Option A provides a clear concise tagline. Option C's tagline with scientific info is a close second. Option B is a bit too wordy.

This one grabs my attention more and sounds better.

I chose A because it says expert info and premium supplements. I felt like it was giving you more than C & B based on this. C&B are basically the same just reworded.

Shorter taglines are easier to digest. My personal preference is expert advice over science based.

They all sound really good and could be used

I find myself needing advice, so I was immediately drawn to Option A, then Option B.

I think these are the statments I owuld chose.

I CHOSE THIS BC IT DOESNT SOUND SCIENCE WISE. MEANING IT SOUNDS MORE LIKE I COULD UNDERSTAND WHAT THEY ARE TRYING TO SAY.

more information provides better results.

I do feel like the source feels more trustworthy when an "I" statement is used. I also prefer the use of "science-based"; I think referencing science is important in this instance.

It sounds better asking the question first

A more personal feeling and response

This first one sort of has it all, which is probably the best option in my opinion.

Option B poses the tagline in question form which allows the reader to question his desire for improvement. Option A provides a straight forward approach to attaining advice regarding gut health. Option C did not grab y attention to the degree of the other two taglines, therefore it is my last choice.

I really like the question formats of B and A. C is okay, but it is not as engaging and exciting as B and A.

The longer explanations seem more credible to me and appeal to my preferences.

These were concise and to the point.

I chose option B first because it encompasses what both option C and A are saying. Option C leaves out the fact that, "that's what I am here for". And Option A leaves out two things--a healthier gut and a healthier gut means a better you. Option B says all 3 things while B says 2 thins and C says 1 thing.

PREFER THE WAY B IS WORDED, I THINK IT WOULD BE MORE APPEALING TO MOST PEOPLE

C sounds the best. Its straightforward and doesn't feel manipulative or question based like A and B are

The ones in the form of a question make the service sound more amateur. That's the kind of ad I'd expect to see in a personals section of the newspaper.

i love that it tells you "a healthy gut means a healthy you" because it is very true and it sounds as though a friend is telling you.

C has what B has but with a tighter, simpler package. Always feel good knowing science is used.

I chose C first because it was the most professional and trusting. It seems to use the best assessment of what the advice would give and doesn't just state what the advice giver is trying to do. I chose B next because there is some detail on what advice I am giving and the advice giver's details.I chose A last because it was too short and free form.

Option C makes me feel most interested overall. I'm not a fan of the line "That's what I'm here for" It immediately puts me on guard.

i LIKE THEM IN THIS ORDER

I like the message. I get the meaning with this length and think this is what most want (to get it in a short while)

I like the "science based" on options C and B and I like the directness of option C. It seems the most definitive and confident of the other options.

Options A & B are oddly worded. They should both start with the words "do you." That's why I chose option C as my first choice. Option A feels like a person is talking, but leaving words out that would otherwise make them seem more knowledgeable about the subject. That's why I chose option B as my second choice.

i like that this one talks about the fact that this is related to my gut health and it's short and sweet

C is more precise and to the point. For health related information, I prefer simple and less personal approach. A and B make me think that someone will have my health information.

I chose C because it seems like the most trustworthy and interesting

easier to relate to and understand

I chose C because I like how descriptive it is and how it ends with 'a healthy gut means a healthy you'. Which it makes it sound like its concerned with me. B and A focus on the person trying to help you, not you. I don't care about you, I care about myself.

i like the general statement C makes without focusing on that third party whomever they are

I liked how easy and to the point choice C is. Choice C was simple and direct about what it was offering and wasn't too wordy. Choice A and B felt like an infomercial and didn't feel genuine.

Short and sweet- and getting longer after that.

I prefer the shorter, right to the point & catchy, text more than the others. I like the last line, as well. It sums up the idea of the product concisely.

I like option C. It is direct and to the point. I respond to that and I think other shoppers would as well.

C seems the most catchy to me. It's short and to the point.

They all pretty much tell me what it does. But I choose C because it is shorter and to the point.

I would't choose the "that's what I'm here for" -

C is perfect! It clearly explains the features, and sounds definitive. I don't care for the other things that ask questions..it seems uncertain and like it's not confident in its abilities.

C is my first choice, it summarizes the product quickly and with enough detail to make a good decision. A is a close second. B is a bit too wordy for my taste.

C mentions science-based, and makes it about what it can do for me.

I chose option C because it was the most concise and mentioned that is was science based.

I like C best, because itdoesn't overtly try to sell you something - appears more objective. B is next - it's very similar to A, but explains why the person is here.

I chose C as the best option because it does not label expert status to one individual, "I" like B does, and because it is not selling something in the tag line as A is. A healthy gut is being talked about more and more in the media these days, but trying to sell something is going to demean your credibility immediately, and so is trying to make out like you "I" are the expert in all things gut.

I feel short sentences sound more professional. and direct statement is better than question.

First, I prefer short description. The one in option A is way too long. Second, I prefer a statement rather than a question in the tagline. It is solid and feels like the person is confident of the information.