Test marketing poll

100 Respondents General Population

This is a completed test marketing poll published on Sep 18, 2016.

The entrepreneur received 100 unbiased responses (votes & explanations) from the general population in about about 2 hours.

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Which brand name is more appealing? (for a foreign language education company geared towards children)

Option B

Brain Nomad


72/100 votes

Full Poll Results

Published Sep 18, 2016
Public

Which brand name is more appealing? (for a foreign language education company geared towards children)

100 Respondents General Population

Option A

Studio Doulos


28 votes
Option B

Brain Nomad


72 votes

Responses

Responses to Option A
1
I think it sounds better.
2
I don't care for either
3
A is catchier and more memorable
4
Option A is a more generic brand name that can encompass many product lines.
5
this look like a nice place i would like to go
6
A sounds cooler, like a wuxia story.
7
The other just doesn't make sense to me.
8
Don't really like either of them but Brain Nomad sounds a little creepy.
9
I'm not exactly sure what this product is supposed to be but I like the rhyming one.
10
Doulos sound more key for a foreign language education company.
11
Having "study" in the name makes it sound more professional.
12
It has more of spin to it.
13
Name is somewhat easier to remember.
14
This just flows better and sounds sexy.
15
Brain Nomad sounds kinda boring. Studio Doulos sounds much cooler.
16
It sounds more serious.
17
Seems more foreign and better sounding.
18
I slightly prefer Option A since Studio Doulos sounds more children friendly, and it's softer and easier to say in general. Brain Nomad sounds a little nutty or crazy to me, and a little off-putting as well. I also don't immediately think of children or education when considering "Brain Nomad."
19
I don't know what it means, but much prefer A. Sounds light and a little fun.
20
Studio Doulos kind of rhymes and is easier to say (but I don't know what 'Doulos' means). Brain Nomad sounds like your brain is wandering around - like there is no focus on anything.
21
Option A sounds like a foreign company name. Option B sounds like some goofball in Southern California trying too hard to sound exotic, but not sure how to pull it off.
22
It is easier to say
23
I don't think the title, "Brain Nomads" is specific or obvious enough.
24
I do not have a strong preference since both of them sound like a language education company. BUt since you also said children I would choose A. Children will never understand Brain Nomad.
25
its in a different language so it already sounds like its an a brand for foreign langauge!
26
Neither name would give me any idea what the company is about. So, neither name is actually very good. Brain Nomad doesn't work at all for me though. So, I'd go with this one.
27
I am not really sure about either one. I think they both seem a little obscure. I think A would work a little better because you could brand it so people would think about the company when the heard the name. B seems like it could carry other thoughts with it that could change what people think about when they hear it. Not negative things but A seems very different and brings up no other things in my mind. That is why I chose A.
28
It sounds better than brain nomad
Responses to Option B
1
I like how it flows and is easy to say
2
Language allows you to travel further. I like it.
3
option B sound more geared towards children
4
I like the idea of a nomad going around learning other cultures language.
5
I like option A because I think the nomad aspect really gets across the idea of foreign language education.
6
I think this sounds better
7
Sounds more intelligent
8
Sounds pretty cool compared to the other.
9
Studio Doulos is a little hard to say and I misread it the first time I saw it. It has too many vowels. Brain Nomad is easier to remember.
10
Option A is vague and makes no sense
11
The other name sounds unusual and silly.
12
The other one makes no sense to me or to children.
13
I don't know what "Doulos" is, but I can imagine what a Brain Nomad is.
14
Brain Nomad is not great, but Doulos means absolutely nothing to me while Brain Nomad at least hints at what the brand is about.
15
The first one seems hard to say/pronounce
16
The inclusion of the word brain obviously garners strong association with intelligence, and since this is an education company that makes the most sense.
17
I like the word nomad.
18
easier to pronounce
19
Brain Nomad sounds better and rolls off the tongue more easily than Studio Doulos. It also sounds more child friendly than Studio Doulos.
20
I don't know, I'm not very fond of either. Studio Doulos sounds like I might learn dance there. Brain Nomad at least sounds like a learning facility and nomad certainly implies travel.
21
I don't really like "Brain Nomad" as it suggests exile; would "Brain Traveler" be better? I choose this one because doesn't "doulos" mean slave in Greek?
22
These are both bad names, but B is slightly better
23
This brand name is sounds more fun and creative and would appeal to children.
24
I don't get what doulos means here
25
I'm not sure what Doulos means but I think the word Nomad is cute for this purpose
26
I prefer option B because I like the use of the word "nomad" to represent sort of a journey that your brain would go on as you learn a language. Nomads are constantly traveling, and by learning a language, a child's brain would constantly be on the move.
