Test marketing poll

50 Respondents Amazon Prime Member

This is a completed test marketing poll published on Apr 4, 2017.

The customer received 50 unbiased responses (votes & explanations) from a targeted (Amazon Prime Member) responder pool in about 25 minutes.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which video streaming do you use more?

Option B

Other service like Netflix, Hulu, etc. Which?


40/50 votes

Full Poll Results

Published Apr 4, 2017
Public

Which video streaming do you use more?

50 Respondents Amazon Prime Member

Option A

Amazon Prime videos


10 votes
Option B

Other service like Netflix, Hulu, etc. Which?


40 votes

Responses

Responses to Option A
1
I get free shipping service with Amazon Prime. Netflix, Hulu only has video streaming.
2
I am a prime member - BUT I will do Netflix for a month or two a few times a year.
3
I already have amazon prime so I'll use that service. That said, if they don't have what I want to watch I'll go to netflix or hulu
4
I would choose A, but I actually do not use either, but I don't have any subscriptions to Hulu or Netflix, etc. so I guess I would use Amazon if I wanted to watch something.
5
Seems to have better kids shows for us.
6
I have a prime account for Amazon so it is just 1 payment. Its just easier.
7
I already pay for Amazon Prime so it makes sense to use its video service, which is quite extensive and comparable to the other services. I really don't want to pay more for the other services.
8
I love Amazon Prime videos, I use it exclusively.
9
I use it more often because i like the shows
10
I already pay for prime so I don't want to also pay for the others.
Responses to Option B
1
I like netflix the most.
2
I have both but I use Netflix, Hule, Prime in order by most. It just has more content and I have been used to it.
3
have the current shows and don't have time for all
4
I use Netflix and FilmStruck a bit more than Amazon Prime because of the larger selection
5
Amazon Prime has fuck all to watch. Netflix has tons of exclusive and legitimately good content.
6
the content is higher quality, by far.
7
There seem to be more options on Netflix and Hulu. Every time I go to browse Amazon Prime videos there's not much that appeals to me. I'm also just used to going straight to Netflix/Hulu and I forget about Prime.
8
Well I actually use all of the above. I think Neflix is what I use the most so I chose B. But I do stream Amazon Prime videos as well.
9
It is something that i use first and stayed with.
10
I hardly ever use my Prime Video service.
11
Lately haven't been able to find any TV shows or movies that I want to watchon Amazon Prime. Have much better luck finding things I want to watch on Netflix
12
Primewire.ag and Putlockertv.is are my two primary video streaming sites.
13
Amazon prime doesn't offer a lot of variety or new shows. Netflix offers a larger amount of content.
14
I had Netflix before Amazon prime videos and just never decided to fully switch. I am on Netflix about three times more often than Amazon Prime Videos.
15
Netflix tends to have a larger library of videos than Prime does. If Prime had the same amount of shows that were the same quality, I would switch to using Prime Videos more.
16
netflix and hulu have a better selection of videos and are easier to use, they are integrated into our cable service
17
like their selection better and how their options/interface are organized
18
better choice and have used it a long time.
19
I like the options on Netflix better for some reason. There is a lot of overlap though.
20
I don't have Amazon Prime.
21
Netflix, Hulu, and the other entertainment services have more of a selection in movies and TV shows than Amazon Prime videos. Not only that their User Interface is much cleaner, and it is more informative on what is free to watch, and what isn't. Netflix also has better original shows than Amazon Prime Videos.
22
Netflix has more options that others so I prefer to use it.
23
I prefer Netflix to Prime Videos
24
Better shows. I LOVE amazon prime but netflix is preloaded on my smart TV and i'm more familiar with the mobile app.
25
The user interface for amazon video is a little confusing to me.
26
I use Netflix the most
27
Because i use Netflix and Hulu more than Amazon Prime video.
28
I find Amazon Prime to be very limited and prefer to use my Netflix subscription. Amazon Prime hardly ever has the cool movies. Amazon Prime usually has very old movies and movies that suck. Netflix has all of the good shows.
29
I use Netflix more i have them all but i like Netflix no ads
30
I have access to it on more devices and the menus are easier to navigate.
31
I think it is an easier option for me.
32
I like netflix exclusive shows better than amazon prime
33
I use Netflix more out of habit when I'm looking for a movie or show. Amazon prime I use more for their original content so I view it less.
34
There are way more free options this way
35
It has a bigger catalog.
36
Better selection, and Amazon tends to reserve the higher quality stuff as for-pay even if you're a Prime member.
37
Amazon prime has more to search through and they are not all included with the price you pay
38
The services in Option B are what I specifically pay for. Amazon Prime videos is just an add-on package to the Prime service, which I use for shipping purposes.
39
Use Netflix daily, others less often.
40
I prefer Netflix because of the quality of television shows that they have. Amazon has some decent ones, but they have to do a lot to catch up with Netflix.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
17%
Male (29)
82%
23%
Female (21)
76%

Age
-
3-17 (None)
-
9%
18-34 (32)
90%
33%
35-49 (15)
66%
66%
50-64 (3)
33%
-
65+ (None)
-

Income
7%
$0-30k (14)
92%
25%
$30-60k (20)
75%
33%
$60-100k (12)
66%
0%
$100k+ (4)
100%

Ethnicity
21%
White (38)
78%
0%
Black (2)
100%
40%
Asian (5)
60%
0%
Hispanic (5)
100%
-
Other (None)
-

Education
33%
High School (6)
66%
17%
College (39)
82%
20%
Grad School (5)
80%
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