{"app_id":"fyv2a0qw"}

Head-to-head

Poll complete
50 people answered in 24 minutes.
50 US-based respondentsPeople 25-34 years oldPeople 35-44 years old
October 28, 2019Public
October 28, 2019Public

Q: Which Website's Tagline would you trust more?

Head-to-head poll

Statistically significant
PickFu winner
Science Based. Doctor Developed & Patient Proven. Personalized for You.
A
35 votes
70%
2nd place
Doctor Developed. Patient Proven. Personalized for You.
B
15 votes
30%

AI Summary

We’re still gathering data. Your AI summary will be automatically generated after your poll completes, please check back in a few minutes.

Ask PickFu

Ask natural language questions about your poll to our custom AI engine. Don’t worry, it’s friendly.

Log in as poll owner to use Ask PickFu.
Response flags
0
Keywords
25
15
11
8
Gender identity
29
21
Age range
9
24
9
5
3
A
35 responses
A

Because I put faith in science and it seems more reliable to me.

#1

Mark response helpful
A

I like that A includes the science-based

#2

Mark response helpful
A

I like science

#3

Mark response helpful
A

this one is more trustworthy

#4

Mark response helpful
A

I trust science, so A's tagline makes me more interested to see the product. B is missing that extra element.

#5

Mark response helpful
A

I like this because it gives the extra supporting information with it being science based. Seeing this along with the others would make me feel better buying it.

#6

Mark response helpful
A

I think the flow of Option A is more trustworthy, and I feel like I could go along with the tagline compared to Option B.

#7

Mark response helpful
A

Scientific evidence trumps everything else for me.

#8

Mark response helpful
A

I think the fact that science was mentioned first makes a stronger impact. Because of science, doctors can develop it. because of doctors, patients can help approve it. because of other patients, it can be personalized to me. The overall flow of the message feels better and as if more thought was put into the order for the tagline.

#10

Mark response helpful
A

I like the "science based". I don't trust holistic cures, and this sounds like I definitely wouldn't be getting a holistic product

#11

Mark response helpful
A

I like the use of science in it. It shows that it is more credited and studied over time.

#12

Mark response helpful
A

a sounds more trusting and would be what I would choose

#13

Mark response helpful
A

I think the addition of "Science Based" at the beginning makes it seem more legitimate.

#17

Mark response helpful
A

I like science based top

#18

Mark response helpful
A

I trust science more than human judgement so this tagline is more trusting to me.

#19

Mark response helpful
A

This tagline gives an impression that scientifically developed and tested and more trustworthy.

#21

Mark response helpful
A

The science based speaks much louder to me. Then combining the 2nd line works well and isnt too much. Overall A is better.

#23

Mark response helpful
A

Had me more interested.

#26

Mark response helpful
A

Choice A sound more professional than B. Option A is the best! I like that it also says science based!

#27

Mark response helpful
A

its a more scientific field and so i would select it

#28

Mark response helpful
A

Option A simply because it contains all of the same information but also states it is science based.

#30

Mark response helpful
A

I trust science a lot more than any random doctor.

#31

Mark response helpful
A

I trust science more

#32

Mark response helpful
A

The description of the tagline I selected is one I would trust more and have more confidence in. It has more information involved with it and makes me feel secure.

#33

Mark response helpful
A

This one seems more eye catching.

#34

Mark response helpful
A

Sounds more concrete and full-proof.

#35

Mark response helpful
A

I think saying something is science based makes people generally feel safer about using the product

#37

Mark response helpful
A

I like that A gives me a little more information on verification of the product. Specifically, that it's science based.

#41

Mark response helpful
A

I would think that science is fact as they are the ones that test and trial test to make sure it works and does no harm

#42

Mark response helpful
A

I want whatever it is to be science-based. I would still do my research on my own, but "doctor-developed" could mean anything since "doctor" covers a very broad range of educated people.

#43

Mark response helpful
A

I would trust A because it has all the information in B but also indicates that the things on the website are backed by scientific fact, which I find more trustworthy. I like when there is scientific evidence to back things up instead of just someone saying I should try it.

#44

Mark response helpful
A

Adding in the science based makes it sound just a little better.

#45

Mark response helpful
A

Because they must have done scientific trials on it. Plus I would also know the information from option B.

#46

Mark response helpful
A

I would trust choice A tags.

#47

Mark response helpful
A

I like the idea that the product is also science based it just gives you more of a feeling that it is backed more by research or from the sciences than just by a doctor. I would trust that more for it does give the feeling it wasn't just something a doctor pulled out of the air.

#50

Mark response helpful
B
15 responses
B

I like the emphasis on personalization, and while I love science, the phrase "science based" in a slogan about medical care seems a bit awkward

#9

Mark response helpful
B

I prefer that it is doctor developed

#14

Mark response helpful
B

The science based part is over use to me

#15

Mark response helpful
B

both are good, this is nice and short and punchy

#16

Mark response helpful
B

I like that "Doctor Developed" is on the top line. It sounds more caring and healing than "science based", though I am actually a scientist.

#20

Mark response helpful
B

I feel like the first thing I would look for is for something recommended by a doctor. For me, that would build legitimacy. Also the tagline is very catchy.

