Test marketing poll

100 Respondents General Population

This is a completed test marketing poll published on Mar 12, 2017.

The entrepreneur received 100 unbiased responses (votes & explanations) from the general population in about about 4 hours.

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Which consulting company name is more appealing if you are a lawyer wanting to communicate more effectively with your clients and are feeling burnt out?

Option A

Lawyering from the Heart


65/100 votes

Full Poll Results

Published Mar 12, 2017
Public

Which consulting company name is more appealing if you are a lawyer wanting to communicate more effectively with your clients and are feeling burnt out?

100 Respondents General Population

Option A

Lawyering from the Heart


65 votes
Option B

The Heart Centered Lawyer


35 votes

Responses

Responses to Option A
1
This one seems more genuine and real.
2
Seems more professional.
3
I think choice A is easier for people to understand and connect to.
4
this sounds nicer
5
Sounds more genuine. Nice wording usage
6
I like A because it's more active versus passive in it's phrasing.
7
Option A sounds more natural. It also conveys the message more effectively I think.
8
A sounds a little more interesting and earnest.
9
It sounds less jumbled than the other one.
10
Looks more prof
11
I don't love either name but lawyering from the heart has a better flow.
12
The one I didn't pick just seems more artificial somehow.
13
CHoice A has better flow in the name and easier to say
14
it shows that you care
15
Option B sounds "muddled" and dosent make much sense
16
Both options are effective at conveying that there is a desire for the lawyer to communicate more effectively or warmly (and with heart). However, neither option clearly conveys the "feeling burnt out" part at all.
17
This seems to connect more to a person and is more appealing.
18
This one sounds pretty good.
19
The phrasing flows better and seems more natural.
20
The heart centered lawyer sounds as if it may be a medical lawyer only.
21
I automatically get an idea about what Lawyering from the Heart may be, as opposed to Option B where I am a bit confused as to what this may mean.
22
I prefer option A because it fits the message of what the lawyer is looking for but is grammatically correct. Option B does not make sense because it is not grammatically correct.
23
LOL! Ummm...Yeah--OK--Sure. Works for me
24
Option B just sounds a little awkward. A is more natural to say/hear
25
Option A feels like it has more compassion and understanding associated with the name.
26
sounds more emotional
27
More genuine.
28
The other one sounds strange
29
The other sounds like it's describing a lawyer as he already is
30
The other title doesn't make much sense to me. Title A is plain and to the point.
31
The wording is more catchy
32
Option A makes it clear that you are involving feelings as a lawyer, and option B could be misinterpreted as "heart of the issue."
33
A is catchier.
34
I can really relate to this.
35
Sounds more intimate
36
This one sounds better.
37
This sounds more caring and personal.
38
The other option makes it seem like lawyer only deals with cardiac malpractice suits.
39
Heart centered sounds like it might be more about medical lawsuits that have to do with heart issues
40
A - because B could easily be misunderstood as "hart centered" if it's only a bit mispronounced.
41
label it better
42
I strongly prefer A because it sounds like the lawyer will be more compassionate
43
sounds simple and more precise.
44
Don't car to much for either. Option A sounds slightly more personable.
45
Option an sounds like a lawyer specializing in cardiac patients
46
Option A would appeal more to me since this is one of my goals - to communicate more effectively with my clients and true communication comes from the heart.
47
I prefer A because it sounds better.
48
A is more appealing because it says that you are acting from your heart, you are caring and care about others. B sounds more conceited, that you are centered on your own heart, not others.
49
neither actually. sounds like an oxy-moron
50
This title seems less awkward.
51
The other title is very wordy.
52
The other one seems forced
53
Honestly, they are both terrible. Too sappy. But A is a little less so.
54
Lawyering From the Heart sounds like a program a burnt-out lawyer could start on and gain momentum with. The Heart-Centered Lawyer sounds like something for lawyers who are in top shape, not burnt out.
55
The other reads more awkwardly.
56
This sounds more catchy and attractive
57
The other one sounds like you are a medical lawyer dealthing with heart issues.
58
Because it flows better. It sounds more pleasant.
59
neither is awesome, but A makes more sense
60
Option A sounds like it is a company that can help me achieve something. Option B doesn't sound a consulting firm it sounds like another lawyer.
61
I like Option A. It feels honest, and I think I would have no problem trusting this company.
62
This title sounds better verbally.
63
A and I'm sure most lawyers would agree! Lawyers do a lot to make their clients feel as if they care (yes I have experience in the legal arena) and although most are stuffy and ridged they would find this title and relate to it.
64
I actually like both titles, but slightly prefer A since it emotes more of a verb (to do) compared to just a noun in Option B. To me, having an action in the title of the consulting company makes it stand out more than just 'Noun Company X.'
65
I think the first saying is more direct and catchy.
Responses to Option B
1
It shows that you are trying to help others, and are caring. I like it!
2
It has a better flow to it and more clear meaning.
3
Lawyering from the heart sounds more like a self-help book than a consulting company. PS I am a lwayer
4
sounds a little better
5
I like B a little more than A. I think it sounds more like a different way of looking at your world or a change in your approach to your job that could better your work life.
6
I prefer B, because it gets the same point across while having a better word flow.
7
it sounds a lot better
8
Neither sounds good to me but this one is better.
9
Choice B sound better/
10
This name is worded as if the lawyer is wanted to do work that is meaningful and to help people. The other name is worded in a way that they are being a lawyer but doing it from their heart. it is subtle but I think this one is better.
11
Is Lawyering even a word?
12
This one just sounds a little more better to say. It rolls off the tongue better.
13
I think Option B sounds more unique than Option A.
14
B puts heart first
15
This seems less corny and more genuine
16
The other one sounds boring.
17
seems more personal
18
The word, "lawyering" is rather unappealing. Being heart-centered is language more people would use.
19
Lawyering is an awkward word.
20
"lawyering" doesn't even sound like a real word although i guess it is. i go with the other option.
21
Lawyering just gives a bad tone for some reason
22
Lawyering sounds lame.
23
Neither title feels right to me, however option B sounds like you are following your heart.
24
Sounds professional and carrying at same time
25
I don't think either works very well for the stated purpose, but this one seems to reflect stated goal better.
26
both sucks but b looks more professional
27
These are both terrible, but this is marginally better.
28
This title is far more professional.
29
It sounds emotional, yet business - like
30
That title grabs my attention. The other sounds like a self help book and doesn't hold my interest
31
Sounds more sensual.
32
Sounds more respectable.
33
It's a bit more catchy and memorable
34
This one seems more traditional and has more meaning overall.
35
it sounds less generic

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
61%
Male (52)
38%
68%
Female (48)
31%

Age
-
3-17 (None)
-
68%
18-34 (44)
31%
64%
35-49 (42)
35%
53%
50-64 (13)
46%
100%
65+ (1)
0%

Income
56%
$0-30k (30)
43%
66%
$30-60k (36)
33%
73%
$60-100k (26)
26%
62%
$100k+ (8)
37%

Ethnicity
59%
White (81)
40%
100%
Black (2)
0%
91%
Asian (12)
8%
100%
Hispanic (3)
0%
50%
Other (2)
50%

Education
66%
High School (15)
33%
65%
College (69)
34%
62%
Grad School (16)
37%
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