I like option A because it's more descriptive and informative. Option B feels too simple and not as useful for me overall.

I like a mix of both but I like that A goes into deeper detail and does more explaining. One thing that I do like about B and would like to see A take from us the titles of each information. I think A needs better headers for each but definitely keep the detail.

I think that option A provides more and higher-quality information. I also think that it uses more interesting and appealing buzz words.

I would choose the product of option A. It sounds more premium and you can tell the craft was used in the gun case.

I chose A because there is much more useful information in it . Using emojis in this circumstance is very out of place and doesn't make much sense. Emojis make it look very unprofessional.

While I usually like brevity, the added detail is so rich in A, you must use that one. B is too minimal and I don't know if it's nearly as good. A does seem good.

Brevity is the soul of wit. My first inclination was to vote for B because I generally like concise language. Choice A is way too wordy. But it has info about the case size that is interesting. It gives more details about what you'd be purchasing. Really I'd like a happy medium between the two. Ditch the bloated writing in A but keep its details, whittle them down, and create a list like B.

A is much more detailed, which makes it stand out to me

I like option A the best because I like the amount of information that is presented and I like that it's a high quality case designed to last decades. I also like that the company will make it right if I'm not satisfied.

I like all the information provided in A it would get me to buy it. B just feels empty and not enough about the product in it.

I like the description with the O-ring seal and IP67 waterproof rating. This is excellent and sounds even better than option B. The foam sounds high grade. The TSA and airline compliance are great to point out. The stackability is not to be overlooked. Using the company name goes a long way as well, so the last paragraph leaves an impression. Option A for the better text.

I like that B advertises that it’s airline/TSA compliance.

I like more information

I like Option B because it is simple and elegant but because of the nature of the product I want as much information as possible.

Option A didn’t use emojis in the description

I prefer B, the language is easier to understand and I am not as overwhelmed with the amount of text that is presented.

Option B describes all the key features in sufficient detail without being long winded and wasting my time.

It's more straight to the point. The rest rambles on.

I like and appreciate how straight forward and easy to understand Option B is. I think option A spends too much time trying to convince you to buy the product, while Option B is very simple and truthful. That is much more impactful.

because it seems much more straight forward

I woudl probably not read all of A but then again it might be better suited to the person that would buy this. They might want more details about it.

I prefer the concise, brief description as I don't have a lot of time to read too much information when shopping.

I don't want a story in deciding what I want to buy. I want the specifics and attributes of the product so I can make an inform decision.

This goes into the details most needed by gun case buyers, keeping the description short with the important details will help customers read about the item

A is way too verbose for a simple product description

Option A has too many variables and statements that aren't relevant to many people. Option B is clear, descriptive, and concise.

I prefer option B because it's a simple and straightforward description that gives you all the relevant feature facts immediately. I would feel much more comfortable purchasing this case.

I would prefer Option B because it is 100 percent satisfaction guaranteed with lifetime warranty and states so very clearly. The other option is too wordy, which makes me suspicious.

People don't read long things, so you're more likely to get them to read the shorter version of B.

I prefer option A because it is simpler to read without all the extra fluff in the text. It is not only easier to read and find pertinent information, it seems more legit and professional because it doesn't have all the extra text which requires one to scan it to find important details like the dimensions.

descriptions are short concise and to the point.

Option "B": "Brevity is the soul of wit." I find this shortened version preferable as it hits all the major purchase points that allow me to make a decision fairly quickly without the verbose and somewhat redundent text appearing in the other choice. I'd buy this product based on this description.

The layout of option a looks really good I like how it’s written up it’s not a wall of text it’s easy to read and understand

A is too wordy and long. It uses fluffy language which makes me think it’s to sales focused. B is short and professional.

it gives me the facts instead of talking to me very informally

b has the 100% guarantee that A does not

simpler is always better - I do not need all the superlatives and capitalizations to make a point. just say what needs to be said.

I really love the simplicity of this listing as it goes over the basics but without over stating it or sounding trite.

I like option B better because the description of the product is more to the point.

I like the discription of b better even tho it says less overall what they tell you speaks louder to me. I also believe in this busy day and age most people don't want to read long paragraphs of information on a product.

B more because the text is spaced properly and makes me engage more in the product and its easily readable and appealing

I like the more concise language in option B. It's easier to understand and digest. i found option A to be too wordy

the shorter version will ensure people will actually read it.

This product is made in the USA and the dimensions are easily displayed.

This was actually a very difficult choice in my opinion, but I decided that I would go with option b. I decided on option b because I just found the information to be much more simple than when I was reading the information for option A. When I was comparing them, I really tried to imagine myself being interested in the product and because of that, I wanted to imagine myself actually reading the details and notes. I realized that with option A, it was one of those situations where I would probably read part of it and then not finish it and I think that this would be due to boredom and the fact that things seem repetitive. With option b, I found that I would actually read all of the information and also that the formatting was extremely important. With option b, it was almost as if only all of the important information was listed but with option A, it was almost as if everything that the manufacturer thought of was listed. It was extremely important to me that with option b, only the vital details were included.

It's harder -- and better -- to write short than it is to write long.

If a person is shopping on amazon they are going to want the points quickly. B helps the shopper to be able to see what the need and get the facts.

Option B has white space and icons to break up the monotony of text. The icons also help draw the eyes to a specific subpoint.

I don't want to read a book of product description so I would choose B. B is succinct with all relevant information. American made, dimensions and military grade are all appealing, without having to read paragraph after paragraph in A.

I like option B because the description is better laid out so it is easier to read.