The tea looks kind of gross. The powder is okay

I think the picture of the actual powder makes more sense than showing a drink.

I like the realism shown and the product display makes more sense. I don't think the smoothed over and excessively glossy alternative image is all that attractive.

Option B does not look appetizing. In powder form Option A it looks appealing

I like this one because it shows you don't have to just make shakes out of it and it can be used for other things.

looks more appealing

I prefer Option A. I like seeing the actual powder on the label. I don't get that right away from Option B. With Option A my eyes are drawn right to the powder before anything else.

Lets me think of all of the other non-tea things I could do with it.

I like this one because it shows matcha in its natural form

The liquid mush makes me uncomfortable/ woozy in option b.

I like this one because it looks like powder.

I like A because it better shows what you actually get. You wouldn't get a liquid, you'd get a powder, so showing the powder is better.

I'm hoping it can be heated because I'm not a big fan of iced tea.

It shows the actual powder while the other one does not.

Much more appealing image

The other one looks gross

The picture of the tea powder looks fresh and like healthier mix. The cup of tea in B looks like a cup of slime.

Option A actually depicts the "powder" product.

I want to see the powder itself because I feel less like I am being deceived.

its show the raw product

I personally would prefer the images of the drink without the text at the bottom, but I think if the brand is trying to make the claims about the health benefits of the product, the raw product image should be used. The claims will appeal to a health-conscious person, and I think the drink appears less healthy than the product in the powder form.

A shows it actual look as I am getting.

I like to see the product before its use

The pile just looks more impressive

I like A. It looks more natural and appealing in powder form. I think B looks a bit like a drink you'd get at McDonalds.

Not all people put matcha into a shake, even if the powder is meant for that

Option B is misleading since it's not a powder.

I liked the picture a fair bit more

I think option A matches better with the product (green tea powder). The ad is talking about green tea powder and green tea powder is being shown in the picture. So, I think it is a perfect fit.

I prefer choice A because the product is for the actual powder. I like the mountain-like image and the color of the powder. I believe since there are multiple uses for the product, limiting to one drink may not do the product justice.

A is my choice because the colors appear brighter so the green really stands out and makes me think healthy.

Seeing the final product to me is more attractive than a pile of green dust

its looks more appetizing & appealing

It looks more appetizing in it's finished form.

I chose b because it shows what you can use the powder for. Choice A does not look appetizing.

It is more appealing to see the green tea powder in action rather than in powder form, it helps to imagine the product in action.

shows the product in use

This makes me feel like I will be refreshed after drinking it.

I choose B because it looks attractive and appetizing, while showing what the product be used for. While A is also works its not as attractive as B because is purely just a powder and show's no demonstration what you can make with it.

I think this label works better for green tea powder customers. This design makes the product very attractive for everyone. I liked it very much.

I think B looks better as the drink rather than a pile of whatever that is in A.

I like seeing the end result of what the powder looks like when it is in a tea form

Gives a appealing visual description of what the product is and what it will look like in a product a consumer might consume.

I like seeing it in liquid form more.

It is an actual drink, which still looks gross but looks more appealing than the powder form

I prefer the ad that shows the powder already made into a drink.

B just looks more appetizing, certainly more appetizing than a pile of green powder.

Seeing the finished product is more appealing than seeing the powder.

I like to see the finished product of what I'm going to consume. The tea itself isn't very appealing.

I chose B as I think it looks better, seeing in a picture that it can be made into a cold, iced tea, rather than just seeing a plate of powder.