Because it is a plant based product with low calorie, zero Sugar and has Zinc and Magnesium both, which are more beneficial as ingredients in its composition, in comparison option B product has on Magnesium and has 42 calories.

The eyes in the other option bothered me. I like the person sleeping in this option.

Option A is my first choice because I like the packaging along with the color and also the design of the product.

I prefer a canister over a bag.

This keeps it fresher and keeps moisture out plus looks more upscale

I like the cannister in Option B more. It is packed in a more user friendly way and looks like a luxurious relaxing product.

I chose option A because I like the words peak sleep on the label. It caught my attention.

I find the purple to be peaceful. In option B the eyes creep me out and the chocolate pieces remind me more of chocolate laxatives than hot chocolate (sorry!!).

I instantly wanted to know more about a, it looks novel and interesting.

I like Option A because of the canister style. It looks upscale.

B looks more modern and interesting.

This packaging looks more subtle in color so it feels more calming.

The cover of this item makes me curious as to what it is for. I like that it seems to give you plenty of information as well.

B is my choice. It looks interesting. Something I might want to use in the kitchen. A looks like a pesticide I'd sprinkle on the windows to keep ants out of the house. The container looks complicated and I don't like it. It looks like a cleaner, like Ajax, or yeah, a pesticide to sprinkle around to kill bugs.

I like this a lot. The color of this package gets my attention and then the eyes on the bag gets my attention I find

The writing on B can be seen more clearly, especially the text “sleepy chocolate” which made me intrigued. I wanted to know more about why those words were there because I normally associate chocolate with staying awake. Therefore B more successfully got me to click to find out more.

I prefer the label with more color and for some reason the packet resonates more with me than the canister.

I chose B because it is more likely to catch my eye due its coloration and the fact that it is easier to read

Option B give you more information about the product and what it really does.

The colors/design on the package in Option B definitely do a better job of grabbing my attention and I find the images of chocolate pieces/powder very appealing.

The image with the sleepy eyes gets my attention and as I read the information off both images, B tells me enough to know it would be my choice.

It's the packaging, colors and design of the packaging of choice B that I want to learn about this sleepy hot chocolate

I’d click on both of these but the second one is so creative!!!

Those eyes definitely get my attention! And calling it "sleepy hot chocolate" is perfect! I'd definitely click through to learn more about it!

I like this, "Unwind Sleepy Hot Chocolate," it sounds good and inviting.

I like the product design of choice b better, however I do like the cannister of option a

I chose B because the blue title “UnWind Sleepy Hot Chocolate” is easy to see and read on the gray background.

B looks much more interesting and fun.

I like the bag and the sleepy eyes. It is easier to read and understand.

I like the packaging better because of how it looks I like the purple and the reusable bag