Test marketing poll

100 Respondents Female 18-34

This is a completed test marketing poll published on Dec 20, 2016.

The customer received 100 unbiased responses (votes & explanations) from a targeted (Female, 18-34) responder pool in about about 18 hours.

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Which INSTA BIO would make you want to follow?

Option A

1a1b230100f67138e86fcf17227262207b33d2a4


62/100 votes

Full Poll Results

Published Dec 20, 2016
Public

Which INSTA BIO would make you want to follow?

100 Respondents Female 18-34

Option A

1a1b230100f67138e86fcf17227262207b33d2a4


62 votes
Option B

63bd1240c222b3a85aed0587d2f7a3d6d1f54bf7


38 votes

Responses

Responses to Option A
1
both looks fine to me
2
The hashtag actually makes it clearer what they're about
3
Option B was way more confusing about what it offered in the information given. Option A gave me enough information to be more interested
4
I didn't like the "Feel sexy. Fill a tummy." tagline at all. It's sort of smarmy.
5
hashtags are cool
6
I prefer A because the hashtag makes it feel more "now" and related to young females.
7
I prefer how this is worded more.
8
It is more appealing for social media.
9
I like the hashtags.
10
These two Instagram pages look exactly the same. Same name, photos, number of followers
11
I prefer the hashtag.
12
Fill a tummy is weird? I think a hashtag is good to share the message also.
13
Actually I like them both. I just strongly Prefer A over B because there is a hashtag being used.
14
more better here
15
I don't like either of them, but the Hashtag one seems less cringe worthy and I'd go with that one in the Choice A.
16
I like A because it makes me feel like I will be helping others.
17
The hashtag is more descriptive and helps me understand that this is a charitable partnership. The phrase "Fill a tummy" is childish and doesn't express that this is a hunger charity.
18
It seems less crude
19
I chose A, because I slightly prefer the hashtag used in the bio over the language in B.
20
I don't need to feel sexy.
21
Being a woman, I suppose that I have to like unnecessarily long hashtags, right? So, this one is better.
22
i prefer the option with the hashtag in it.
23
I like the hashtag rather than more words. Breaks it up a little, is shorter and less to read.
24
I slightly prefer option A because it seems more personal.
25
They look the same to me. I just picked A cuz I like A.
26
The "Fill a Tummy" on B seems odd and makes me choose A.
27
I think people like hastags, so this one might be better for younger people.
28
Both are kind of terrible. The hashtag idea is good but needs work.
29
It looks better then b
30
Fill a tummy just sounds awkward to me. Hashtags are more popular among the youth currently.
31
i like hashtags
32
The hashtag in A gives it a cooler vibe.
33
This bio seems more interesting and modern with the use of the hashtag.
34
I guess the way they worded it. It's saying that giving makes your sexy and the other one just says "Feel sexy" but doesn't really say why you would feel that way.
35
They're both really stupid.
36
Both are terrible, but Option A is slightly less bad.
37
The profile bio is succinct and also provides a fun little hashtag followers can use. Since people tend to have short attention spans, the fewer the words the better!
38
Hashtags make more sense for instagram.
39
"fill a tummy" doesn't make sense given the photos
40
They are both the same
41
The description on A's is more inviting to me
42
I like the hashtag comment better.
43
It's somewhat less insulting, though "honey" is still a problem. But at least with option A, I don't have to feel sexy or use a cutesy name for a body part in order to care about a real issue.
44
"Fill a tummy" as the last line is weird.
45
A is chic but also makes you feel like you're doing good.
46
Neither are particularly appealing to me, I'm very confused as to what they're supposed to be fore. Of the two though, choice A is definitely preferred as the use of the term 'tummy' comes across as immature.
47
I like the hashtag in this option. I think it would draw my attention more.
48
The last two sentences in option b seem like nonsense.
49
"Feel sexy. Fill a tummy." sounds weird.
50
I like the hashtag format better. It looks nicer.
51
I think it sounds less cheesy than choice B.
52
Neither tagline is especially amazing, but this one will do.
53
I always like a hashtag because I know others can search for it. It makes me feel apart of a bigger group instead of me just doing it by myself. I also am not fond of the wording in Option B. It sounds a little selfish that feeling sexy is first.
