More succinct, clearer what you get. B is multiple products and I'm not sure which I'm supposed to get.

The one that I chose is simple. That is how I like it.

Both look better than usual plastic, so good for the environment, biodegradable.

I chose A because it is a simpler image and feels more clean and composed. I associate this packing with cleanliness because of its simple look. I also associate it with environmental causes because it is clearly marked as no waste.

Choice A is the packaging that I like the most and the qualities that I associate with it are that it is environmentally friendly. That is because it clearly says that it is biodegradable and produces no waste on the front of it. So I know that it is good for the environment and also made in a good way as well based off of that.

Eco friendly, high quality sponges. I feel they would last longer and work better

I find both of these options intriguing, but I want to know more about A and the packaging -- it's absolutely what I'd click on first. I try my best to be as green as possible, but sometimes sponges must be a thing. I'm drawn to A.

I associate it with being environmentally friendly.

i like option A the best. they look like they are made of natural fibers.

I think A is more plain and simple but looks more trustworthy and professional.

Looks to be sustainable and eco friendly. I could probably throw this in the compost, or at the very least, not worry if I threw it in the garbage since it is biodegradable.

I picked A Choose Better with being environmental friendly because of the paper packaging .

I would pick A because the image shows that it is 100% biodegradable so I know that it is good for the environment. They also look like high quality sponges.

OPTION A LOOKS CLEANER AND MORE EFFICIENT. IT LOOKS LIKE IT ONLY USES CORRUGATED RECLAIMED CARDBOARD. OPTION B LOOKS LIKE MORE STUFF WAS USED.

There are too many photos in B and they look fairly crummy. A looks like a proper product picture

I see it as an environmentally friendly product and I like that A gave me enough info to come to that conclusion.

Well it definitely seems like it is made from recycled material and that the people or company that produced this is concerned about the environment

I like how it is designed and the packaging. I also love the color of the sponges

I associate good for Earth qualities like sustainability.

I think it looks like it is meant to be environmentally friendly and cause very little waste, therefore is probably sold in stores that are willing to market these types of goods and also may be sold at a premium

This product listing gives an amazing answer. The product look and packaging is focused and clear.

Went with this one because it clearly says whats inside and what it is.

Option B is too busy, option A is clearly sustainable, biodegradable sponges, this is an environmentally friendly company

I assumed they'd be biodegradable, made from recycled material, and eco-friendly, and they are, but I think A is a little better because it more explicitly announces those facts, in case there are any doubts.

Environmentally friendly. The other picture had sponges in ugly colors.

Organic. Sponges clearly made of different materials.

I prefer this option. The packaging contains a lot of product information which I think sells the product.

I like this one because natural sponges can be a bit sharp and so the reassurance on this box looks better.

I think this looks interesting, this strikes me as being natural and a fairly good option for the environment.

In my personal opinion, I like Option A the best, it's simple, and straight to the point, you can associate earth friendly/conscience types of people who make it, not only the product itself. Thank you!

Most clear it is ecofriendly and zero waste product.

This packaging seems to use recycled packaging and the most minimal packing required to protect the contents being sold. I don't like how the sponges in the other package are exposed because it is gross that other people could touch them.

I think B provides a lot more variety and a lot more information, not to mention more interesting photographs.

I think it's a green packaging/product, environmentally friendly and good for the environmentally conscious.

What I really like about this option is that there is a unique set of colors which contrasts well with the packaging. It definitely makes the items really eye-catching.

I prefer option B and I attribute qualities such as durability and very informative to the packaging. Option A feels too basic to me.

What I associate with these are Earth friendly, meaning that when you're done with them they biodegrade and don't pollute the Earth like plastic or other products might.

I would go with option "B". The product looks effective and high quality.

it seems to be resistant, recyclable and has multiple colors

I associate the packaging, along with the product, as something that is environmentally friendly.

I like the color scheme of this one much more and I think it's much more obvious because it's a green and Brown which are more natural colors but I really wish it had the text of the other

The packaging in option B looks like it should be very green and eco friendly.

It has a very natural feel to it. I expect it to fit in with natural products.

B shows more sponges and the color. Way more attractive.

This looks a lot better as you get yo see a variety of angles.

I chose option B and the qualities I associate with the packaging are that it's good for the environment and that it's biodegradable. Option B has a lot more nuance and detail for the packaging. For option A the qualities are that it's very sparse packaging in terms of being descriptive and there's four sponges total for the image. It makes it seem like there isn't a lot of there there. Option B looks robust. It looks like a quality option with a lot of sponges provided and the description of the packaging is very detailed and information. When I look at option B I see packaging that would persuade me much more to purchase the product because I'm getting a decent understanding of what the product is and some of the major qualities of the product that make it worth my time to have. I like that there's the evaluation results included, it makes the packaging and product appear to be a higher quality. So with respect to level detail and aesthetically, I like Option B more so that's what I chose and the qualities of high quality, good for the environment and worth my time due to the level of sophistication and detail are the primary qualities I associated with the packaging.

option B is more eye catching products look sturdy and durable in my opinion

I liked the look of option B more. It gives me a more echo friendly vibe with the paper packaging.

