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What image is more helpful for a buying decision?




Option A won this Ranked poll with a final tally of 27 votes after 3 rounds of votes counting.
In a Ranked poll, respondents rank every option in order of preference. For example, when you test 6 options, each respondent orders their choices from first to sixth place.
PickFu requires a majority to win a Ranked poll. A majority winner differs from a plurality winner. A majority winner earns over 50% of the votes, whereas a plurality winner earns the most votes, regardless of winning percentage.
If an option does not earn a majority of votes, PickFu eliminates the option with the lowest number of votes. The votes from the eliminated option are reassigned based on each respondent’s next choice. This process continues in rounds until a majority winner emerges.
Scores reflect the percentage of total votes an option receives during the vote counting and indicate the relative preference of the respondents. If there is no majority winner, look to the scores to see how the options fared relative to one another.
Option | Round 1 | Round 2 | Round 3 |
---|---|---|---|
A | 36% 18 votes | 40% 20 votes +2 | 54% 27 votes +7 |
C | 28% 14 votes | 36% 18 votes +4 | 46% 23 votes +5 |
D | 18% 9 votes | 24% 12 votes +3 | Eliminated 12 votes reassigned |
B | 18% 9 votes | Eliminated 9 votes reassigned |
18 Responses to Option A
It shows details of product use
I like that the image shows how the product will work
I like the options best that show you where and how to actually apply the product.
Mos tto least attractiv epackiaging
Showing the product on the face is a good marketing
All 3 images provide a visualization into what the product is and how to use it. Additionally, the word suction in option 3 while it provides a visualization it also gives the impression if the mechanism actually doing the work for you and lifting impurities. Option D with all the hype of "matcha tea" if people are willing to drink it I am sure they will wear it .
I prefer to see it actually applied myself rather than before and after pics.
I picked a because it tells you what the product does
The top 3 choices show the product in use whereas the other image only show a before and after without any really reference to product other then the packaging.
I chose the first one because it had a model showing the mask and as well the results on the bottom. The one I did not choose was because it was the least appealing.
I like the pictures in this order. It shows the product the best how I chose them.
This image seems to describe the product in words a little more than the others.
I picked the choices that actually show how the product works and also the alleged results.
The choices that show human consumption and examples of impact of the use of the product are most effective in terms of likelihood of purchase.
My choices were based on the pictures that showed more detail (where to put product on face and what it looks like).
I like the first 2 (A,C) the best because it shows what the mask can do in cleaning out your pores.
This image is much more descriptive than any of the others. It shows you where to apply it and the before and after.
The first one shows the best examples of what the product does to your skin.
9 Responses to Option B
i didnt like green color
I chose basically on how clean the ad looked and also based on how well I saw the product in a bottle or jar.
I prefer the images that aren't gross to look at. Option B shows how well the product works without the disgusting imagine of how it works. Option A shows how it works but not so graphic as Option C. Option D appears to be a completely different product altogether.
The one I chose is attractive. It makes you want to buy. I like that. The rest are pretty good too. Thank you.
B represents the best picture to show what this product does followed by the other 2 choices. Option D doesn't really show any thing b esides the mask
Before and after is always important!
Option B is the average and helps identify the problem/solution--compared to Option C and A which clarify but are not the leading examples to draw attention.
I picked B, A, D in that order because when looking at the ads, what exactly is this trying to convey the fastest. Option C is hard to tell because its just a couple small pics of noises. Option B shows before and after pics which is the best
I don't need to see the close ups
14 Responses to Option C
I like the blow up detail in the picture I chose
My number 1 choice is because I really like the close up of the dirty nose, the pore strip with all the gunk, and then the clean nose results. Seems like something I'd buy. Then my number two also has a before and after, the only difference is it doesn't have the close up of the nose but it's still good because it shows the mask on her face. My number 3 choice was because it said it was organic and not tested on animals so I like that and green tea seems like it would be soothing for redness. It's the most visually appealing between that one and the final option which I did not pick.
i liked to see what the product does first
Visual aids, graphs and information about the product.
I chose the pictures based on looks. I wanted to know how the product would look by itself, on the model, and also the before and after pictures.
It shows difference: before and after. Showing the process doesn't answer a question how effective it would be.
C because it is sort of scientific in its explanation. I said sort of. What's the green stuff doing in there? Though it's probably better for you, don't think it's what is asked for here? A is good. it show how to use the product and B is not effective.
These are my top 3 choices they would help me to buy it.
Choice C is the most helpful, because it shows what the container of the product looks like as well as the benefits it provides.
My top choices give more info as to the benefits of the product
C shows the product and what it is supposed to do. D shows product and gives a little info on it telling it is made mostly organic. A even though doesn't have bottle still has a good photo to base what product is doing.
I don't really care for pictures. I chose the one without first and then the less silly ones in order.
I prefer c first because of how it is gender neutral. The others I picked based on the depiction of the application and did not have a preference
I liked the close up, it showed me in the picture what the product would do for me.
9 Responses to Option D
I chose the first one because it captures the woman in an optimum state of happiness and I like the before and after photo
Option D Most better then I choice Option D
Option B is a more helpful than option C
I like the full face versions so you can see how it looks while its on your face.
The pictures I chose are clear, they show actual use of the product and a every day person using them, the pictures are informative and I would want to know more if I saw them online or on a display in a store.
these was attractive compared to others
I like D and A the best because it shows the product in use on a person and lets me know what this is for and how it might appear,
The first one shows the product when applied, the second shows the product plus being used the third I would not pay attention to
Better overall and believable. Not bad but not really realistic. I really dislike a and c pretty gross.
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