Book title test marketing poll

50 Respondents Crowdfunding Participant

This is a completed book title test marketing poll published on Jun 22, 2017.

The author received 50 unbiased responses (votes & explanations) from a targeted (Crowdfunding Participant) responder pool in about about 3 hours.

Using PickFu, authors are able to choose enticing book titles and covers before publishing.

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Full Poll Results

Published Jun 22, 2017
Public

Which book title is more appealing and intriguing?

50 Respondents Crowdfunding Participant

Option A

A Fundraising Campaign Dissected: 12 Swipe-Ready Lessons Learned From Raising $475,000 for a trafficking Safe Home in Nepal


25 votes
Option B

Hands Dirty Fundraising: 12 Swipe-Ready Lessons Learned From Raising $475,000 for a Trafficking Safe Home in Nepal


25 votes

Responses

Responses to Option A
1
I prefer dissected because it shows what the book will do as far as fundraising.
2
Because it makes more sense to me.
3
I don't know what "Hands Dirty Fundraising" means, so I picked the one that I understood.
4
OPTION A SOUNDS MORE APPEALING AND EASY TO UNDERSTAND.
5
I prefer Option A. It's clear and easy to understand and get the point across. Option B confuses me. It is "Hands Dirty" or "Dirty Fundraising?"
6
Option A is better because there is no confusion about the title: the book is about a fundraising campaign. With option B, the title is not only strange, but it could have negative connotations: someone getting their hands dirty usually means they committed a crime. I suspect you meant that the fundraising was done by having people put in manual labor, but that's why the title is confusing at the same time.
7
The other is a bit confusing and sounds like it might involve dishonest fundraising
8
Flows better, simple and to the point
9
This is a much better choice. The other option sounds incorrect and not realistic
10
I don't care for hands dirty
11
I don't really find either that appealing, but Option B is less appealing, the tagline "Hands Dirty Fundraising" just seems a bit click-baity
12
this is more appealing to me
13
This one is a tough choice, they both feel pretty intriguing to me. A wins out in the end since the terminology used in the beginning sounds just a bit more credible at a glance.
14
I really don't prefer either, both worded poorly
15
Option A implies a more detailed look into the campaign.
16
Option B sounds too suspicious.
17
Hands Dirty Fundraising sounds illegla.
18
B is kind of abstract
19
I like the statement in Option A about dissecting the campaign.
20
I feel this is a much more presentable and clear title.
21
Option A seems informative, option B sounds like it's a story about an illegal fundraiser("hands dirty") to combat other illegal things.
22
The other one seems shady.
23
"Hands Dirty" just seems unnecessary, while option A sounds more information
24
seems like a more explicit option
25
It is shorter and makes more sense.
Responses to Option B
1
reading dirty is discouraging
2
It sounds more intriguing.
3
sounds a little better
4
The choices were very similar. I did not like the word "dissected" in Option A.
5
The way this information is presented seems more interesting to me overall.
6
Option B's "Hands Dirty Fundraising" sounds more fun and appealing than Option A's "Fundraising Campaign Dissected." Option B sounds welcoming, warmer and friendlier while Option A comes off more scientific, cold, and off-putting.
7
The name makes it seem a little more interesting to read.
8
I like the getting your hands dirty reference, it shows that they are not afraid of hard work
9
I like the cheeky tone
10
The other one just sounds boring. Hands Dirty makes it sound like you are digging in and letting it all out.
11
The title is a lot more enticing, and entails that the one reading this book will get their "hands dirty", or get some useful insight by reading this book. A sounds too atypical compared, a dissection seems more like an overview rather than something with application.
12
Better book title.
13
option a seems more for one thing
14
sounds more interesting
15
Hands dirtier is a catchy phrase!
16
book is good
17
Resonates better with me than A
18
Hands Dirty Fundraising sounds like an interesting nitty-gritty read, where as A Fundraising Campaign Dissected sounds like a dry, dull University lecture.
19
This sounds like it's more down-to-earth and real information. Not just another standard article.
20
I choose option B because it made the process feel fun. It would draw my attention because it makes me feel like I got involved.
21
Option B catches your attention with the first three words.
22
easier to remember
23
more creative and engaging
24
The different wording in B makes it more interesting.
25
Feel like it is speaking to me more.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
48%
Male (25)
52%
52%
Female (25)
48%

Age
-
3-17 (None)
-
44%
18-34 (34)
55%
60%
35-49 (10)
40%
66%
50-64 (6)
33%
-
65+ (None)
-

Income
46%
$0-30k (13)
53%
64%
$30-60k (17)
35%
43%
$60-100k (16)
56%
25%
$100k+ (4)
75%

Ethnicity
50%
White (42)
50%
50%
Black (2)
50%
50%
Asian (4)
50%
100%
Hispanic (1)
0%
0%
Other (1)
100%

Education
33%
High School (6)
66%
55%
College (38)
44%
33%
Grad School (6)
66%
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