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Which design do you like?
Age range
Amazon Prime member
Education level
Gender identity
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Personal income range
Racial or ethnic identity
57 Responses to Option A
It looks more cohesive with all the text in the box
It looks more dimensional with depth
I am Choosing A because it feels more clear that it is a token of appreciation for your purchase. The lettering font and size are more visually appealing to me. It is definitely more clear.
I think having the product outside of the box creates interest and fluidity between the different areas of the design. "Get free product" might be better if it read "Get your free product" instead.
I prefer A because it looks more organized than option B.
I like all the text in the box
Looks more natural and fluid, very good design overall that achieves a nice depth.
Option A sets the Acrylic Paints in the forefront of the ad and makes it pop out more than Option B. Option B just simply has the paints as part of the ad, rather than having it stand out and have your eyes drawn to it, as with Option A.
I like the fact that th free product image sit in the foreground as opposed to being contained within the accent border.
I chose A because the phrases are broken up displayed in a cleaner look.
I choose choice option A because this image looks more artistic and looks like more effort went into its creation.
Placing the full text within the box naturally directs attention towards the entire message,
The bounding of this box makes it seem less like a gimmick
I like option A. I don't know why but I think it attract me. So I chosen.
I like this one because the free product is clearly because I purchased something. In B it's separate so I start wondering if I really did need to buy something to get this gift.
Not having the product in the box helps it stand out more and may catch eyes easier.
It feels less cluttered
This image has a more balanced look.
I like that the text is in one box with the paints centered out of it. I don't like that the first bit of text in B is out of the box.
It seems more cohesive and not so disjointed
I like that the fonts for "Thank you..." and "Get Free Product" are more consistent.
I feel the overall picture is more balanced
I chose Option A because I liked that the words "Thank you for your purchase" and "Get Free Product!" were both in the same box. I felt that it was easier to read than Option B.
All the important words are inside the box.
easier on the eyes. The white outline isn't the main focus, the product is
I liked the larger font for the Thank You. It stands out a bit more for me.
I chose Option A because the ad looks more symmetrical. The writing on option A is more pleasing to the eye and seems to round out the layout. Since they are identical aside from the text it makes a difference.
I like the square around the wording with it overlapped by the free gift. I'm not exactly sure why, but visually, I feel this looks better.
Choice A looks better illustrated in my opinion. The design seems more professional done and gives a look of high quality.
Choice A stuck out more the product picture is outside of the box, making it look more 3-D. I do prefer the text in choice B, though. It seems more separated with the "Get Free Product!" inside the box while the "Thank you for your purchase!" is outside.
I chose 'A' because the photo of the free product is there and visible, but not as large as in option 'B'; in option 'B' the photo of the product is almost TOO large, which detracts slightly from the rest of the ad. Option 'A' is more balanced, which I prefer.
I like how the product is outside the box instead of inside as it is in option B.
I thought Option A was better because I better understood I was getting the free product because I purchased a product already. I won't be confused on the requirements.
A shows off the product best. The image is bigger and clearer.
B is cluttered and bulky.
A's text is more symmetrical with all of it within the box.
A looks more open and relaxed. I can concentrate on it better.
I really think the text is easier to read and it looks nicer in two rows instead of one.
I like this design better
Choice a seems brighter and easier to read and see
prefer the gratitude in close proximity and letting me know of my free reward, next to one another and not too far away.
I like the layering of the the lines to add some dynamics to the picture instead of a 1 2 3 approach
It looks better put together
The unframed title at the top on the other version does not look great.
A looks more like a coupon and the "Thank You" stands out more.
I prefer option A since it doesn't fit the product directly into the square box. More creative.
The text and graphic seem more centered to me and attract my eye much more to it.
I like that the thank you for your purchase is in the middle of the page.
Having everything inside the box makes more sense and looks proper in my opinion.
I like the pretty purple and other bold colors, but I like the boxing of the words better in option A.
the format and how it's laid out offset just looks visually more unique and appealing
in a subtle way, i feel like this is more inclusive and the messaging is altogether with the product which i think is better and easier to read
I chose this one because it jumped out to me first and really caught my eye. I would be more tempted to use this offer if this was the image used.
I think that option A is much more professional. It feel compacted and tightly knit. Where Option B is spread out further and it does not appear if it was thought out well. Both of the products have great color use and good text work. That slight difference in arrangement makes all of the difference.
I like A because the location of the words makes it easier to read and digest.
The advertisement is proportioned a bit more evenly. I really like the purple background in both options!
