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Which Website's Tagline would you trust more?
35 Responses to Option A
Because I put faith in science and it seems more reliable to me.
I like that A includes the science-based
I like science
this one is more trustworthy
I trust science, so A's tagline makes me more interested to see the product. B is missing that extra element.
I like this because it gives the extra supporting information with it being science based. Seeing this along with the others would make me feel better buying it.
I think the flow of Option A is more trustworthy, and I feel like I could go along with the tagline compared to Option B.
Scientific evidence trumps everything else for me.
I think the fact that science was mentioned first makes a stronger impact. Because of science, doctors can develop it. because of doctors, patients can help approve it. because of other patients, it can be personalized to me. The overall flow of the message feels better and as if more thought was put into the order for the tagline.
I like the "science based". I don't trust holistic cures, and this sounds like I definitely wouldn't be getting a holistic product
I like the use of science in it. It shows that it is more credited and studied over time.
a sounds more trusting and would be what I would choose
I think the addition of "Science Based" at the beginning makes it seem more legitimate.
I like science based top
I trust science more than human judgement so this tagline is more trusting to me.
This tagline gives an impression that scientifically developed and tested and more trustworthy.
The science based speaks much louder to me. Then combining the 2nd line works well and isnt too much. Overall A is better.
Had me more interested.
Choice A sound more professional than B. Option A is the best! I like that it also says science based!
its a more scientific field and so i would select it
Option A simply because it contains all of the same information but also states it is science based.
I trust science a lot more than any random doctor.
I trust science more
The description of the tagline I selected is one I would trust more and have more confidence in. It has more information involved with it and makes me feel secure.
This one seems more eye catching.
Sounds more concrete and full-proof.
I think saying something is science based makes people generally feel safer about using the product
I like that A gives me a little more information on verification of the product. Specifically, that it's science based.
I would think that science is fact as they are the ones that test and trial test to make sure it works and does no harm
I want whatever it is to be science-based. I would still do my research on my own, but "doctor-developed" could mean anything since "doctor" covers a very broad range of educated people.
I would trust A because it has all the information in B but also indicates that the things on the website are backed by scientific fact, which I find more trustworthy. I like when there is scientific evidence to back things up instead of just someone saying I should try it.
Adding in the science based makes it sound just a little better.
Because they must have done scientific trials on it. Plus I would also know the information from option B.
I would trust choice A tags.
I like the idea that the product is also science based it just gives you more of a feeling that it is backed more by research or from the sciences than just by a doctor. I would trust that more for it does give the feeling it wasn't just something a doctor pulled out of the air.
15 Responses to Option B
I like the emphasis on personalization, and while I love science, the phrase "science based" in a slogan about medical care seems a bit awkward
I prefer that it is doctor developed
The science based part is over use to me
both are good, this is nice and short and punchy
I like that "Doctor Developed" is on the top line. It sounds more caring and healing than "science based", though I am actually a scientist.
I feel like the first thing I would look for is for something recommended by a doctor. For me, that would build legitimacy. Also the tagline is very catchy.
RATHER BE BASEDON SCIENCE AND PROVEN BY PATIENTS
The bullet points are more consistent in B and overall it is more concise and direct. I don't think that "science based" adds much - it is redundant if a doctor developed it and tested it on patients. Option A should not have two bullet points on the same line (doctor developed, patient proven).
neat and simple to understand
I think less is more.
i like this one it makes it more personal and trusting for me
Simple and quick to read.
This one sounds much more professional
I like the way it is written in 3 lines. Looks more professional.
A has less rhythm because the second line is too cumbersome.
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