I chose option A because the description is easier to read and not as crammed in.

Choice a clearly informs me what he product is and what it's for better than choice b does. I think having for hatches in big bold words is the better than all the extra discription without bold.

While both mention that they have ventilation and mosquito protection, the image in A makes the ventilation more of a priority by making it part of the headline and drawing your attention to it. I for one know that when I've slept on a boat, the worst part is the heat and stuffiness. So knowing that there will be air flow is a big deal.

This description is the closest to what I would name it - "Ventilated Blind for Regular sized hatch"

The emphasis on ventilation makes me more at ease and makes me think of comfortable, peaceful sleep on the boat. I would look for that first, and then do a quick scan to make sure there was a mosquito net.

I prefer this option because I feel it tells me specifically what it does and would make me want to read more.

A more clearly specifies that it provides ventilation which is absolutely essential when sleeping in a boat environment. It's nice that B highlights the mosquito prevention, but that's pretty clearly noted in the graphic so it's not necessary in the description.

Neither one reflects that very well but A says hatches in bigger type so it stands out a bit more

I felt it was a better description of the product.

i think this option is more appealing and informative

While A isn't as descriptive in its main headline it is easier to read and keeps my attention more.

i think it too good

Choice A is more succinct and to the point. Way too much copy on Choice B.

more descriptive and larger fonts but feels less text heavy

The title tells you exactly what it is for and makes it easier to make a decision

A has a better design and gets to the point faster for the consumer.

I prefer A because the font is easier to read and reflects a better night's sleep on a boat.

i like the choice of words using ventilation, i am a bit chlostrophobic

I personally like option A the best. It was easier to read and I quickly could see the important information in the top of the ad. I could read it quickly and that it was for a regular hatch. I know nothing about boats and get violently sea sick, so I assume this is a great product. I do live on the water, by rivers, creeks and the beach, and I know about mosquitoes and that this should have something about the gnats. Everything else looks the same, except for the info presented at top and I prefer option A.

I feel this product reflects good sleep on a boat. It states its most important aspects in the large font, making it easy to comprehend easily.

The large print shows features that perhaps that consumer some of the features of the product.

While blackout is a good idea for sleep, ventilation gives a good feeling of sleep and airflow for comfortable sleeping.

The ventilation allow air to circulate making the ambiance more comfortable.

I think option "A" is more descriptive and I appreciate the use of the word "ventilation" with the main header.

I picked option A because the wording under the title is shorter. I think too much descriptions on this is bad. It is too much to read.

I chose A because I like that it clearly states that it supports and supplies ventilation. It's nice to see that it will let air in and out just by reading the description of the page.

The word ventilation really caught my attention. Both have it from what I can tell but one doesn't put it out there immediately. I know how I view items when shopping and the title or at least largest font description is all I read on most. Ventilation is very important on small spaces and this tells me it will provide comfort. It would make me read further.

I like it really dark so blackout is the best word for me. It also describes how it also works as a mosquito net and ventilation.

This one is my choice.

Option B is best

Choice B is more descriptive and the word flow is somewhat better in the heading than choice A.

I like B better since it has a bug screen as well.

I like that choice B says that not only is the blind blackout, it has a mosquito net. In the graphics for both, it shows the 'no mosquito' graphic but it doesn't really note that it's a mosquito net. Also, a hatch in a boat you'd want it to have a blackout effect if you're sleeping. Both might have the blackout feature but it's not noted anywhere in Option A.

The blackout nature of the blind is better explained on this one

I chose option B because it mentions mosquito net. That would mean a great night's sleep to me.

Option B is preferred because the term "blackout" is meaningful when it comes to sleeping on a boat while ventilation is more important for air circulation purposes.

This choice clearly describes what the product is used for (mosquitos). It also mentions ventiliation. I have never heard of this type of product, so seeing the photos and reading the description is helpful.

I think blackout would be more appealing as when you're sleeping, you'd want everything to be dark.

Option B appealed to me more. The picture portrayed told me more about the product than option A, which I find to always be better. I found option A to be rather vague in comparison, so I would definitely chose option B because I understand the product and what I would be getting if I saw option B instead.

both ads are confusing, but option A did mention mosquito net, which kind of helped me understand a little bit what this might be for, so i picked that one, i felt more comfortable with it.

I chose b because I think the blackout blind would be more effective at blocking out light so a person could sleep. And I think the mosquito net would be very helpful too. I know this isn't part of the question, but I feel like both options are a little busy looking and slightly hard to read.

better explains that it has a mosquito net

I want a mosquito net, Getting bit is no fun!

Option B mentions mosquito net in its description, and that's a huge draw with how bad mosquitoes are lately.

When I think of a blackout, I think of total darkness, which helps me to sleep.

I like that this choice tells you that it comes with a mosquito net in the description. No insects equals better sleep.

