Test marketing poll

 100 Respondents General Population 

The following test marketing poll was conducted online using PickFu.

PickFu collected 100 responses from the general population in 2 hours and 34 minutes.

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Poll results

Which logo do you prefer for a business that provides training and software for natural health solutions

Audience:100 U.S.-based respondents
Option image
Option A9 respondents
Option image
Option B64 respondents
Option image
Option C27 respondents

Option B won this Ranked poll with a final tally of 64 votes after 1 round of vote counting.

See how these votes were counted.

9 Responses to Option A
32
ACB

A has a design that is sleek and well managed visually.

46
ABC

It is unclear from options B and C if the URL is instituteofwellness.com or if it's just wellness.com. I think that's clear in A.

50
ABC

The logo designs are nice. But for a first time view at these I have a question. Is the company name: Institute of Natural -or- Institute of Natural WellnessBy the logo design the highlighted portion of the company name is Institute of Natural, which doesn't really sound good.

53
ACB

A is the most high end and B is the least. The wellness crowd is one with money

58
ACB

I chose first because the font looks really nice and modern (what I could see of it, there was a little mistake in the image but that's okay). Now, there is, of course, a bit of awkwardness in that it looks like it's, you know, INSTITUTE OF NATURAL, and then "wellness.com" on the bottom. If you don't see the bottom, you may go around thinking "Institute of Natural?". But I still like the modern, refreshing look. I chose C second because, again, it's nice, modern and refreshing. I actually like the font better, but I still had to go with A for my top pick because of the blue in the logo. B is my last choice, it just looks outdated. It screams "2010" to me. The bold print and the formatting just looks retro.

59
ABC

A has the most professional look to me, this looks like a trusted brand that I think fits the idea of the business the most.

73
ACB

My favorite was option A because it looked elegant and professional but should have not had the "click to comment" covering the logo. My second choice was good but a bit too large. Last choice felt way over the top and did not feel as professional.

81
ABC

I prefer option A as the colors stand out a bit more. Option B is also good. In general I prefer logos that are linear rather than centered (like option C, making the shape less versatile).

90
ACB

I think this one is so has more of interesting one the way the colors pop out a lot more then the others

64 Responses to Option B
2
BAC

I like the larger tree in B. A and C are too plain looking

3
BCA

I like this option the most, better logo overall.

4
BCA

A cannot even be seen because of the click to comment button.I think B looks sharper and has better colors than C.

5
BCA

I selected the logos that I felt would be the most suitable for a business that provides training and software for natural health solutions.

6
BAC

Option B seems to be the cleanest logo, option A follows with not being overall eye catching to the consumer but not bad, option C is not my favorite and does not seem very eye catching.

7
BCA

B I really like the tree logo!

11
BCA

I like this graphic representation of the tree here with the yellow to green fade in B

12
BCA

This one looks most visually pleasing and it clearly displays the website.

14
BCA

The tree side by side without the halo around it is the most modern and stylish; the other two honestly look really bad.

15
BCA

I think Option B is a perfect blend of professional and holistic.

16
BCA

Having the tree larger and the text in bolder font makes the logo easier to see at a quick glance. Go for that (in this case it was B, but it's the logo with the biggest and the darkest font) as your logo.

17
BCA

I like the large text and image of the tree in B.

20
BCA

The "click to comment" sign really blocks the view of the logo in A and makes it the obvious third and last choice. Of the other two selections, while I liked both, I ultimately went with B first as it is bigger and I liked how the image and writing is segregated.

21
BAC

I picked B and A as my top choices as they tell me that the brand is reliable.

23
BAC

I strongly prefer B. I think B looks great. i love the color, the design, the size of the font to the tree, all of it. The others are nice, but this one is more attention grabbing and just really seems to fit what the business is about.

24
BAC

Option B is neat because the tree and the wordings form a rectangular shape that draw our eyes to the whole logo, whereas Option C is the worst because the focus was placed mostly on "Institute of Natural".

25
BCA

I chose panel B. The tree looks friendly and professional and the light green and black of the trunk and leaves work very well to compliment the text.

26
BCA

I like the logo that shows an almost equal side by side with the font and the tree. It looks balanced and I like having to go back and forth across the logo with my eye. I think it looks level and even which draws in my attention. The other options diminish the tree portion which takes away some of the impact of the company being 'natural' based.

