Test marketing poll

50 Respondents General Population

This is a completed test marketing poll.

The customer received 50 unbiased responses (votes & explanations) from the general population in about 21 minutes.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $1 per response.

Create Your Own Test Marketing Poll 

Poll Results

 Jul 1, 2018
 Public
Question

Assume you are considering purchasing new phone insurance. Which option is more attractive to you?

50 RespondentsGeneral Population

Option A
Broken phone screen coverage. Get future screen breakage insurance for $3/month. If your screen is already broken, get it fixed today for $20 + $3/month (for 1 year)--for future broken screen insurance.

Score: 54
27 votes
Option B
Get full-coverage (breakage and theft) phone insurance for $6/month for 1 year + $75 deductible.

Score: 46
23 votes

Responses 
Showing 50/50 responses

27 Responses to Option A
1
I think I would want this one more.
2
A is an attractive option for people with already broken phones who usually have no option. Coming from years doing customer services with a cell phone provider, this option would really come in handy for a lot of people
3
Seems like a better deal
4
A sounds way better it it cheaper and offers you option to get screen fixed for only 20 dollars and 3/month for year
5
It seems cheaper than the other option.
6
Based on the description, I think Option A sounds better. I like that it explains how you get your phone fixed if you crack your screen and how much you would have to pay.
7
Insanely good deal.
8
I wouldn't want it at all with 75 dollar deductible.
9
No deductible cost
10
My phone was $200. Not paying $72/yr will $75 deductible.
11
The benefits seem to outweigh the option B
12
The other seems to over sell it which screams scam.
13
A is super-affordable and I'm more likely to have a broken screen than anything else. When you consider the deductible, B doesn't seem nearly as attractive an offer.
14
This option has a lower monthly payment. Plus I have had a broken screen, but have never had my phone get stolen so I need broken screen protection.
15
because the screen is likely what is going to be broken.
16
it is more appealing
17
I like the lower price option per month
18
It has more information
19
Feels like the coverage is better and doesn't have a deductible
20
i like this deal better
21
This option is practically a necessity. A broken screen is such a big problem so I would definitely purchase this and use it right away. I like the fact that it will apply to currently broken screens
22
Option A has more features. You get to fix your screen for only 20 bucks and the broken screen coverage is also half as much per month. The theft coverage seems excessive because their are plenty of apps to track a lost phone and the odds of it getting stolen are low.
23
sounds more reasonable and affordable
24
I like the cheaper with no deductible.
25
Choice A is cheaper and has more options.
26
Option A is given by a full details.this insurance policy is better than to option B.
27
I chose A because I feel like that's a better deal for the amount of coverage you would get.
23 Responses to Option B
1
Because I would want full coverage on the phone.
2
This is more simple and clear.
3
Cause I would be fully covered just in case and the money isn't too expensive.
4
I have an large storage capacity iphone, so i would choose option B for the theft reasons. I have broken the screen once and it was repaired out of pocket no insurance for $100. Of course, a few months later, it's broken again because I'm clumsy. But I'd rather pay $75 than $100 every time
5
I chose option B because it offers the extra security in case your phone is stolen as opposed to Option A.
6
cheaper overall given risk
7
This plan is very simple and I like how it is arranged to be a blanket amount and doesn't change on conditions or certain restrictions apply.
8
I've never broken a screen in 17 years, but I have had phones stolen from me. :)
9
LEAN MORE TOWARDS B
10
I'm not very concerned about breaking my screen, so I wasn't interested in A. B included coverage for a broken screen too, but it also included theft insurance. I see that B costs more, but at least it includes coverage of something I would be worried about (theft).
11
I definitely like the full coverage option better, because it covers more, even if there is a deductible
12
it is just easier to pay a deductible
13
I chose B because it covers more than just a broken screen.
14
I prefer full coverage, not just broken screen coverage. The $6 per month for full coverage is better to me than $3 for broken screen coverage. Also, Option B is much easier to understand. It is very clear. Option A took me a few minutes to fully comprehend. I had to read it several times. If this survey were not important to me I would not have taken the time to understand it.
15
I would choose B because I would be covered for phone breaking and phone theft. Even though it is more money I would have all angles covered
16
Looks relatively cheaper
17
I'd rather have full-coverage instead of only broken screen coverage. It's good to be covered just encase something happens.
18
IT REALLY DEPENDS ON THE VALUE OF THE PHONE BUT OVERALL OPTION B SEEMS MORE REASONABLE ALTHOUGH NORMALLY I WOULD NOT BUY THIS TYPE OF INSURANCE.
19
"A" has too many components for me to think about. i want a basic, easy to understand plan and that is clearly "B." if it turns out i need more, then i'll deal with it later.
20
THIS OPTION SEEMED TO COVER MORE, IT COVERED THEFT ALSO
21
I am personally more drawn to choice B due to the coverage that it has for theft. A lot of phone companies seem to not really give that type of insurance out, so once your phone is stolen, you will be stuck having to buy a new one. Also, though option A is nice, it would have more of an appeal to me if I already had a broken phone screen at the moment. Therefore, even though choice A is the cheaper option, choice B will give me more "bang for my buck," if you will.
22
this seems more precise.
23
I am both forgetful and clumsy, the likelihood of me breaking my phone, misplacing it, or having it stolen because I did something dumb is somewhat likely. Although I haven't recently needed to replace a phone because I did something stupid or dropped my phone in a parking lot 10 times in a row, I prefer having the safety net of having that covered for when/if it does happen.

Demographics

Age
Gender
Loading