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Would knowing the product is invented by firefighters and/or the product contains a plant-based formulation make you more likely to purchase the product? Why or why not?

Audience:50 U.S.-based respondentsPeople 45-54 years oldPeople 35-44 years old
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Demographics
Age range 45-54 (25)
Education level Graduate degree (24)
Gender identity Male (33)
Personal income range $61-100k (25)
Racial or ethnic identity White (29)

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