27
BCA

I think that it is easy to read B and that the bold letters are nice to the eyes. I think that C and A are a bit on the small side and that it's hard to read them and that they don't really capture your attention

28
BCA

The designs are very clean and modern in b and c, c is way too complex

29
BCA

I like option B a lot because I like the size and scale of the logo and I also like the logo as well. This design catches my eye the most out of these three options.

30
BCA

Full disclosure, I ranked A last and while I'm assuming the "click to comment" part was a bummer of a thing on accident, I can see beyond that and I'd rank it last out of these options regardless. It's too spirally. Meanwhile, I think B is such a great logo -- it has basic boldness, which I like. I can also see how it could be adapted and changed on a website. Imagine those leaves changing with the seasons or something like that. I just know logos should be viewed as fragile or untrustworthy.

31
BCA

I think there's a lot of value and beauty in simplicity, so I would go with Option B since I think just having a basic tree with two colors on a plain white background serves the logo well. Option C is fine to me, but it adds unneeded elements like the circle around the tree and what appears to be some fruit on the tree. I think the 'twirly' tree, color gradient use and 'fancy' background make Option A a bit too elaborate (and it doesn't seem that 'natural' anymore to me).

35
BCA

The logo that has a nice arrangement of color without being gaudy is the most desirable. These have a calming effect and most of the illustrations are simple, yet effective for their intended purposes.

38
BCA

B is the prettiest then C then A

39
BAC

This one stands out more and say hey im natural!

40
BCA

For me B is the only option. It’s very clear and easy to see what the company is trying to do. The lettering is good.

41
BCA

The tree logo featured prominently makes the whole logo look higher quality.

42
BCA

The product logo is pronounced and memorable. The logo is professional and stimulating.

43
BCA

Option A the tree is obstructed. Options B and C, you can see the full tree.

44
BCA

I think that option B is the most visually appealing and interesting.

45
BCA

I feel like this is a bit of a more alternative sort of logo. It goes well with the nature of the health aspect of this business.

47
BCA

Option B has a modern look to it and is more interesting to look at

48
BCA

I like B because I like how the tree stands out and I like the bold font and the capital letters. I like C and A somewhat but B just stands out and looks better.

49
BCA

I like the bold look of B. I like C but its small. I don't like A

51
BCA

Option B is brighter, attractive and stylish than other two options. Option C is attractive than option B.

54
BCA

Gives to give off the most professional and straight forward answers to this set of questions

55
BCA

B is the most vibrant and clear.

56
BCA

Those were the choices that I thought were the most visually appealing from best to worst

57
BCA

I like both Options B & C best. Option B is my first choice because I like the size of the logo as well as the design. Option C is a very nice design. Option A does not seem the stand out to me and I don’t care for the color of the logo.

60
BAC

I like the big text and the tree design.

61
BCA

Option B is bigger and bolder which makes me believe in the brand more.

62
BCA

B is the brightest, boldest and clearest.

66
BCA

The bolder print of Option B makes me prefer it over the others.

69
BCA

B was the cleanest and most visually appealing to me, followed by C. I didnt like A at all.

70
BAC

I prefer the larger tree logo and the larger and darker font. I think it grabs a person's attention better. I like the details to the tree on A. I wish the text was darker. C is a bit too small for my liking.

72
BCA

I like the way the tree looks in this logo.

74
BAC

The bold design of option B for the Institute of Natural Wellness looks the best. This is great here. I love the tree here the most. Excellent design with this. Great look and feel to the logo.

76
BAC

Option B is more eye catching and easier to read

80
BAC

I like that logo best with the tree to the the side and INSTITUTE OF WELLNESS in the large black font. This look has impact.

82
BCA

Since Option A is incomplete this is why it is deadlast. Followed by Choice C where it seems old fashioned logos, and lastly choice B seems more contemporary over the rest and thus most marketable.

83
BCA

I like the tree being on the left in B but I prefer the smaller font in C. It the tree of B was used with the font of C, it would look nice. I cannot see all of A because of the 'Click to comment' that is covering the tree, but I can see that it looks like a magical tree and I don't like that, and I also don't like that the tree in A is in a bubble. B is better than C but a combination of the two of them would be even better!

84
BCA

Option B stands out a lot and it also looks very current.

85
BCA

b-i love the vibrance of the colors and boldness of the font, memorable logoc-i like the tree but its not really eye catching or memorablea-very drab look, not memorable or eye catching

86
BCA

Can't see my number 3 at all. My number 1 is the most vibrant and attention grabbing.

