Test marketing poll

50 Respondents College

This is a completed test marketing poll published on Apr 13, 2016.

The customer received 50 unbiased responses (votes & explanations) from a targeted (College) responder pool in about 35 minutes.

Using PickFu, customers are able to uncover actionable data from a diverse set of respondents for as little as $20.

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Which article is more likely to interest you?

Option B

10 Ways to Put Copy Testing to Work for You


32/50 votes

Full Poll Results

Published Apr 13, 2016
Public

Which article is more likely to interest you?

50 Respondents College

Option A

An All-Too-Often Overlooked Step: Copy Testing


18 votes
Option B

10 Ways to Put Copy Testing to Work for You


32 votes

Responses

Responses to Option A
1
It sounds more interesting
2
Choice A sounds less clickbaity.
3
This one sounds more professional.
4
Option A makes me more curious as I feel I have overlooked or misplaced a step.
5
Option B has grammatical errors, and A sounds more fun
6
A top 10 list is more likely to be click-bait
7
I prefer articles that offer advice, and tell me what I'm getting into before I click on the link. Click bait titles tell me that I'm probably going to read tiny 3 or 4 sentence snippets of things that aren't really useful to me. Having the information right in the open makes me much more likely to read the article.
8
I like the fact that it is "overlooked". It seems more likely to help me than just something called "10 ways" or "10 steps". It seems more realistic.
9
Option A sounds more intriguing.
10
The whole "10 steps to..." or "15 greatest..." thing has been so overdone I don't even look at a title with a number in it anymore.
11
I feel like Option A is more likely to get people who have never heard of copy testing to read it. So it might gain the article more readers.
12
A interests me because I can't see why the heck I'd want to know more about Copy Testing. So if A could convince me of the reasons why it's important not to overlook it, I'd be much more willing to read it. Since I would, literally, ignore Option B because of how I already feel about the subject.
13
more practical ideas to do copy testing
14
A, I have never heard of copy testing, but now I am concerned that I have overlooked it.
15
Option A sounds both more professional and more interesting to me.
16
i'm bored of '10 things' lists
17
Option A leaves a bit of a mystery by mentioning an overlooked step. It is intriguing.
18
I'm not even sure what Copy testing is, so I'd like to see what it is.
Responses to Option B
1
Just feels better
2
I think the 10 ways somethign will work for you title is better because it appeals more to readers at a quick glance compared to the other
3
This one has a more direct title with regard to the purpose/subject of the article.
4
more appealing
5
I don't even know what copytesting is
6
It sounds great! I want to read about these 10 ways!
7
More easily understood
8
It's a list, so it might be easier to skim through.
9
Flows better
10
It gives you options (Example 10)
11
Both are fairly dull, but the first one is less like a Buzzfeed clickbait Internet article.
12
The other one just seems confusing (overlooked in what?)
13
The 10 ways sounds like a captivating headline
14
It sounds better
15
The title looks like something I would think would be useful to me.
16
It sounds like it gives more information because it says there will be 10 ways. The other one sounds more like a statement.
17
I think Option B because it provides information in a step by step bases.
18
Simple and to the point.
19
The option select seems like it will have more useful answers to me. It is specific and tells me what I am to expect.
20
People like lists! Lists are easy to understand and follow.
21
A takes too long to get to the point
22
I dislike the other one more.
23
This option is more straight-forward as a title. Option A is a mouthful and not really appealing.
24
More interesting and familiar format
25
It's more concise and attention grabbing.
26
Option B sounds like it offers more than option A.
27
it's more like click bait and catches your attention
28
I don't really understand what the second one is trying to say to me, so I pick this one.
29
I picked B because I have no idea what Copy Testing is, and it sounds like it would explain it to me. If I saw A I would think it was a step in some process I that *other* people were doing and didn't apply to me. B makes it sound like I'm missing out on something I didn't know about.
30
This one describes 10 ways of dealing with copy testing, choice A sounds like it deals with only one. It sounds more comprehensive.
31
sounds more active
32
It gives you an idea of what's actually in the article

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
37%
Male (24)
62%
34%
Female (26)
65%

Age
-
3-17 (None)
-
34%
18-34 (29)
65%
46%
35-49 (15)
53%
20%
50-64 (5)
80%
0%
65+ (1)
100%

Income
38%
$0-30k (13)
61%
44%
$30-60k (27)
55%
12%
$60-100k (8)
87%
0%
$100k+ (2)
100%

Ethnicity
35%
White (39)
64%
50%
Black (2)
50%
28%
Asian (7)
71%
50%
Hispanic (2)
50%
-
Other (None)
-

Education
-
High School (None)
-
36%
College (50)
64%
-
Grad School (None)
-
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