Test marketing poll

50 Respondents General Population

This is a completed test marketing poll published on May 28, 2015.

The customer received 50 unbiased responses (votes & explanations) from the general population in about 17 minutes.

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Which design is better for a mobile management game?

Option B

6ec9d7f7bc2a254057e953206d47b9a62deec13c


27/50 votes

Full Poll Results

Published May 28, 2015
Public

Which design is better for a mobile management game?

50 Respondents General Population

Option A

Cb63ed25b55d183d2facc5fe549b3119d498dda7


23 votes
Option B

6ec9d7f7bc2a254057e953206d47b9a62deec13c


27 votes

Responses

Responses to Option A
1
Easier to see
2
I think the right side is easier to read!
3
better
4
I prefer the brighter background.
5
I think it looks cleaner and easier to read.
6
Option A because Option B is dull as it only has one color
7
I prefer A over B because I like the white background. The text stands out more and seems easier to read.
8
The lighter background makes it easier to read.
9
Easier to read.
10
I think A is better. I think it's more visually appealing and I also think the lighter background makes the text more easy to read.
11
Easier to see with the background color.
12
It looks more organized
13
looks better
14
Option A is easier on the eyes visually, with brighter colors and backgrounds to best bring out the app's organizational and management features. I can use this even with low light and that's important on mobile.
15
Option A is easier on the eyes.
16
It is easier to read. The fields are better defined.
17
It's brighter so it automatically looks more interesting. The darker version looks more like a banking interface.
18
I originally liked choice B because I liked the black background but I found the variations of color easier to see and navigate and I like the team logo in brown as well as the light and dark blue.
19
The screen is easier to read.
20
The wording stands out better on a white background
21
A is an easier color pattern to read the screen faster & easiest. The black writing and larger icons make for easier navigation.
22
I personally like the contrast that the white screen provides. It is easier on my eyes, and it is much easier for me to read and comprehend.
23
I find the black text on light background easier to read.
Responses to Option B
1
A looks too cartoonish for a management game.
2
I like the dark theme in this option
3
The background makes it easier to read.
4
easier to read
5
I like the darker blue on Option B better, however, I like the colored background on the "TEAM" area better on Option A
6
easier to read
7
Option B looks slicker and more appealing for the game type.
8
The white text on dark background really pops, i like it
9
easier to read
10
Easier to read with the dark background.
11
B might be more visible, depending on the type of screen and lighting conditions.
12
Just looks better graphically.
13
B looks easier on the eyes and simpler to follow.
14
I like Option B . It is easier to read with the dark background.
15
I like the darker design better, it is easier on your eyes.
16
it looks clearer and more organized
17
I like the color scheme better and it seems a bit easier to read.
18
I prefer Option B. Everything stands out more with the darker background color. (However, I suspect Option A would be easier on the eyes).
19
Option B is easier on the eyes.
20
I'm always a bigger fan of darker themes. I think making each category more distinguishable might be an improvement.
21
The contrast make the numbers clearer.
22
It looks cleaner, easier to navigate
23
Text is easier to read.
24
Prefer the darker theme as it has better contrast.
25
The background and design of B make it more visually appealing to see and focus on the numbers.
26
It is easier to read
27
I prefer B. I feel that the blue background really allows a person to not suffer eye strain from looking at this page frequently. In addition, I feel it would be easier to see in low light environments.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
26%
Male (26)
73%
66%
Female (24)
33%

Age
-
3-17 (None)
-
36%
18-34 (25)
64%
57%
35-49 (14)
42%
54%
50-64 (11)
45%
-
65+ (None)
-

Income
42%
$0-30k (21)
57%
42%
$30-60k (14)
57%
50%
$60-100k (14)
50%
100%
$100k+ (1)
0%

Ethnicity
45%
White (46)
54%
-
Black (None)
-
50%
Asian (2)
50%
50%
Hispanic (2)
50%
-
Other (None)
-

Education
53%
High School (15)
46%
40%
College (32)
59%
66%
Grad School (3)
33%
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