the way the measuring cup is positioned, it gives a better sense of how big the item actually is

I prefer the A picture. I like how the coffee holder is larger and easy to see, I like the beans in front.

I like choice A because I like how direct and to the point the picture is. In choice B, the picture looks distracting since the box along with the container makes the picture look too busy.

I like that you can see the details of the open container. I think the box doesn't need to be in the image at all with the type of product it is

This gives a better view of the product. I do not need to see the box it comes in.

I think this is the 'cleanest' looking product.

I don't think the box is needed. Everything is pictured and it's clear. I perfer to have a better up close pic of product then one that is further and has box. The box only tells you it's for coffee and has a scoop that is all clearly seen and not needed to be told. I would only want the box if there were extra info on it.

The other option is trying too much with the box to the side

The box is not needed since it doesnt even look that good.

I chose option A because it does not have the box pictured like in option B. I felt that the box in Option B cluttered up the image too much and was so distracting. Option A is a bit easier on the eyes, less going on in the image.

The box makes the product look clunky

shows how the mechanism works.

I prefer the image without the coffee box. The box itself is unnecessary and not that aesthetically pleasing.

I will probably just throw away the box, so there is no point of including it in the picture.

No need to have a box explaining what the product is when you show the beans and have the top open on the product showing its functionality.

I like that the container looks like it is being used, whereas the other image looks a little odd with the box in it.

The larger image with just the canister grabbed my attention first

I want to just see the product by itself. The box is distracting and unnecessary.

The poor design on the box in the other picture makes it look cheap.

I don't need to see the box too - it is pretty self explanatory of what I am getting the product. Plus, the box is not very attractive packaging.

I prefer seeing the box with it

The red box really catches your eye making it more appealing than Option A.

I like seeing the packaging when I can

I like seeing more information with the box

I decided for choice B because of extra picture in the background

I think the use of the box adds some nice color which helps grab my attention.

I like that it has written in words what the item is for

I think Option B is more appealing because it lets me know what the packaging of the item looks like

I chose option A because I like that you're showing the box it comes in. I always like to see that, especially if I'm going to be gifting the product.

This image is more appealing because it is important to show the box that it will be shipped in.

I like the bag that the canister came out of because it gives me more to think about and enjoy.

I chose Option B which includes the product box because I believe it adds to the comprehension of what exactly the item is. I think the addition is helpful therefore I would be more willing to purchase.

The box adds some context to the product here.

I want to see the box

I like to see the product packaging

For some reason, seeing the box it comes in is more appealing. Maybe it because there are more "things" in the picture you feel like you are getting more.

Having the box of coffee in the image makes it more appealing and shows what it is used for.

Shows full packaging

The red makes it more eye catching, naturally.

I think the box in the image adds a lot of information that we can lean faster than reading.

I like htat it incluses an additional red thing

I don't thik showing the box is better or worse- but I do like that choice B clearly shows that the scoop is 2 tbsp.. You can see it in option A but it is MUCH less obvious. Knowing the measurement gives me a better idea of the size of the overall product.

It leaves no doubt what the product is

I like the product in every version given - next to the packaging.

The photo with the box is much more appealing.

This image shows more including the box it comes in.

i like seeing the outer packaging

it looks more appealing

i dont see the need for it to be open...and at least the box will show what it will be shipped in

this picture is more better it shows a better view of the product and the actual size of it also