Physical product test marketing poll

 50 Respondents Women 

The following physical product test marketing poll was conducted online using PickFu.

PickFu collected 50 responses from a targeted (Gender identity: Female) audience in 49 minutes.

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Ecommerce
Poll results

Which snack container set would you buy?

Audience:50 U.S.-based respondentsWomen
Option image
Option A17 respondents
Option image
Option B6 respondents
Option image
Option C20 respondents
Option image
Option D7 respondents

Option C won this Ranked poll with a final tally of 28 votes after 3 rounds of votes counting.

See how these votes were counted.

17 Responses to Option A
2
ACB

I like the Sweet/Salty options because they are more versatile contents-wise; I might want to put chips in the "salty" or candies in the "sweet" rather than cookies and crackers.

12
ACB

I LIKE THE SWEET AND SALTY LABELS THE BEST AND PREFER THE TWO TONE.

23
ACD

I like the sweet and salty labels because they are different from the average cookie jar label

27
ACB

I would really prefer the containers to not be solid white. The grey lids aren't bad, but I prefer more color in my kitchen. I vastly prefer the sweet and salty over the cookies and crackers.

28
ACB

the sweet/salty ones are much more versatile

31
ACD

I think the labels sweet and salty are preferable to cookies and crackers. If you get the containers labeled cookies and crackers you are limited to putting those items in the containers. Using the sweet and salty you could really put anything in them and it would make sense.e

33
ACD

I like that the sweet/salty option gives you more options of what to put in them: chips, pretzels, candy, etc

34
ACB

I like how sweet and salty is different then cookies and crackers and I like how the lid and bowl are different colors

35
ADB

I like this picture better because it is more appealing to the eye.

38
ACB

I like the options "sweet" and "salty" best, because not everyone would have cookies and crackers in the containers. I really would like not writing on them, myself.

39
ACB

I really love the sweet and salty because you can put anything in it instead of having to put cookies or crackers. I also love the cover being a different color than the container because it can work with any design you have for your own kitchen.

40
ABC

I chose my answers based on the font used on the containers. I liked those ones best.

43
ACD

I like the idea of sorting snacks by sweet and salty. I like the dark lid.

44
ACB

I'd prefer sweet and salty because it allows for more options than just cookies and crackers. Also, I like the gray lids more than the white ones.

46
ACB

I chose A first because I like the sweet and salty and I like the white and grey contrast. I chose C because of the Sweet and Salty and B because of the contrast.

47
ACD

Sweet and salty is different. I like different, cute idea. I would love to buy.

49
ACB

I like the 'sweet' and 'salty' labels the most and the grey lids better than the white ones.

6 Responses to Option B
4
BDA

I like the cookies and cracker one best cause you know what is in in

7
BAD

I like the 2 different colors and the way they blend together.

10
BCD

I like the darker color lids the best.

18
BDA

I chose B because I prefer the title cookies/crackers because its clearly labeled and I like the gray lids. D because of the labels and A because I like the gray lids with the white.

36
BCD

I like the lid that matches

45
BDC

The only thing I would put in them is cookies and crackers. I actually wouldn't purchase none of them because my counter tops are full and I already have jars.

20 Responses to Option C
1
CDB

I very much like the white lid. I think it is a design that will last longer after gray goes out of style.

3
CAB

I definitely prefer the jars that say sweet and salty over cookies and crackers. And then the next favorite feature are the ones that have the white lids for that clean, farmhouse look.

5
CAD

I like the sweet and salty labels. They're a little unusual for a canister, and I wouldn't feel like I was misusing them if I chose to put popcorn or something in them.

8
CAB

I like the sayings on the front

9
CAD

I feel that with the containers being all white , and the words sweet and salty provide a homier feeling.

11
CAD

I like the words sweet and salty better than cookies and crackers. I would buy option C because of the words and I like the solid white canister better than the ones with the grey lids.

13
CAD

I think Sweet and Salty is cuter and more unique. i chose the others after that.

15
CDA

Mostly for the white lids because the gray on the lids is just too dark. I do prefer the words sweet and salty over something more specific like cookies and crackers.

16
CDA

"C" would work efficiently by storing by taste; "D" are nearly equal size; "B" becuase I don't like the sizing of "A".

17
CAD

I chose C first, because I prefer the all white containers and the "Salty/Sweet" labels. I chose A second, because I like that font and word combination much better. I chose D over B for third, because I prefer the white lids.

19
CAD

I like the ones that say Sweet and Salt best because I think they're more unique and could hold a variety of snacks. I like the all white design best also.

20
CDB

I prefer the option C canister set because I like the font and the lid color matches the container color. Option D I don't like as well because the font looks a bit cold and professional. The wording on both C and D choices is fine I don't have a preference either way. I don't like options B and A because of the gray lid color versus the white container color.

22
CAD

Option C is my first choice because I really like the font, and I prefer the words sweet and salty to cookies and crackers. I picked option A second because it is the closest to option C. I choice option D next because all white is preferable to the mixed color lids, but I don't like the words cookies and crackers, or the font used on those options.

24
CAB

I prefer option C because my sweet and salty snacks are not always cookies and crackers. I lice C over A because the writing is bigger. I choose option B over D because of the grey lid but if I had the choice between C and B I would chose C because of the wording.

26
CDA

I like C the best because I think the words sweet and salty and the white lids look sleek and clean. I like D and A the same. I like the wording of A and the colors of C best.

29
CAD

I like the salty & sweet because I like to keep items other than cookies & crackers.

30
CAD

if it's sweet/salty you could put other things in it (candy, pretzels, etc.)

32
CBD

I would buy 2 sets of cookies and crackers for storage of my favorite cookies and crackers. I would buy 1 set of sweet and salty for storage of my favorite candies chips.

41
CAD

I like the catchy names since you don't always use specifically cookies and crackers. I might use pretzels ect so its nice to have this option.

42
CDB

I wanted the colors to match. I liked that they said sweet and salty. I think they cookies and crackers was too much to think about. I don't buy a lot of those Items, so I wouldn't want it labeled like that.

7 Responses to Option D
6
DBC

I prefer the all white design with cookies and crackers labeled since those are products my household uses.

14
DCB

I think they're all adorable. I picked D as my number one because I liked the cookies & crackers difference as one is salty and one is sweet (I think it's a bit more clever than the one that actually states sweet and salty). I also liked the same colored lid as it looks more cohesive.

21
DBC

I choose D then B because the words "Cookies and Crackers" are very descriptive and clear.

25
DBC

I like the all white cookie and cracker one first. With it having an all white lid it will go with any stile. It saying cookies and crackers makes it clear what is inside of it, there no guessing. I liked the cookie and cracker with the grey lid second because the grey lid might not look right with every color or kitchen theme. The third was the sweet and salty with the all white lid because again it will go with every kitchen color. I like the sweet and salty still but just prefer the cookies and crackers.

37
DBA

I chose D and B because I want to know what's in the container. Whether it's sweet or salty not so much.

48
DAB

I like the fonts. The containers seem fun and would be helpful to organize snacks.

50
DCB

I want the containers the same size.

Demographics
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