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Which Website's Tagline would you trust more?
37 Responses to Option A
I think that Option A has a clear trustworthiness to it. I think that the doctor developed and patient proven on the second line together was very appealing!
While Option B has a quicker tagline, I think you have to have the personalize for you as part of it to make the visitor feel part of the site. I'd just separate the second line into 2 so you have 4 short lines.
I like it starting out with Science based. It makes it a stronger statement to me. I dont mind the long second sentence but if its a problem maybe you can take out the doctor developed part since you already state its science based.
I think the science-based part is a good thing to point out very fast
I like that they say Science based first and that it is personalized for me.
This one makes it seem more proven.
The personalized for you makes it. It makes a difference saying that and people will respond to it
It's better to end the tagline on a personalized note, not a nod to the scientific method
I liked that it was doctor developed, patient proven and personalized for me
I really love option A. I think it is worded perfectly. Facts followed by tests then directed at me.
I liked Option A because it sounds really smart and personalized.
I would lean towards A because I feel like the statements of "doctor developed" and "patient proven" are so overused that they actually mean nothing. I appreciate hearing science-based and more-so the word Personalized. I think that is gearing towards an actual market rather than the same junk that is fed in advertising everyday.
Option A is definitely more trustworthy for me. Science approved goes a long way for me in this day and age where science is ignored. Doctor developed on science and patient approved round out something that sounds solid and true.
Something that can be personalized just for me makes me feel like it's more trustworthy because it makes it sound like they care about me and what I want.
Sounds smarter
There's extra information available in Option A (e.g. "Personalized For You"). We live in an era where personalization is king, so it's important to market such a feature.
I like Science-based as the first line. That makes it sound the most valid and trustworthy. I like the Doctor-developed and Patient-proven lines as well, but they seem like many ads today that state this. So I would go with Science-based first as in option A. The personalization also helps a lot in selling the product.
BOTH OPTIONS ARE VERY SIMILAR BUT I LIKE THAT IT IS PERSONALIZED FOR YOU. YOU DON'T NEED THE INFORMATION THAT DOES NOT PERTAIN TO YOU
Feels less like buzz words to me.
A gives me more meat to chew on: based on science, doctors, and patients, and it's just for me. B does not offer me all of that.
I like A. Personalized for me sound less like webMD and more like a plan I would be interested in helping guide me to good health.
A has better description, B comes off as a short and not trustworthy tone and manner.
I like the personal touch of this one better
The personalized for me part means that it takes into account what I want.
The way it is worded sounds better. I would probably click on and maybe trust more based on the wording it provides
A because it seems more personal.
The wording of these phrases is more professional sounding to me and more persuasive. "Doctor Developed & Patient Proven" is a good line that sends a complete message of confidence in the website.
I like science based in the first line, sounds more legit.
Well this has the same amount of information and ends with a convincing remark about being personalized, so I'll choose this one
I like the addition of personalized for you. It makes it seem more, well, personal. I would trust it more if I knew it was based on my own personal information.
i like that one because it is make for my personality
I like the fact that it is personalized. It would make me much more comfortable.
I like the idea of personalization. It makes me feel more comfortable that a one approach fits all idea is not taken.
I like that science based is the top comment and that it's proven specifically for you and seems more personalized.
Ending with "personalized for You" is a stronger closer and makes the message more meaningful.
Option A is more trusting because it hits on the most important aspect first, science based. I like that they also mention how it's personalized for each person.
A- The words "Personalized for you" makes it more personal and warmer. It will include your information, sounds intriguing.
13 Responses to Option B
This one is shorter and more succinct. I think it is more successful.
Option B sounds more serious and gets straight to the point.
Doctor Developed and Patient Proven should probably be at the top because there are way too many people lately that are anti-science and skeptical of scientific facts. This is a sad thing to have to deal with. I think it's okay to mention that it is science-based, but for now it is probably best to have other words such as "Doctor Developed" or "Developed by Doctors"
Cleaner and the 2nd sentence in A was too longCleaner and balanced.
It is more succinct. It also puts the important parts: doctor and patient up front.
Choice B sounds more professional to me. It flows better and gives all the info without needless filler.
the statements are stronger
The short phrases get my attention and the brevity of these taglines seem ideal for marketing.
A doctor would have a more sensitive touch than just a scientists.
I like B because I think the 3 phrases go together really well and I'd probably trust them a bit more. A is okay, it's just not as professionally worded as B.
This is concise and to the point.
Short and to the point. Forceful an convincing.
Seems more linear than the other lines.
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