Option A looks more ethnic (even if it's patterned after Spain under Moorish rule), while option B looks more like clip art.

It looks more sophisticated. I like the spanish tile design of the packaging.

The other one is too discombobulated.

Option A seems more professional and authentic with its choice of art. B is fine but makes me think something childish, not gourmet food.

I like the color and pattern on this box. It looks to be of higher quality in my opinion.

choice a looks kind of like it came from supreme

Although B had colorful graphics, A is more "classy" and still maintains a Spanish/Moorish theme.

The red and white pattern looks more formal.

I like Choice A because the complex, but simplicity of the design makes the box look 'posh.' Choice A makes the product feel very cartoon-like.

I love the colors and how fun the package is

I like the colors and design of this box better. It looks like it goes with the product better.

I like the different aspects of Spanish culture displayed on the box.

the colors are more creative and appealing

It is more colorful and the text is on a darker background bringing it out more

the design looks more authentic

I picked this box because it shows some scenes from Spanish culture. I think that will get people more interested because it connects them to the Spanish culture more. The other box is just a design that could be on any type of subscription box; it's not very unique.

There is something to see and enjoy. It's not boring!

This one is really attractive and better looking overall to me. I think it's unique and eye catching.

The diverse colors helps the product stand out here

this one is more cute to me.

It's seems more spanish related

This option B looks more appealing to me.

I liked the designs on this box as they were more representative of what I would expect Spanish culture to possess.

A seems like its gear toward the Holiday/Christmas season

I love the illustrations!

I like the bold images and all the different colors. I have Hispanic friends who incorporate this type of bold color and illustration in their homes.

This has cooler contrast and looks great

I think they cartoons throughout the box are a nice touch to it. It makes it more interactive.

I like the colorful box

The colors and pictures are what you expect for a Spanish look

I suppose option b is more appealing if I were looking for a Spanish subscription box. I could see some of the culture and have an idea of the treats that may be inside.

I definitely feel choice B is very akin to flamenco and the Spanish Gourmet food that is in it.

The art on the packaging includes multiple things found in Spain.

It's colorful and appealing.

this is more colorful

I like the look and the picture create a beautiful color blocking.

It stands out more with the use of many colors.

looks more culturally appropriate

B is more colorful and visually appealing. A is bland.

This design is much more appealing as it showcases Spanish culture.

The box is more attractive and colorful. It catches you eye with the colors of Spanish cuisine.

i like this one it more vibrant

I enjoy the vibrant colors and they definitely lead more credence to the Spanish culture. A reminds me of Christmas packaging.

Option B gives more of an impression of a Spanish gift box. It has the dancers, guitar players and buildings. Option A seems more like a christmas box - not a Spanish gift box.

Looks more Spanish than the other one does.

Box A seems a little gaudy/overly decorated. B was more of a pleasant design

choice B because of the illustrations of people and different aspects of spanish culture.

I prefer B because it is colorful, like Spanish culture. It also depicts various scenes from Spanish culture, like flamenco, sangria, and architecture. It is joyful and fun to look at.

I chose B, because how colorful the box appears. The colors and design of the box drawls your attention. A is has an appealing design, but nothing stands out or grabs your attention.

I like the different images used. It gives the box character and a uniqueness.