#22

Mark response helpful
B

RATHER BE BASEDON SCIENCE AND PROVEN BY PATIENTS

#24

Mark response helpful
B

The bullet points are more consistent in B and overall it is more concise and direct. I don't think that "science based" adds much - it is redundant if a doctor developed it and tested it on patients. Option A should not have two bullet points on the same line (doctor developed, patient proven).

#25

Mark response helpful
B

neat and simple to understand

#29

Mark response helpful
B

I think less is more.

#36

Mark response helpful
B

i like this one it makes it more personal and trusting for me

#38

Mark response helpful
B

Simple and quick to read.

#39

Mark response helpful
B

This one sounds much more professional

#40

Mark response helpful
B

I like the way it is written in 3 lines. Looks more professional.

#48

Mark response helpful
B

A has less rhythm because the second line is too cumbersome.

#49

Mark response helpful

Subscribe to PickFu+ to unlock AI highlights on every poll.

Or, unlock AI features for this poll as a one-time $29 add-on.

AI analysis (sample data)

Unearth more insights with a detailed poll report, discovering what respondents liked, disliked, and what to do next.

Survey Analysis

Winning Option: Characteristics and Appeal

  • Option B emerged as the preferred brand packaging design, securing 12 out of 15 votes. Respondents frequently highlighted its aesthetic appeal, emphasizing the luxurious and high-quality impression it conveys. The ability to stack packages was a notable practical advantage mentioned by participants.
  • Several respondents appreciated the monochrome color scheme of Option B, which they found less overwhelming compared to more colorful designs. This preference for simplicity suggests that minimalistic designs may resonate well with this group.
  • Additionally, environmental considerations played a role in favoring Option B; some participants noted its reduced plastic usage and recyclability as attractive features.

Key Topics Across Options

  1. Aesthetic Appeal: Across both options, aesthetics were crucial in influencing preferences. Participants often referred to colors and overall design quality when justifying their choices.

  2. Environmental Concerns: Both options had respondents who valued environmentally friendly aspects of packaging. However, while Option A was praised for being reusable and eco-friendly by some, others perceived Option B’s reduced plastic use as more sustainable.

  3. Practicality: Practical elements such as ease of stacking (Option B) or suitability for travel (Option B) were significant factors in decision-making processes.

Hypotheses for Further Testing

  • Investigate whether minimalistic designs consistently outperform colorful ones across different demographic groups or product categories.

  • Explore if environmental messaging on packaging significantly influences consumer preference when compared with other attributes like luxury perception or practicality.

  • Assess how important stacking capability is relative to other functional benefits in various contexts such as home storage versus travel convenience.

These hypotheses can guide further research into understanding deeper consumer motivations behind packaging preferences observed in this survey context.

AI themes (sample data)

Learn what respondents like and dislike about your poll based on sentiments analyzed by our AI.
A

Likes (sample data)

  • Sleek and modern design
  • Large ear cup sizes for comfort
  • Minimalist and streamlined look

Dislikes (sample data)

  • Lack of unique features or standout elements
  • White color may get dirty easily
  • Not as much cushioning as other options
B

Likes (sample data)

  • (Note: There were no positive mentions specific to Option B in the provided survey answers)

Dislikes (sample data)

  • (Note: There were no negative mentions specific to Option B in the provided survey answers)
C

Likes (sample data)

  • Unique and stylish metallic grating design
  • Sturdy and flexible build
  • 'Cool' aesthetic appeal

Dislikes (sample data)

  • 'Weird' or unpleasant cone shape for earmuffs
  • 'Odd' overall appearance with metallic accents
  • (Note: Third negative mention not available from provided survey answers)
D

Likes (sample data)

  • Comfortable and sturdy design
  • Aesthetic appeal, including color options
  • Familiarity with the brand's quality

Dislikes (sample data)

  • Negative perception of the brand logo
  • Smaller ear size perceived as less comfortable
  • Design not preferred compared to others
E

Likes (sample data)

  • Sleek, modern, and professional look
  • Comfortable fit with larger ear sections that cup the ears well
  • Minimalist and clean black aesthetic

Dislikes (sample data)

  • 'Flat' appearance perceived as less comfortable by some
  • 'Bulky' design disliked by a few respondents
  • Narrower piece near headband' not appealing to all users
F

Likes (sample data)

  • 'Cushiony padding' for comfort over long periods of use
  • 'Solid build' making it durable and secure on the head/ears
  • Preferred neutral colors like black for headphones

Dislikes (sample data)

  • 'Large ear covering' may be too big for some users’ preferences
  • 'Separation of controls/buttons' not liked by everyone
  • 'Chrome accent rings on headband' not appealing to all respondents
G

Likes (sample data)

  • Design perceived as high quality and appealing
  • Liked the color, especially the blue
  • Thin padding was appreciated

Dislikes (sample data)

  • Looked flimsy to some respondents
  • Perceived as less sturdy compared to other options
  • Color preference for white or black over blue
H

Likes (sample data)

  • Modern and high-quality appearance with a white design
  • Comfortable padding on headband and ears
  • Sleek and neutral look preferred by many

Dislikes (sample data)

  • 'White' color seen as prone to getting dirty easily
  • 'Large ear cups' might be problematic for glasses wearers over long periods of use
  • 'Sturdy design' could be considered bulky by some users