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If seen in a Google or Facebook ad, which picture would you be most likely to click on and why?
Option C won this Ranked poll with a final tally of 28 votes after 1 round of vote counting.
In a Ranked poll, respondents rank every option in order of preference. For example, when you test 6 options, each respondent orders their choices from first to sixth place.
PickFu requires a majority to win a Ranked poll. A majority winner differs from a plurality winner. A majority winner earns over 50% of the votes, whereas a plurality winner earns the most votes, regardless of winning percentage.
If an option does not earn a majority of votes, PickFu eliminates the option with the lowest number of votes. The votes from the eliminated option are reassigned based on each respondent’s next choice. This process continues in rounds until a majority winner emerges.
Scores reflect the percentage of total votes an option receives during the vote counting and indicate the relative preference of the respondents. If there is no majority winner, look to the scores to see how the options fared relative to one another.
Option | Round 1 |
---|---|
C | 63.64% 28 votes |
A | 18.18% 8 votes |
B | 18.18% 8 votes |
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8 Responses to Option A
The first item is a fun question. The second is playful, but we don't get stockings unfortunately. ;)
it invites me to shop around and explore presents that would be appropriate for Chanukah.
Of course chocolate gelt is wonderful fir hannukah.First hannukah survey ever.i liked the message on my first choice option. More attention getting than the rest. I do not like chanukah stockings
I like chocolate gelt so that captures my attention and option b also invites discussion
I liked the thought provoking question in option A which led to believe I would find something good if I clicked. There was mystery involved. Option C was my second choice because it felt less boring and generic a message than option C
I ranked bases on which images were most appealing & eye catching to me. After that I considered the slogans.,
Option A is the best because it clearly shows some knowledge about Chanukah with the word gelt. Content is the most important thing. I picked C second because I found B a bit insulting. There is no such thing as a Chanukah stocking. That ad is taking a Christmas tradition and applying it to Chanukah, which is very disrespectful to the audience it is marketing to. At the same time, the one thing I liked about B is the overall design, the font, so if you could apply those things to A, it would create an overall better impression. But no ads that show ignorance of a person's religious beliefs. It is important to be correct first before being visually appealing.
I like the association of Gelt with the holiday. it don't think stocking is appropriate for this holiday. The middle one is lively
8 Responses to Option B
I like B a lot because it has a more optimistic tone. C is a nice one too. A makes me feel a little insulted since I enjoy Gelt. But all good advertisements.
I'd be most likely to click on B because it's provocative; filling stockings is for Christmas not Chanukah. A is next interesting as it poses a silly question about chocolate gelt. C is last as it's very ordinary and not thought provoking.
I prefer options B and A because they do not suggest getting together for this celebration; social distancing here and do not plan on attending any holiday events this season because of the current situation with COVID.
I like Option B and Option C because of the text is minimized at the top. I don't like that in Option A, the text takes up so much of the picture. I picked Option B over Option C because I liked the question better, especially in this time of covid.
I feel like it's warmer and just generally easier to understand.
Option B is the most interesting because it makes me think they will have new, interesting suggestions for Hanukkah presents. I'm always looking for new Hanukkah ideas so that sounds the most helpful. Option A makes me think a little bit, because I love gelt but obviously there are other good Hanukkah presents too and I don't think of gelt as a present as much as just a staple of Hanukkah that's used for dreidel games. Option C is the most vague and doesn't really make me think of anything except Hanukkah in general, and doesn't inspire me or make me think.
Option B has an appropriate slogan for Chanukah related to gift-giving. Option C has a confusing slogan, I'm not sure if it's related to buying gifts, it should be, but it sort of sounds like a dating site - it makes it sound like I'm going to be signing up for something, instead of buying gifts. Option A is off-putting, it could be interpreted as coming across as negative towards chocolate gelt, which many people (myself included) have positive and sentimental memories about.
Because C combines a Christmas reference with a Hanukkah add, it draws my attention and makes me wonder what would happen if I clicked it. A asks a question that makes me curious about answering (and thus wanting to click it). B is just a boring add that doesn't draw my attention or make me interested in learning more.
28 Responses to Option C
As a Jew, I don't appreciate when Chanukah is compared to Christmas, so Option B is out. Option A is ok if a bit wordy, but I really do like Option C's get together message. Just add an exclamation point!
I like the message of closeness and companionship in the ad. I also like how the items are laid out in the picture. The larger items in the picture are much easier to read and the higher level of detail helps to make it feel like I was there. The blue font is appropriate to the holiday as well.
I chose option C as my first choice because it's the most neutral of a phrase included in the ad, and Chanukah spelled like that instead of Hannukah is reflective of my culture. I chose A as #2 because 'gelt' is another phrase true to my culture. I picked B as my third choice because none of the many Jews I know have Chanukah stockings. It literally is not a thing. It's borderline offensive to me actually because it reflects assimilationist attitudes of Jewish people trying to fit in a Christian box. I don't relate to that at all.
I chose options that didn't have a lot of writing on it. If the advertisement couldn't tell me through the images what it is, it is too much work for me to figure out.
While they are all good, I like the idea - in Option C - that you will want to get together for Chanukah! It is the time of the season for getting together, so I like that is the main idea here. Option A is the last because Jews do not have Chanukah Stockings!!
C was my first choice because I like the general look of it best. I like the idea of "getting together" but in a year of a pandemic, perhaps it could say virtually?A was second the overall look isn't quite as attractive as the other ones, but the message is cute.B was third because it seems to imply that Chanukah is just a "Jewish Christmas" and some Jews might find that offensive. There is no such thing as a Chanukah stocking.