54
The hashtag may make people more likely to follow.
55
The hashtag in this profile helps me see that this is probably a charity of some sort, dedicated to hunger, and I would most definitely be inspired to follow!
56
I don't really like the "feel sexy" part of the other one.
57
While both choices are almost the same, the creative use of hashtags in A make it slightly better.
58
I strongly prefer A because it Option B does not appeal to me as much. The hashtag gives it something that makes people want to find out more about what they are advertising. Option A seems more friendly as well.
59
I honestly cannot see a difference between the two choices
60
While I don't really like EITHER description, A is a bit more positive to me. The fill a tummy part of B doesn't really make any sense to me.
61
I like the hashtag it could lead me to other likeminded followers
62
The fill a tummy part on B weirded me out a little. The hashtag in A was catchy.
Responses to Option B
1
I couldn't notice a significant difference between the two of them.
2
Hashtags seem insincere/overused now.
3
I hate hashtags. I much prefer the wording that is used on option B over the hashtag that was used on option A.
4
I guess it's slightly better because it doesn't have a hashtag. But honestly not a fan of either.
5
Option B has an actual slogan and not a hashtag. It makes it easier to read and understand what it is- a store for attractive clothing that will donate to a good cause.
6
i really like this one is it more colorfully then the other one
7
Love the idea
8
The wording isn't as annoying.
9
Looks more together
10
I think the hashtag is annoying to use in a description.
11
I don't like the use of hashtags to get someone to support a cause because it can be confusing. Not many people know what the hash tags mean.
12
I choose preference B because the words did not making giving about sex appear in the way that the hashtag did in option A.
13
I hate hash tags, so I like B
14
less interested in hashtags and I like the word tummy
15
I feel like bio B more effectively communicates that the profile is connected with a hunger related charity
16
I did not understand the Hashtag in the first option
17
This is simply because I hate the whole hash tag thing and think it shows a lack of intelligence.
18
I don't understand the point of putting the hashtag in the bio.
19
No cheesy hashtag
20
I much prefer it to the 'giving never looked so sexy' hashtag in the other, I found that one tacky.
21
I like that it doesn't have a long hashtag.
22
I like how it says feel sexy. Fill a tummy instead of just saying some tag lingo. I mean other than that the two examples are pretty much identical.
23
I don't entirely like both, but option B would make me want to follow more, though I think A would be better for marketability.
24
I like B better because honestly I don't understand the point of all those hashtags
25
I would have picked A if it didn't have the hashtag. I don't love the use of the word 'tummy' but I hate the hashtag about giving being sexy.
26
I mean both of them sound unappealing to me. But I prefer one that seems to be more charitable sounding.
27
i don't like the hashtag on option a
28
i like that synopsis better
29
I prefer B because of not having anything clickable. It seems less scammy.
30
This one sounds a little more positive.
31
option b because they're basically the same but personally i don't care for hastags that much, especially in bios because it really isn't needed. hastags are more for helping people search for things.
32
I like both bios because they are simple but the hashtag has me intrigued.
33
I'm not really a fan of hashtags used like that.
34
I prefer bios that have less hashtags and better thought-out wording.
35
they look the exact same
36
I don't prefer hashtags in general
37
The text after HoneyCoast is more understanding and informative.Words such as "Fill a Tummy" make the cause more worthwhile.
38
I don't really like hashtags - they make people seem kind of fake to me.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
-
Male (None)
-
62%
Female (100)
38%

Age
-
3-17 (None)
-
60%
18-34 (96)
39%
100%
35-49 (4)
0%
-
50-64 (None)
-
-
65+ (None)
-

Income
60%
$0-30k (48)
39%
67%
$30-60k (37)
32%
70%
$60-100k (10)
30%
20%
$100k+ (5)
80%

Ethnicity
63%
White (73)
36%
57%
Black (7)
42%
75%
Asian (12)
25%
33%
Hispanic (6)
66%
50%
Other (2)
50%

Education
57%
High School (14)
42%
66%
College (72)
33%
42%
Grad School (14)
57%
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