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Which image would make you more likely to buy this product?


42 Responses to Option A
I like the one with the light in it.
I like seeing it turned on
I prefer to see the product illuminated
This looks more trendy and cool. Like it could be in a loft.
It is more aesthetic
It looks better lit up
It shows the lighting and the cool design it has when it's all lit up so I would rather buy this one and know what I'm getting.
I think it makes more sense to show it with the product on.
seems like it's brighter
The interesting part of this bulb becomes apparent when it's turned on, so it only makes sense to demonstrate it in the on state.
I like being able to see the product on.
Without the light, you don't really know what it is.
I like seeing the glow on the inside.
I like seeing the light and the reflection, very eye catching.
I like that this one shows what it looks like when the bulb is on, and because it is brighter it gets my attention.
I would want to see what the bulb looks light when turned on
I think it would put off more light.
Pretty! I like A because I can see it in action.
Looks better with the bulb on, you can see the reflection on the glass. It appeals to me more than option B
choice A shows it illuminated and shows what you would expect when turned on which i prefer
i like choice a where i can see the color and brightness of the lightbulb. choice b looks dull
Love seeing it lit up- looks like something you would see in restoration hardware- looks more expensive!
Option A. I definitely prefer to see the light on rather than the light off. It both makes sense and just looks better.
it looks more attractive with the light on
I like how A shows the light and how it looks like it's turned on.
Shows the product in use.
The light on gives more appeal.
The lighting is on instead of off.
it's more visually appealing with the bulb lit. the other image is too flat and dull.
I love the Bulb in A. This is something I would want in my home.
choice a would make me want to buy the product
PREFER A, WITH THE BULB ON
The add looks brighter, you can see more detail in the edison bulb and light fixture
I like to the see the product at work
The light looks bright. In Option B, I can't really tell if the light is on and if it is, it is really dull.
Having it lit up is much more appealing because you can see how it looks as it is reflecting in the glass to make it look much brighter. In comparison, choice B seems dull.
I can see the light inside the bulb.
The only main difference I noticed was the part that lights up, think it's called a flint or something. Anyways, I chose A because it appears to be bright to where only a single bulb would last quite a while.
I like 'A' better, because the light is turned on. The fact that it is lit shows what it is capable of doing, which I like. Plus, it just looks better and brighter. 'B' looks dull and it isn't eye-catching while 'A' is better on the eyes. When I shop lights, light bulbs, lamps, and other light fixtures, I always prefer seeing a photo has the light turned on. Any picture that provides the most detail is always the better option. Since the consumer plans to use the light when it is turned on, it makes sense to show a photo that displays its main function. That is why I think 'A' is a much better choice.
I like the picture with the light better.
The light on makes it better.
I prefer the lit bulb in choice A. It just brightens up an otherwise dull photo.
8 Responses to Option B
Option A appeared to be too bright for me. The lights in the bulb make it look cluttered and unorganized. I vote for option B.
I prefer less obvious coils, its more discreet
I like B better. I think the bulb not lit makes it looks somehow sleeker and more attractive to me.
I dont think showing the bulb on adds anything to the product.
If light output is equal between the two products, I'd choose option B. I like that the light source is subtle. Attention is given to the decorative light fixture instead of to the source of light.
I LIKE TO BUY THIS IMAGE
I think this one looks better, the other one is a little distracting.
Seeing it on is kind of meaningless to me as I'll never actually be looking directly at it while it's on.
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