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We launched a new ghostwriting and editing site. We are unique in that all writers and editors are Harvard students. Which pricing plan description would be more likely to cause you to sign up as a Publisher on our site?


20 Responses to Option A
More details would be great for this kind of endeavor.
I think it is important to set the tone for the Creators' not to undervalue their work and for the Publisher not to lowball them. Many people can write but not everybody is created equal. Until a reputation is established all Creators are playing on an even field and the standouts may not get a lot of work if the service does not encourage fair play.
It gives me a better piece of mind.
I think it seems more valid and reasonable
Option A makes the site seem more affordable because it offers attractive suggestions rather than keeping on in the dark like option B
I like the format better. It is easier to read.
This price plan seems a lot more effective and would save more money, I like this idea more than option B.
This feels more descriptive to me and tells me what i need to know!
I like "A" because it contains more detail that I find necessary in making a decision to sign up as a Publisher. I particularly like that it mentions that the money will be held in escrow until the job is done to the publishers satisfaction.
CHOICE A EXPLAINS THE ENDEAVOR BETTER THAN CHOICE AND HAS MORE DETAILS.
I think this one is better. I would be more likely to use it.
I received more information with Choice A so I did not have too many remaining questions.
I felt option A more clearly defined how the pricing would work. I also liked the last paragraph that indicated the students were not wealthy, needed the work, and what the minimum pricing was.
Option A is more informative and gives a clearer idea of what kind of minimum price level to expect.
I like a flat $5 fee as opposed to commission.
No matter what you think of "market dynamics", most people want to see a dollar figure. The $5 price point sells A.
This is a bit more descriptive and makes me a bit more interested.
I like A much better because if I'm going to pay for something I want to know as much information about it as possible.
I like option A because having a minimum price helps the site seem more trustworthy. I would not want to feel like I was taking advantage of people by not paying them a living wage.
Option A gives more information which is always helpful.
30 Responses to Option B
more flexible and removed $5 charge
Much better option to me
Choice B publisher was given short and important notes only.
I like the more concise description.
Option A gave a better description of the website and task process. They both described how the ghostwriter site worked and how a worker got paid. But I liked the end sentence that Option A gave "this is not a get rich quick" statement to bring a sense of reality to the worker.
In my opinion Choice B is much simpler to understand. Publishers post their price and the creators can bid on the work. Even though I understand choice A other people might not.
The instructions is easy to understand
This interaction is Easy to understand
It's shorter and to the point with essentially the same information
I like B because it is short and to the point
B, because wordiness is the worst.
Less wordy and cluttered are the features of my choice
less words is better
I like B and the bidding scheme described. Seems more likely I would go for this. Has a feeling of intrigue.
Talking about how Harvards students aren't heirs and heiresses makes me feel contempt because most are better off than the majority of people, not just students and wouldn't consider using the site any longer.
Option B is much more straightforward which makes the process seem simpler and more accessible to everyone.
Option A sounds a bit whiney - like hey I'm at a top school with loads of opportunity...but I'm also poor so take pity on me. It just doesn't have a good emotional appeal. A bit off-putting.
I prefer options B since it does not call out a minimum pricing.
I have a short attention span so the shorter the better
It is more concise, it gets down to the point quickly
Think I prefer the wording of B
i like this one best
I would base my decision on the pricing information only. The additional text noting that all Harvard students don't come from wealth is not relevant to market pricing.
I like B because A was a bit more lengthy for no reason. The last paragraph in A made it more confusing and less focused.
It's just much more concise and understandable
These shorter paragraphs are ideal because they're easier to read and more brief.
More to the point
They are both clear, but I think this one is more concise.
keep it short and sweet
b is easier to read
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