly darker version of blue, as well as the basketball over the coaches whistle even though the differences are minor.

The cover design is more appealing. The color composition increases the contrast. This is a quality product.

The basketball that is shown here is nice for a sports book cover

I like the basketball more than itself, it's more eye catching to the individual. I also like the shade of blue better.

I think the blue is a little too bright in Option B. It's kind of an eyesore.

I liked A because a whistle can be associated with all sorts of sports which is why I like the basketball on A's cover.

BASKETBALL WHETHER IT BE COACHING OR PLAYING IS EASY TO IDENTIFY WITH WHEN YOU SEE A BASKETBALL. THEREFORE IT IS STILL MORE APPROPIRATE HAVING AN IDENTIFIABLE OBJECT ON THE COVER, PLUS IT IS MORE ATTRACTIVE AS FAR AS COLOR WISE.

The picture with the ball is better by far..much nicer palette of colors with the addition of the orange color ball.

I like the darker colored blue in this option, which is classy, and also the inclusion of the basketball. Looks like an interesting book for sure!

A is the best one for me because with the basketball it really draws your eyes and then i wanted to see what the book was about. i like basketball and I would click and read this one first.

i think the darker blue color fits this book a lot better and makes it easier to read

I like the basketball in choice A but I prefer the light blue color in choice B.

I love the bright basketball in the middle, it caught my eye immediately.

A because a basketball book sounds more interesting than a referee book which is what B looks like.

Blue Devils is synonymous with Duke, which is famous for basketball.

I preferred the darker blue, as well as the contrast on these letters and the background in Option A. Option B has a decent contrast on the letters on the bottom of the image, but the top has this blue lettering that is very hard to discern. Overall I hated the look of the whistle too. Option A for sure.

I like the color and the basketball better

Option B is too much blue. It needs some contrasting color to make it stand out more which is why Option A was more appealing.

Option A is a better choice because it is about coaching basketball. The whistle on option B could be about coaching a variety of sports.

I liked A because I thought it was better to focus on basketball with the image and rely on the text for the coaching information.

The basketball cover design on option A is more appealing because the ball looks real and inviting and it reveals the sport.

I like A because I think the cover with the basketball is a lot more appealing. I like the darker blue color too.

Option A of the basketball picture helps the reader know the book will be about basketball without having to read the description. Option B of the whistle could mean any kind of sport, as whistles are commonly used in all sports.

I chose panel A. I like the basketball on the cover as it really is about that.

A is the better cover design. Considering the title of the book, I like the bold, vibrant, deep blue color. Also, the basketball is a good image to use since the book is about basketball coaching. So everyone will automatically know what sport the subject matter is.

I like the darker color. Plus, a basketball is more interesting than a whistle.

While I do like the whistle on cover B, the shade doesn't pop off the page as much as the orange of the basketball. Choice A is also more on point from a quick glance. Both are good options as far as the font and title, but I definitely prefer the pop of orange!

B's blue I feel is a little bright and is very distracting. A's design has better flow to it and is more pleasing.

I think the basketball best represents Duke and their athletics.

I like the deeper blue of A and the ball on it looks better to me.

I like option A because the basketball is more appealing than the whistle, option B would be better if a coach was shown blowing the whistle.

I like the giant basketball, more to the point.

looks much better with the ball and the darker background

This iconic version has a nice shade of blue and I feel that the basketball is quite appealing to the senses. Most people would find this cover design appealing and it would probably be successful.

The design with the whistle just seems more appealing in general

I like the more minimal look of the whistle. Cause then my eyes will read the description below it and know that it's for basketball.

I like Option B, the whistle looks more unique. I think it focused on the coaching aspect.

The lighter blue is more pleasant

I like the brighter blue better because I love bright colors.

The picture is mostly the same color so it matches well

I like the colors of option B better, it looks clean with a blue background and blue object. I'm also not very interested in sports, so a basketball doesn't interest me.

The whistle makes more sense as the focus. Let the words work.

The whistle really pushes home the immediate recognition that this will be a book on coaching, so I like it more.

I like choice B the best because this is coming from a coach mentality mind set that a whistle is more representative of a coach than just a basketball.

If the basketball with more realistic looking on A, A would definitely be a strong candidate over B. The basketball is just too animated against the background that seems so deep and realistic. The whistle on B blends well with the background giving an overall smooth viewing experience.

I like the whistle more because it makes me think of coaching and leadership, which aligns with the book. A's image of a basketball is more obvious and less nuanced.

I prefer option B as I think the whistle makes it seem more generic and more applicable to more circumstances than just basketball.