A gives me a better idea of what the sheets looks like.

I like being able to see the product in a more realistic situation so I can get a better idea of what to expect.

Likely the set already out on the sheets would be a stand out look for option A

Choice A because I can see the product being used while choice B just shows me the product itself and the packaging.

I chose A because the image clearly displays the product in use, which makes it easier to imagine using it myself.

I like seeing how it looks on the bed better.

I chose option A because seeing the sheets on an actual bed gives a much better idea of what I'm going to be purchasing.

better shows off the sheets in use and how they look on a bed.

I would probably want to seem the visually represented on a bed to see how it would look while in use.

I prefer to see the sheets arranged on the bed and in use. You get a better idea of the product, which is more useful.

I think the product photo of the bed sheets on a bed as seen in option A would be more enticing. The bedsheets folded and stacked just isn't a very compelling image.

I chose A because I prefer to see what the sheets look like on a real bed. With them folded as in B, I cannot tell what they really look like at all although I do like that B shows the reusable case.

The sheets laid out on the bed make them look silky and soft.

I chose A because I like seeing how the bedding looks made up on the bed.

It just looks bigger and better.

I prefer seeing the sheets and pillow cases spread out and in use.

It's helpful seeing the sheets on an actual bed. Good to get an idea about sizing and overall look.

I prefer option A because I can see the sheets being used rather than just a image of the sheets folded.

I like the image with the made bed and the bedroom because it is more relatable and personable.

I would be more likely to click on and ultimately purchase option A because I think that it is a more eye-catching and visually appealing product image. I also think that it gives a better overall view of the product.

It makes more sense to see it on the full bed.

Definitely A as I like seeing the product in context.

The picture of the bed looks more luxurious. than the folded sheets.

I like seeing how it would look on the bed. You can also confirm there aren't any patterns at the center.

I prefer Option A because it shows the sheets in use, and how they would look on a bed if I were buying them. Option B is okay but it's pretty sterile and bland, with no actual way of seeing how they look on a bed.

I like seeing the sheets in use so Option A is the one I'd click on because it uses a lifestyle shot.

I prefer seeing bedding actually in place as opposed to the package because this gives me the best sense as to its quality.

I think option B is nice as a supplementary image, but if it came down to one image then I would definitely pick option A as it is always nice to see it in use.

Because I like to see the sheets staged so I can get a better look at them.

hero image is best with the fully made bed

I would much prefer a live view of the product which fits into the comfort of an exiting bedroom.

This image is a much better describer of the product. You don't get a good look at the product in the other version at all.

I like option A, seeing the sheets in use give me a better look at what they will look like.

I have to see the sheets on an actual bed to get a real idea of what they will look like so I would choose A. Also it gives me a chance to try and see the material a little better (i.e. the sheen, the grain) than Option B allows for.

Option A without even a thought. The image looks incredibly inviting, comfortable and cozy. It shows how the sheets fit the bed and what the entire room would look like with the sheets on the bed. The consumer could judge the size of the bed from the image as well as envision how the sheets would fit on their own bed once purchased. It is a very eye catching and enveloping ad image.Option B is cold and sterile. Stacked sheets and the packaging is not an inviting combination. You can't even judge the size of the sheets as they are shown stacked and folded. Option B is a poor image for selling sheets.

Seeing the natural image of the sheets on the bed gave me a lot of visual insight.

I prefer this image because it gives me a better idea of the sizing

I think seeing the sheets in use is much more impactful then seeing them all folded

I chose A because it looked a bit more refined laid out on the bed

I slightly prefer the image that shows the product in use.

I like seeing how the sheets will be on the bed compared to just out of the package.

Well, I would want to see both of these, but it's important to see the material

it is much better at showing me what I am buying because I don't have to visually pick apart an entire bedroom or if the shawl/throw blanket is included.

I love the way the sheets look on the bed but I chose B because I could read a little bit about the sheets before clicking on it.

B is clear and not cluttered like A.

I like looking at the set in closer detail than in option a

I find the way the sheets are presented to be interesting. I would click on it to learn more.

This item looks like a clear image of the color and the items included which peaks my opinion of it.

I like that option B shows me how compact the packaging can get.

This one looks better because it shows the products that come with it and the packaging.