I chose C first because the message was clear and understandable and the pictures were appealing and inviting.
Easiest text to read
While possibly not appropriate due to COVID, "let's get together" in option C sounds the most appealing. Option A sounds too combative. Option B is completely inappropriate, there's no such thing as a "Chanukah Stocking" that's a Christian tradition. Would highly recommend against using B.
I looked at all three images and then I read the text that each image has. I felt my top choice was very easy to understand, because families should get together during Chanukah (if possible). I've never heard of a Chanukah stocking, so that is why I placed it last on my list.
I like "let's get together for Chanukah" best as it is easy to read and a good feeling about the holiday. A has a funny statement about "gelt" being a good gift but it is hard to read with blue font. B says something about a "Chanukah stocking" which is weird because people definitely do not get stockings for Chanukah.
NEVER B! Stockings are NOT for Chanukah and Jewish people do NOT hang stockings! If anything say is it good for the last night of Chanukah or any night. NOT a Christmas reference. C is the best because Chanukah is really a family celebration holiday and we want to get together with as many people and family as possible to celebrate. It makes it easy to see you can buy the items on Amazon since not a lot of Jewish communities are around and the items are hard to find. C is very inviting and endearing. A is the next best because it's written in the Hebrew-type writing of their alphabet. I love seeing the dreidel and the Chanukah wrapping on the gifts for the holiday. It looks the most authentic for a Chanukah celebration.
I chose C because I liked the wording on the picture, and I also liked the fact it let you know what it was all about, the gifts let you know it was for Chanukah. I picked B next because it was a little more playful, A was a little to strict, and asking you a question, when you just want something nice to read.
This mostly has to do with font size. Option C is the only one where I can even see the word Chanukah clearly. I hate Option A. Yes, as a matter of fact, I DO think that gelt is a good Chanukah present and for you to suggest otherwise is calling me either cheap or stupid. You could have said that it isn't the best Chanukah gift or that yours is a better one, but this makes me defensive as all hell and I don't even give people gelt for Chanukah. But if I did, I they better frickin appreciate it. I can't see the word too well on option B, but I can see the dreidels clearly against the black background. But are you aware that you are waiting into a mess by suggesting that Chanukah stockings are a thing? I would take a snapshot of this and post it on social media to point out how awful Amazon i but I wouldn't click on it.
It is more which did I not like the least. I really didn't like B because that is related to Christmas in my opinion (the stocking). A just strikes me as strange and somewhat patronizing - why shouldn't chocolate gelt be a good present, because it isn't expensive? So C is more generic but I don't dislike anything about it.
Option C is the only one that makes sense. Options B and C seem like they're mocking the holiday.
Option C sounds the cutest for an advertisement, and it's the shortest, which I feel helps the advertisement actually get read. B is cute, too, but not as good as C. A is actually pretty hard to read with the blue text on grey-blue background with that weird font.
I chose A as it is a positive post and the words/ text is big enough to read. I like how the wording is inviting you and makes you want to order some things through Amazon. A is a negative tone. Some people do not have a lot of money so you do not want to have a bad tone to a message.
C simply looks the most professional. A's weird block of text makes it look like it was made in MS Paint--but it's still better than B, which refers to a "Chanukah stocking", a very Not Real thing that screams "these people know nothing about my religion" to me.
C is pretty funny I like the play on words. B is funny but but over the top as C was. I really didn't get A at all.
Option C best represents the holiday. Option B is easier to read and brings up things that are specific to Chanukah. B is the worst choice as those celebrating Chanukah do not make use of stockings.
Option A is a non-starter. There are no “Stockings” on Chanukah. That’s why I racked it lastOption B comes across as being very commercial and not about the holiday. That’s why I ranked it secondOption C is closest to what Chanukah is all about : family get togethers. That’s why it is my first choice
There is no such thing as a "Chanukah stalking" so that's not correct. Also, I am ranking these as if Covid didnt exist--because otherwise you shouldn't be advertising about getting together. I ranked A second because it seems questioning in a way that is not good for the brand
I think option C is fairly innocuous and it brings pleasant feelings to mind. It makes me think of being together with people (e.g., family) for Chanukah. Option B is not really that good because there's no such thing as "Chanukah stockings" and it feels out-of-touch and honestly a little pandering/irritating/offensive. Option C seems to misappropriate the font/colors typically used in Hebrew/other Jewish literature, so that was unappealing, but also I didn't like the "do you REALLY think..." part because it seemed condescending/doubtful/leading. Also, nobody just gets chocolate gelt as their sole Chanukah present, so it also feels out of touch.
I thought "C" was a very friendly invitation with the most social appeal. Then my second choice was more holiday prevalent and cultural so I liked that as well. My third choice was the least I liked of the three because I didn't know what "gelt" meant.
Option C stood out the most mainly because the text was more visible than the others. Also the white table visible in option A is cropped which makes the colored boxes pop more. Option B is zoomed in a more but the color of the text is harder to read. Option A was my last choice because the blue box with blue text is unappealing and makes it look sloppy. Also the table is visible which makes the top of the boxes cut off, and the colorful bows and items on top is what drew my eye to C first.
I like that C is clear and to the point. A is okay but bc it mentiones Gelt I feel like this is the only thing the person making it knew about the holiday. Choice C bothers me because hannukah does not use stockings and its trying to conform to christmas.
I like C because it is straight to the point and gives a good holiday feelingI like B and think it is cute, but not everyone who celebrates Chanukah would like the use of stocking because it makes the holiday appear to be a copy of ChristmasI dislike A because it is confusing and negative. Does not give a good feel
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