27
no idea what a means
28
I just have a much stronger feeling towards B.
29
Brain Nomad makes sense for a foreign language education company. On the other hand, what does Doulos mean? Is it Greek for something?
30
Option B because I like the imagery that is produces in my mind.
31
More people would associate the word brain in a brand name with learning. Studio Doulos gives no indication what the brand is about.
32
B, from the name, I think brain games which help with learning. I don't understand what "doulos" is.
33
Im not sure I like either option.
34
I can understand what they are talking about more than A. If I were to just see that title, I wouldn't have any idea what they were talking about.
35
It sounds a bit better to me.
36
Sorry, but I would not have a clue what option A would be references. Others might, but Brain Nomad does apply far better in this situation regardless.
37
2 reasons: (a) the word "brain," (b) "nomad" easier to prounounce than "doulos."
38
Mental nomad would be better than brain nomad in my opinion, but I don't know what doulos means, so that negates it as an option for me.
39
Is way more children-playful
40
A sounds too confusing and hard to say.
41
If I'm being honest, I didn't really care for either of the titles. However, I ended up choosing B for a few reasons. The "brain" in the title signified intelligence and learning, which is important since it's a company for children learning. It also clearly indicates that its a learning project, where as "A" doesn't tell me exactly what the company is doing.
42
Choice B is simpler to remember and pronounce. Any person who has heard of the company will remember the name easier in order to tell others about it or ask others if they've tried it.
43
I think choice B is better because I can infer that the brand name has to do with some type of learning. Choice A is a lot harder to recognize as a learning/teaching company.
44
Option B sounds like it has more to do with education.
45
I don't love either name, but I chose B because I think it fits the product better.
46
Children will not understand "Doulos" context in name.
47
The other option one seems difficult to even say
48
this title is more descriptive as to the content of the book then the option B which does not state anything about the content.
49
The other makes no sense unless you know what Doulos is.
50
The name brain nomad is more related to education studio doulos. I don't even know what the term "doulos" means.
51
B speaks to me and draws my attention while A seems complicated and cold.
52
It's just easier to say and read I think. Option A is kind of confusing, a tongue twister.
53
This name invokes more interest.
54
I think having the word brain in the title will be more appealing to children as well as their parents as it sounds more educational.
55
It sounds catchier. Easier to remember.
56
I don't even understand the first one
57
It sounds more academic
58
This one seems to get the travelling aspect down a little bit more. I prefer it.
59
B. I would be afraid that "doulos" would be meaningless to lots of children & adults.
60
I'm choosing Option B, because I think it is more informative than Option A. Also, as a brand, I think it gets a message across better.
61
Nomad means to me wander. So this will make your brain wander. No idea what "Doulos" means.
62
I think these are both awful names but at least you can tell option B is something that is supposed to be educational.
63
It's pretty clever. I just like it.
64
Option B is my choice. Isn't doulos a Spanish word? I'm not certain but I don't want to confuse a child. I may want him or her to learn Arabic or something else so if they already speak English as first language, I don't want to confuse them. I like Option B.
65
Children would like th name with brain in it better
66
The name "Brain Nomad" makes me think that this is a place that would lead you on a journey. It makes it seem like one would be in charge of what you're doing at that you have a lot of freedom.
67
I like brain monad because it makes me think of learning.
68
I think it would be better to say out loud. The other one might cause a lot of problems.
69
I think Brain Nomad is an easier name for children to understand and it fits with traveling the world and knowing the various languages.
70
B nomad makes sense for a language-I don't think many people will know enough Greek to understand the doulos in A
71
Option A sounds more foreign, but I'm not immediately sure what "doulos" means, and in any case it has connotations toward a specific family of foreign languages. Of the two options, Brain Nomad gives impression of a travel-minded person, and doesn't immediately align itself with particular languages, making it ideal for a company that offers education options in a variety of different languages.
72
option B is easier to process and pronounce

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
29%
Male (44)
70%
26%
Female (56)
73%

Age
-
3-17 (None)
-
30%
18-34 (43)
69%
18%
35-49 (37)
81%
38%
50-64 (18)
61%
50%
65+ (2)
50%

Income
24%
$0-30k (37)
75%
33%
$30-60k (33)
66%
17%
$60-100k (17)
82%
38%
$100k+ (13)
61%

Ethnicity
29%
White (82)
70%
0%
Black (2)
100%
12%
Asian (8)
87%
20%
Hispanic (5)
80%
66%
Other (3)
33%

Education
21%
High School (19)
78%
30%
College (62)
69%
26%
Grad School (19)
73%
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