I had a hard time choosing between the two as the ads and descriptions are very similar. However, I ended up choosing B because I felt that B also let people know that the accessory also served as a blackout blind.

For a good nights sleep you want a dark room so the one I picked will give you a darker room according to the name of it.

The name sound more authoratitve and effective. It would make me more likely to consider the product and find out more about how it works

Also included mosquito net, on the water I would assume you need protection from mosquitoes.

It seems more descriptive and easily understandable.

I prefer the option that includes the "blackout" verbiage because the darker the conditions the better the sleep.

Having "blackout blind" in the title stresses that it is meant to help you get sleep

I prefer the added protection of the net for mosquitoes with the blackout also.

I like the use of blackout more than the other Ad. Really tells me what it's for.

I think black out blinds are better, more functional. I don't really care if my blinds vent or not.

I like how this one tells you a little more of how it helps.

Blackout is a word that signals it makes the room dark and that sounds good for sleeping.

If I was thinking solely about sleep, I would go for the blackout blind because I use those in my house to get better sleep and keep the room dark even when there is a bright moon or lights from cars.

I think that "Blackout Blinds" is much more descriptive than "Blinds With Ventilation." The latter is indistinct whereas the former has a clear purpose.

B mentions the mosquito net, which is a big selling point on a product like this

The Blackout Blind is a better name for a product that wants to promote sleep on a boat. It still tells you that it has ventilation, but choice A doesn't really make it clear right up front that this will \help with sleep. People generally want the room to be as dark as possible when sleeping so choice B conveys that best.

prefer the wording in the ad of B, especially black out which i think just screams you will keep the sun out

I prefer a more detailed description in the title.

I feel I better understood the product from the title and subtitle of this ad.

The idea of a blackout blind on a boat sounds very appealing and helpful, especially if I'd like to get some sleep.

black out makes me think that this will do a good job of keeping out the light

Blackout sounds like it would prevent distraction while sleeping.

the fonts were better

it seems like it has been made to be more for sleeping

B is better than A

because it is gote more option to choose

I think "Blackout Blind" conveys a universal feeling of being in a hotel when you draw the Blackout Blinds and get that perfect night sleep in the middle of the day and I think that can be easily applied to Boats. I also love having the mosquito net and ventilation but just the key words "blackout blind" makes me all cozy and comfortable.

Option B - I prefer knowing about the mosquito net and ventilation in the title, both important features for this product

The one labeled Blackout Blind sounds like will provide much better sleeping.

I think the ad in Option B would be better based on the descriptions.

B includes additional helpful data.

For sleep the word blackout is the key, also good to mention mosquito protection

I like B, because if this if for a camper van, blackout and mosquito net are really important.

I think A is too wordy and "blackout" is a very strong word that conveys the use of the product very well so I pick B

The message is more to the point

I think the Blackout Blinds would be a little better. I would be more comfortable with them.

I would prefer this title, as it explains the blinds in more detail, that it has a mosquito net on it. It shows it in the diagrams but seeing it on the main title is much better for marketability.

I like the fact war that this one is an English it helps me understand the directions along with better. I do like all the diagrams to but there on both

features listed more prominently

I think having 'blackout' in the title is better because it lets people know it is helpful for sleeping. With just 'ventilation' I might think it is just for daytime use when you want a breeze to come through the cabin.

blackout blind with mosquito net and ventilation is appealing

I like how it has blackout blind and under it explains with mosquito net and ventilation. It is all uniform and organized looking compared to A.

Focusing on the blackout aspect makes me think of sleep, so B is a better advert for that. Choice A goes with ventilation as the main selling point, which is more important when I am awake.

I feel the details tell more about how it would be great for sleeping on a boat with the net for mosquitos to stay out and the black out blinds to keep the darkness in.

The term blackout is very descriptive and tells me that no light will come through.

Option B gives you a better idea what you are getting right off the bat. It is easier to see the benefits and high points of the product more and you realize what options it gives you. The wording allows you to read and focus on the high points more easily, which gives you a higher first impression of the product and makes you think it works better. Option B would appeal to a wider audience of people and would make them more likely to dig deeper into what it has to offer.

The wording in option B does a better and clearer job of explaining what this product is and how it works. The wording in A is a bit clunky and confusing.

Keeping the bugs and such away = rest

I like the wording on this one more than the other one.

it was easier to understand

"B" seems more fitting for the ad.

I like this because the title says "with mosquito net an ventilation for hatch." I normally prefer shorter titles, but I think this communicates the product features better. These are my two biggest concerns when I'm sleeping (camping, etc.). The other features are easy to understand with the graphics in both images.

I like that this one mentions the mosquito net because it makes me feel more comfortable because I know I won't get bites. I think "blackout" implies that it will block out irritating light which will help you sleep better.

The key words 'black out blind' and 'mosquito net' made me choose option B. To me, those highlighted features seemed more of a selling point than the ventilation.