The idea that the free product is being offered as a thank-you is attractive and well-articulated when contained within a single block as given by my choice, Choice A. The product obscures part of the box in Choice A which is also a good thing: this make the box less obtrusive but it is still effectively seen.
43 Responses to Option B
Everything seems just a tad more organized in B.
the font was slightly more attractive and i liked that the product was inside the rectangle so it looked more symmetric
I like design option B more than design option A, because the font is a little more bold and pronounced, and the image itself appears closer or a little larger so it's easier to see and looks clearer when reading it; the image also looks more balanced with the product inside the square instead of halfway inside it.
I like the framing on the item with the white box.
I love the look and feel of B. It's so neat and put together. I really like it and think it has a ton of potential to be special!
Choice B is a more neat design that is presented in a more professional and appealing manner in my opinion.
I like B because of the separation between the two phrases. I think it looks better that way.
The options are so similar but my choice ends up being option B due to the fact that the acrylic paints are larger so I can see them better. It also makes my eyes focus on the acrylic paints much quicker. When I look at the listing, I notice option B faster than I notice option A due to the size of the paints and how they are shown. The colors are brighter and bolder looking due to the fact that they are larger
Everybody likes free, and the fact that the free product offer is in a box by itself makes it stand out more. Also, the layout is just cleaner.
B-the colors are brighter and there seems to be more and sharper contrast. Important in a paint ad.
I like option B the best because the "Thank you for your purchase" and "Get free product" are separated. The "Get free product" has it's own window box which features a picture of the acrylic paints, which makes the window box stand out on it's own as something that would be clicked through to find more information on the free product.
The image within the box has better symmetry.
I really like the picture of the acrylic paints. It drawls your attention to the design. I like how the picture and words are not clumped together or look off the mark. You can see all the information. In A, the picture and words are too close together and are competing for your attention.
The bounding box around the package feels more inclusive and helps the QR code stand out a little better. For some reason to me the box on the edge of the frame feels like baggage, or like there are strings attached. It almost feels like the free week away at the resort... to learn about timeshares.
Honestly I liked them both equally at first but upon reflecting further I think that Option B more clearly showcases the product within the white box, it draws the eye toward the product itself more than option A does. I also think the font at the top looks better in option B.
I like option B because of the styling of the image. Everything is in-line, where-as option A is offset. This gives Option A a messy appearance and gives option B a "clean appearance". Much more likely to purchase option A. Thank you!
this one has a better color scheme to it
I prefer having the wording in 1 line.
The image looks cleaner and more appealing. Framing the free product in the box looks better in my opinion.
I prefer having the thank you message outside the box as a separate message.
Separating the "Thank you" from the box allows the consumer to see that message and then really focus on what they could get for free afterwards, i really love the color design here, the product pops off the page quite well.
I think B works best because the product image is contained inside the white highlight box. The product image seems to be more in the attention focus this way. This seems to be a well designed graphic advertisement image.
This one makes it seem like the free gift is separate and special
This picture has the words free product in bold and centered. Easy to see and use.
Option B design shows the product off better. The placement of the product image is better.
The tagline of getting the free product is boxed in and is more attractive to me as the consumer.
I like the exclamation point after the "thank you for your purchase" line. It makes the thank you sound more genuine.
Seeing the box fully around the free product helps me focus in on that and gets my attention better
The font and placement of the box is a lot better in this image.
the "Thank You for your purchase" is more noticeable and makes the pic flow better
i like the framing around the product
I prefer B because the Thank you for your purchase is slightly separated from the Get Free Product, so you see the Thank you first. Then you feel like after they are thanking you, you get a free product for your purchase.
I think Option A looks more crowded than Option B.
Option B- not much difference, both are looking same, my vote for B
Choice B has the product item in the box that states get free product. This is easily decipherable and understandable. Choice A has the free product item partially in the get free product box. Is this the product I purchased or did I get this as my free gift?
I like the longer version, makes you scroll and read it all.
I like how this product shows thank you for buying the product and then it also offers a free product within the picture of the product.
choice B has a cleaner look. The single line "Thank you" looks and fgeels better and easier to read despite saying the same thing,.
I chose B because the ad insinuates that yes, they are thankful for your purchase, and because it's separated by the white line, they are thanking you by offering you a free gift. Option A seems more "scam like" to me, like baiting someone to buy something for a free gift.
I like organization and the one out of the box did not look right.
I prefer Option B. It's a cleaner looking image.
I chose Option B because I like how they separated the lettering that was inside the box. I also like it better when they put the picture of the product in the box as it looks more ascetic to me.
I think this looks better with how everything is placed together.
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