The older one gets while walking the more one will appreciate that each step should be pain free.

B is unbelievably boring and unoriginal. So is A, but it is more interesting and original

pain free is the selling point because my feet hurt and cramp often

I can relate to wanting pain free in A

Option A stood out to me first because it indicated "pain free". I believe there are many people that can benefit from this in addition to promoting healthy products.

I chose A because I have extreme pain in my feet. The idea of having a pain free lifestyle with these products really appeals to me. The idea of being able to walk across the room without pain is an amazing thought! I didn't choose B because it just sounds a little bit silly and reminds me of a cartoon.

It's a better tag line for someone wanting something for pain.

It is a more complete sentence and describes what the products will do in detail.

Foot care products cover a wide array of products for me. Based on that statement option A appeals to me.

I like the tagline that I selected because I like the text better. I don't really consider my feet to be happy, I just would like them not to hurt when I am walking. I also like to live a pain free lifestyle, because being in pain is not fun.

anything mentioning health is a eye catcher

I like this description because it insinuates there are many products to help you. The other tagline suggest this may be a walking solution only.

I like A the most for me because it makes it sound like these products are the key to healthy pain free foot care and that is what I would want since I work 12 hour shifts and that means a lot to have healthy pain free feet. I would buy this one.

pain free is key!

Option B doesn't really tell us anything about what ZenToes is.

I WANTED TO PROMOTE HEALTHY

I like option A. The wording of it is simple and straightforward.

Choice A was more description of how it would help the feet feel better. Choice B was just too vague.

The words "pain free lifestyle" got my attention. Definitely something those with issues are looking for.

Definitely more descriptive. I always need foot care, so know it is leading to a pain free lifestyle sounds great!

Option A uses the verbiage "pain free" which is readily associated with foot issues. Thus a tagline specifically referring to the elimination or control of foot pain is most noticeable and attention grabbing for customers seeking such relief.

A is better its more descriptive and lets me know what I'm getting as a consumer of there product. The detail in the tagline helps me understand there products better.

Sounds more clear

It explains it is a foot care product. The other option does not indicate exactly what it is.

I think the word painful gets my attention. I would want to get this product if I had painful toes.

I liked it because it was shorter.

this is cuter and sounds more like a slogan

Don't like the word promote in other tagline.

Simple and to the point

It's shorter and easier to read.

Walk your way just sounds happy, which I need. I don't care for the term lifestyle. I'm more about the moment.

I think B is a more happy message than A and gives you a goal, to walk your way to better feet!

I like the idea of walking your way to healthy

I really love B because the tagline is connected to what the shoes do--walk.

I like that it tells you you can literally walk your way into happier feet. It makes it feel like I more simpler solution.

I like the word choice it sounds most correlated or relatable

A is far too long and complicated for a good tagline. B is shorter and more memorable, while still getting the point across.

just felt like option B was speaking to me an everyday person, i don't need to be convinced just reminded what is good for my feet

very catching and sticks out

A sounds like the product does more than i think it is supposed to do...misleading

I liked option B because it was a straight and to the point tagline. Option A was too long and preachy. Happy feet are pain free so that should be suggested with the tagline.

I love the cleverness of walk your way since this pertains to feet. Its more clever and memorable for a tagline!

I like the thought that by walking, I'm caring for my feet and toes. I also like this one because it's shorter.

I liked that it was short and to the point. I also like that it is catchy and fun.

This tagline appeals to me more. However, I feel you should add the "pain free lifestyle" to it. E.g. Walk your way to healthy, happy, feet and a pain free lifestyle with ZenToes foot care products.

Walking implies you'll feel no pain as you walk. Really more impactful.

B sounds more appealing and less gross than A

It's pro-active and makes me smile

Choice B is shorter and more fun and happy! Choice A is too labored.

B is way more upbeat and sounds great for those who love to walk.