Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on Apr 1, 2017.

The customer received 50 unbiased responses (votes & explanations) from the general population in about about 5 hours.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which Adult Comedy Book would you buy?

Option B

F7d2866c6da825ab8c65962039a5691da4aebded


40/50 votes

Full Poll Results

Published Apr 1, 2017
Public

Which Adult Comedy Book would you buy?

50 Respondents General Population

Option A

Be112bcd6adb0515781d7c237f7656884c0485cd


10 votes
Option B

F7d2866c6da825ab8c65962039a5691da4aebded


40 votes

Responses

Responses to Option A
1
it looks a lot better
2
This one stands out the most
3
Option A seems more visually appealing overall, perhaps because the blue in Option B is so overused.
4
I like the background color better.
5
I like the lighter background colors personally.
6
I prefer A because the background is softer and allows the random items to pop more which catches my attention.
7
Pink is my favorite color and that's the only difference I can see.
8
I feel like there are extra graphics in A and they look more interesting.
9
Everything is blue, I prefer pink.
10
Has a few different graphics and I like the background color.
Responses to Option B
1
The background is my favorite color
2
Better colors within cover.
3
Option B is a pretty color and is more noticeable.
4
I prefer the blue coloring.
5
I like the color in use in the backup better.
6
A is pink and stereotypical. Most women do not like the auto-thought we enjoy pink. B is far more appealing.
7
I like the color scheme of Option B more than Option A.
8
I prefer choice B because it is a "cleaner" layout. The "Travel Thailand" on choice A is very distracting and I prefer the blue background for ease of reading
9
The blue background looks a lot nicer to me.
10
I like the brighter colors of Option B
11
I like the color scheme better on option B. Option A seems to be a little too crowded with the pictures. For example, the author's picture in the middle of the text is much clearer and not surrounded by another background image in option B while in Option A the author's image is right next to a palm tree image. That's way too crowded.
12
Blue is a better color, this shade of blue works well to connote a fun, light read
13
I like the sleek blue look.
14
I think both look really good but I prefer B a little to A. I think it is the blue background, I find it adds a subtler feel to the background that helps the other images pop out a little more.
15
Just think blue makes it look a bit nicer.
16
I prefer the blue color
17
like blue over pink cover
18
I love the blue background. It looks like a tranquil ocean and makes me want to read the book. I feel like the adventure is more real.
19
I like both colors but the blue reminds me more of traveling.
20
I prefer Option B, because the blue background gives an "ocean crossing" feel, which goes well with the travel theme.
21
Option B is my choice. The blue cover is so much easier to see and read without eye strain.
22
I prefer the colors in B. It is much more appealing and cheerful.
23
Not a big preference, but I vote for B just because I like the blue background, reminds me more of travel like an ocean background.
24
I like the color scheme better. Im drawn to it.
25
I did not like pink background
26
I prefer the blue background, which is reminiscent of indication of water on a map. It flows with the visual theme. There are too many red and orange tones on A, and the visual elements start to become lost in the field.
27
Only that the colors were more appealing
28
The blue background makes the text easier to see
29
The blue color draws my attention more and looks more inviting.
30
I prefer the blue background because it's more masculine
31
I think Option B has a better look and overall feel to it. I feel like the images stand out more with the background color and makes you focus on them more. I think people would be more likely to pick up Option B and see what the book has to offer.
32
more appealing choice
33
The blue background is easier for my eyes to digest
34
i like blue background better
35
I think the blue looks more welcoming and I like the Thailand island rather than just the flag.
36
I like the look of the blue a little better
37
I *always* read the back cover (or front dust jacket sleeve) when purchasing a new book. I dislike Option A because the graphics obscure the text.
38
The blue is more eye catching than the pink. The pink looks more washed out.
39
The blue color is more cheerful, but the text and graphics on the front are less cluttered.
40
I think I prefer the blue cover to the pink one. I think the color complements the other graphics better.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
4%
Male (22)
95%
32%
Female (28)
67%

Age
-
3-17 (None)
-
10%
18-34 (19)
89%
29%
35-49 (17)
70%
23%
50-64 (13)
76%
0%
65+ (1)
100%

Income
8%
$0-30k (12)
91%
15%
$30-60k (20)
85%
33%
$60-100k (12)
66%
33%
$100k+ (6)
66%

Ethnicity
18%
White (43)
81%
50%
Black (4)
50%
0%
Asian (1)
100%
0%
Hispanic (1)
100%
0%
Other (1)
100%

Education
25%
High School (8)
75%
21%
College (33)
78%
11%
Grad School (9)
88%
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