Refreeze is easy to remember and easy to say. Name recognition is the best. The others while they are different and cute aren't as easy to remember.

I think my first choice is the most original. Choice is two is fairly catchy as well. I don't like my third choice much at all.

The name says it all. It's name is what the product does.

I really like option A. I think that "Refreeze" would be a big hit.

I picked the name i thought rolled off my tongue the easiest. I liked all the names. but felt my 1st choice was easiest to remember and flowed when spoken.

I like that the function of the ice pack is apparent by the name of my first choice. The second choice is cute. The third is a little tacky.

A is the best choice because the name says what it is. It makes the most sense of the three! I would pick A to be the best!

Refreeze sounds reusable, which indicates values. Koolaroo sounds fun to say. Swill Chills sounds like pig food.

None of these names are great, but Refreeze is the nicest of a bad bunch.

An ice pack need to be put in the freezer over and over again so Refreeze seems to be the most appropriate name. Koolaroo makes me think of Kool-aid and we are looking for a BEER ice pack. Swill Chill makes me think of Swiss Cheese and not so compatible with beer

refreeze sounds more geared towards keeping the beer cold

the first two are more memorable

I like A and C the most due to their ability to be remember off hand by consumer.

refreeze seems like a great name for a cooling product. koolaroo is a catchy name for the same type of product.. didn't care for the name swill chill

Koolaroo seems like the most unique and memorable name. Refreeze is too generic of a word. So that's why my preference is in the order: B, C, A.

The first is the most memorable. The second is just OK and the 3rd is boring

Refreeze doesn't sound appealing because it's too plain and not creative.

koolaroo is a name that people will be able to remember and associate with the product. The other two choices could be used in lots of other products.

I like option B the best because it has the most unique name and a name I haven't heard before. I have heard of option A before.

Koolaroo sounds more relevant to a beer ice pack brand and it is more catchy.

Choice B is a great name, it is creative and memorable, the others not as much

B is a clever take on the word kangaroo. The animal is mostly represented by it's pouch, so a product that sounds like the animal is symbolic of comfort and protection. The product would infer the same attributes. A is second for its utilitarianism. It tells you what the product is for. C is last because it uses the word swill which has a negative connotation. Swill is the worst liquor available, not top shelf.

Choice B is easy to say and sounds like exactly what it is. Choice C is just not as easy to say. And Choice A is not something I want to do - Refreeze.

I THINK THAT KOOLAROO IS A CATCHING NAME

Option B is cool and unique, followed by Option C. Option A is too boring and plain.

"Swill Chill" is fun and cute.

A sounds the best to me. I also think the rhyming would have the added benefit of it being easier to remember. Refreeze is good but too generic. I dont like B at all.

Swill chill has a pretty nice ring to it I think

Refreeze sounds like a chemical for your car or something. Swill Chill makes me think of a chilled beer and Koolaroo is an okay name, albeit a little weird.

I don't like refreezing beers so that was definitely last choice. The first one is most memorable to me.

Swill chill sounds hip and cool I like it's flow. It felt like it fit the millennial generation. Choice too is a cool name lol I love it. The choice a though that is more of a boring bland name.

Choice C stood out to me as more of a craft beer type brand, it felt like it was the best wording. My next favorite is Koolaroo because it is catchy!

Fun options and I really like C the best because I think it's the most clever.

I think the first two (c and b) are fun and entertaining. A is OK, but not particularly interesting.

Swill Chill is the most creative out of the trio and doesn't bring to mind a brand that already exists.

I like the name Swill Chill for my beer ice pack brand! The name is fun.I would next choose Refreeze, however I would use Koolaroo as an ice pack for my children's lunch box.

I really don't like any of these names, but at least C sounds like it's related to beer. A sounds too much like the beer is going to be frozen instead of chilled, which is why I picked B before it.

I Swill Chill the best since it refers to beer being cold. It is easy to identify with much more than the other two. In A, it can be anything and in B it sounds like keeping Kool-Aid cold.

Swill Chill is a fantastic name for a beer ice pack. It suggests ice cold temperature which is what we all want when drinking beer. The name makes the mouth water as it sounds tempting, icy and like it is the perfect product

Swill Chill is the only one that reminds me of beer. Koolaroo is cute and I can imagine many fun logos with that. Refreeze is super boring and should not be considered.

C-sounds invigorating and tempting. Something great in the warmer months.A-sounds like something that you can freeze multiple times and that is a plus, especially if you have kids who don't eat everything in one sitting. I am assuming this is about food.B-Sounds like something kid-related, like a popsicle.

These all sound weird. I asked my 47 year old husband and he screwed up his face and said all were weird. An Army soldier said these were useless to him. So, I chose swill chill as first because it was different but it sounded like someone took a drink and spit it back into the bottle. Yuck. Refreeze in option A was odd, you aren't freezing the beer nor do I you want frozen beer. And option b was just not pronouncable or something my 5 year old made up. I think these need work. You are targeting beer drinkers.

I tend to call beer "swill" a lot so this makes sense to me, plus it feels like that name is specifically for beer

I like the rhyming of Swill Chill, and it's a little tongue-in-cheek. The next option is okay, and I really didn't like that last option - it indicated you're refreezing the beer, which would skunk it and make it gross.

Option C was the most unique name. In addition, Option C had more of an adult sound, which tied to the demographics of who would want a beer ice pack. Option A wasn't very original, but I think it spoke to the potential. Option B was too kid sounding and I felt it had to be relegated to third choice.

Swill Chill sounds the least corny out of all of the options. The Koolaroo sounds like a children's toy and nothing that should be associated with beer. The refreeze sounds too much like Febreeze and I can only think of clearning products. The Swill Chill seems like the only thing that may actually be related to beer,

Swill Chill is catchy/Koolaroo reminds me of kangaroos not ice beer/and refreeze is just simply corny to me.

I laughed out loud reading C. That's the best endorsement I can give.

Swill Chill sounds like it would appeal most to people who like beer, like me. I picked refreeze as #2 because Koolaroo sounds like something you would use to keep your 3 year old's juice boxes cold.

I chose swiss chill as the number one because the name sounds the most relevant to the product. The name also flows the best and sounds very clean. Second I chose Refreeze because it sounds nice but it sounds too similar to another company. Doesn't sound very original. Lastly I chose Koolaroo because I didn't really understand the name or the meaning behind it.