I liked the brighter and more vibrant colors on B since this felt a bit more fun. I liked the concept of helping out Mother Earth; that felt whimsical and cute to me.

This packaging seems really uniform. It looks like it saves a lot of space and is packed tightly. Two of them are simple straightforward designs while the one on the top right looks to have a lot of drawings on them.

I like option B the best because it shows all of the different kinds and what options are available. I'd be more likely to pick this one

Earth friendly, I would say it looks like.

Someone put the time in on the design of this packaging so it doesn't come off cheap looking and has an nice presentation that makes it an attractive product.

The qualities include a higher level of design and a nice arrangement of details with a focus on sustainability. Durability also seems to be an attribute that I would associate with this packing and Earth-friendly times.

I think the packaging looks really solid and looks really nice. Between the two I prefer option B slightly more as it looks well made and neat.

I'm not sure whether I am supposed to choose an option then tell what I associate with it or tell what I associate with both. As far as preference, I like B because there seem to be more options for different sponges. Both options seem to be environmentally friendly and are biodegradable. Because of the earth tones, I think of nature and the environment. I like that the colors in B a bit more, again, for the variety. The green is a nice touch in B that A does not have.

I think that both packaging designs are trying very hard to communicate that they are natural and eco-friendly.

I see it as very environmentally supportive, with little packaging and stuff that's easy to recycle. Seems like it's a good product.

I get a lot more info on this version of the ad

B's set of images seems more helpful and detailed. It looks professional, environmentally friendly, and recyclable.

This is more descriptive and representative of what I want to see about the product

I opted for B because it 's more orderly and a very good presentation . the colors used are subtle and image shown is easy to understand

I ike this pic beter. I like I can see all the colors and the packaging

I like Option B because it is more obvious that the product is sponges, and the four different views shows that they are absorbent, and also using the is good for the environment.

It is environmentally caring and waste free.

I cannot tell from choice A what the prodcut does. Really need to see some examples such as in B.

B looks attractive with the different designs and colors, while still looking eco-friendly. A looks more drab and boring.

The qualities that I see from both packaging images is that they are good for the environment since they both mention environmental benefits.

There is a whole lot more to see and take in in Option B

They all look earth friendly. Even the sponge coloring.

I think this box is both designed better and looks like a more economically safe option.

Looks natural and eco friendly.

I like the ratings on option B. They are very helpful. I also like that I can see more colors.

I chose panel B. I like the different photos of the product and how it is packaged.

I think it looks better in the cardboard packaging and then in the bag.

I would say organic and fair-trade spring to mind when I see this kind of packaging.

a answer is more explain

the option which i choose has a lot of options to be selected within

I think the packaging in B is appealing because it emphasizes being an eco-friendly product. I like that the packaging can be mindfully disposed of and the sponges being biodegradable is a big plus.

Quality cleaning products. Options in the sets for different surface types and materials.

nice, helpful, thoughtful, resourceful, recycled

I think it is environmentally friendly and probably from recycled materials. Its trying to be eco friendly as possible.

I like option B because the picture shows more clearly that the product is sponges. At first I thought the product in A was some kind of cookies or crackers.

They highlight how better these sponges are for the world.

I see this packaging as well made quality.

Earth consciousness and lowering pollution and wastefulness

The sponges in B look higher quality because they are better organized and more neatly presented.

I assume even the packaging is natural/biodegradeable as well as the sponges. I like B because it also gives the side view of the sponges and they look like they would work well, which is most important.

I like option B the best because everything I see shown in the image best expresses a product that is considered a "green" product, which is good for the environment. I like the packaging shown in the upper right hand corner and I really like the sponges shown in the lower left hand corner of the image. Combine those two and that would make for a perfect product display.

I love the cardboard packaging, its much more eco friendly. It give its a better CSR vibe. Its also very durable and gives the sponges a lot more personal value.

With the packaging shown, it looks like the product is natural, and comes from natural sources. It is biodegradable, and has no plastic in it.

I associate the qualities of "natural" and "environmentally friendly" with this product/line.

B is a much better layout and has more information for selecting the product. A is not really that good of a layout and seems to not appeal to my senses. B shows order and that draws me into wanting to buy the product.

Being eco-friendly, resourceful, and green.

B looks eco-friendly but also durable; the tidy setup of each photo evokes order and cleanliness. Meanwhile, A looks disordered and cheap as a result of the random stacking and the less professional packaging design.

The advert design looks more real and fit for the package design.

plastic packaging is odd in A given that they're meant to be more environmentally friendly sponges

This one has more options overall

I think this is sustainable packaging that does not waste any materials and everything is recyclable

I would say the quality of the product is recycled material of some sort. I think these are ones that maybe have a better life span or something that doesn’t harm the environment as much.