I would be more interested in how it is designed to the inside, the part fitting on my neck.

Option A is better because you can see the product clearly. It is hard to see exactly what the product is in option B.

easier to see the entire product

I prefer to see the finer details of the product's construction in the photos. That is why option A was selected over option B

A scantily clad women is not needed to sell the product so I would prefer the one without her in it.

Option A is descriptive enough without having to put a body in there. Sometimes, I just want to see the product I am buying and I think showing the neck warmer would be enough.

I would click on option A because in this image I can see and examine product much better as it is not obstructed by human just holding it around neck like in option B - in B I cannot even tell how product looks like on inside part, massage part.

I like seeing the scarf without the model wince im buying the product not the model

I like this one it shows a great picture of what it looks like

I prefer this option because it shows the model and shows how the "sleeves" are used.

This photo would show how much of the shoulders the product covers and whether it would work in treating muscle strains.

I like the human touch, it's more attractive and appealing.

I thought option B slightly showed off the product better with its photo.

A pretty woman gets more clicks. It also helps to see how to use the product and the size compared to an actual person

I like this image because it gives a better idea of how the product is used and how it fits

This shows the product in use the best and is the most effective.

B i like more because it shows the product in use by a person so you can get a good sense of how it scales.

I feel like it is easier to see how the product is used and the function and comfort of the product which makes me more likely to buy

i think seeing it 'in use' is better, it makes it look more inplace

This option looked more practical to me since an athlete was actually using the product.

I like seeing How to use it and it pops with the lady.

Because it shows a person in it using it, so it gives me an idea how it works and how large it is.

I would buy Option B because I know the scale and use of this massager.

I like B - it shows how the product fits and how it is to be used

I would prefer the option that shows how it fits on the body.

I like B for it having a person so you can see how large (or small) it is on an average person.

I like seeing a person in the image, which makes the product seem more active and robust. Looks like a very cool product for sure!

Definitely B. The attractive female helps to sell the product.

I think that B is helpful since it shows the product clearly and gives a sense of the actual size on the actress.

I choose option B for a neck and shoulder massager with heat because the model in the display makes it more inviting through demonstrating how it can be used.

I think option B, I prefer images where you can actually see how the product is used. Without the model it would be hard to visualize using it.

It seems realistic, and I'd like to see how it looks size-wise on a body.

I can see its sized compared and in use.

I get a better idea of the size and how it works with this one. I would click on it for more info.

I like seeing it actually being used in B.

The model is very good looking and I like that the image shows what the massager looks like in use and where the power cord attaches.

I think having the model shows me how this product will look on me or at least give an idea so I pick B. I think having just the massager by itself is nice but it feels like it’s missing something.

I like the person in the ad because it shows the item in use.

Having an attractive woman use and sample the product is probably going to be more appealing than just displaying the product itself.

With B, I get a great idea of the size of the product. Plus, it shows the product in use, so there's that.

Option B. I always love product demonstrations and have had a similar product given as a gift. I had zero idea how to use it so had I seen the image in option B I would not have spent anytime being confused and instead put it around my shoulders properly. Option A is okay but product demonstration images work a lot better. Also the model seems athletic so that can draw in those consumers as it implies it works for even athletes who may have some intense pain and need massages.

I usually click on something that shows the product being used, particularly with the product shape and positioning may not be obvious. This is why I liked B over A. The downside is I get a little frustrated with the images of half dressed bodies. Why does she have to be in a small tank/sports bra? Is this really how people would use the product? I now question if the product can be used over a t-shirt of if it isn't effective over clothing.

I would choose option B because I feel like I get a better idea of the product, size and the features that is has.

This option is more attractive because of the model and the product placed on a person.

B is the best because the item is shown in use, which is helpful.

I like how the girl demonstrates exactly how to use the product. I think that sells it

I like how B actually shows how the product is worn. That said, the model distracts from the product. You might want to try a different model. Also, less skin showing.

I like to see the in use shot, that way i can get a good idea of how i am going to use it and can gauge if it will be worth it or not.

I think b shows it in a better format. You know the size and fit of it better.

B, showing someone using the product, gives you a good idea of the size, and how to use.