87
BCA

Options B and C are designs that stick with you, I like the color schemes that these options have. Option A is nice design just not that great.

88
BCA

I like option B, I think it has the right amount of balance size between the website and the picture of the logo. It looks more organized. I think option A would be great if it didn't have that box in the middle that says click to comment. It takes away from the logo.

89
BCA

I think option B is the best looking logo with the most info. Option C is the second best and Option A has a terrible comment box over it.

93
BCA

Option B caught my eye the most in terms of being distinctive

95
BAC

It's very strange to change the font and color in the middle of the name. If the name of the business, and importantly the URL, is the whole phrase, it should all appear in the same font and color.

96
BCA

I like the logo in Option B the best because the title is large enough to read and the website name is clearly visible in the logo. I also like the design of the tree, which makes me think of life and health. I like the logo in Option C second best because of the tree and title - they are just smaller and harder to read. I like the logo in Option C third best because it does not stand out as well against the gray background.

97
BCA

B is the best one, it has the boldest font, easier to read and the strongest color

99
BAC

i ranked the logo by how well it fits for advert and portrait the company's name.

100
BCA

I like the bold line on the left hand side as a separation in B. It makes both the name and the graphics pop out. A is too “busy” in terms of the shading.

27 Responses to Option C
1
CAB

C had the more interesting and compelling design. It felt the coolest.

8
CBA

I like the logo on option "C". The logo looks unique and eye catching.

9
CBA

I like my first choice best because it looks the most self-contained, like it all belongs together. I think this is cause of the arch around the tree and how the text is squeezed in below it.

10
CBA

C looked nicer than B and I could not see A because it was obscured by a box.

13
CBA

I like C the best because it's to the point and looks really nice, I understand what it's for and the colors are pretty.

18
CAB

I chose C first, because I like that it looks sort of compact with the tree stacked on top, and I like the soft colors and enclosed tree. I chose A second, because I assume the "click to comment" I see over it is a mistake, and I like the way the roots of the tree are visible. B is fine, but has the least personality to me.

19
CBA

option A looks more professional and more caring in my opinion

22
CBA

I DO NOT LIKE OPTION A BUT REALLY LIKE THE LOOKS OF THE TREE IN OPTION C

33
CAB

I think the rounded emblem of C and A both work best for the tree as that is the shape of its top.

34
CBA

I like Option C. The logo is easy to read. I like the delicate tree and want to look at it more.

36
CAB

I really like the font and logo of my top choice. It looks the most professional to me

37
CBA

I like option C the best because I like how the tree and text are displayed in a way that everything is symmetrical.

52
CBA

I liked that C had the most subtle look to it and appreciated that B was on a clean white background as opposed to the dull gray on A.

63
CBA

I picked c because I like the design of the tree.

64
CAB

i liked the fonts on the first two i chose best

65
CAB

Like the first one a lot. Not a big fan of 2 or 3 at all.

67
CAB

C would give me an impression that the company is trustworthy and reliable. Moreover, it would also make me feel like the company is established and has a history.

68
CBA

I like the symmetry in choice C. It looks nice and balanced and compact

71
CBA

I think C looks very warm and inviting, which is what I would want from a company for health solutions.

75
CAB

Looks the most professional and modern, I think it would also translate well for multiple uses

77
CBA

I feel like the one with all green fonts fit the theme better. They say "software". I like the half circle over the top of the tree it looks nice. On A I also like the design of the tree. I think that A feels more like it's for a yoga studio or something similar.

78
CBA

I think the smaller logo and bigger letters looks more professional.

79
CBA

I like the logo in option C because it looks the most natural and organic. Option B and A feel bland and plain to me overall.

91
CBA

Just looks better

92
CBA

C first because it looks more like an instructional website than a brand, then B because it looks cleaner and more professional than A which is obstructed.

94
CBA

I chose C because I love the simplicity of the logo. A business selling natural health solutions and training should seem very simple and organic in its branding. If the branding and perception seems to much it seems contrived and fake to me. he simplicity of A is perfect. You want people to trust that you are a smart reliable and natural company....A says all of that to me.

98
CBA

I liked the more circular design of option C and having the brand name text right below it. Option B, I thought blended together well too. I just prefer the look of option C more. Option A, was okay. It's not bad but not my most fav design.

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