Product image split test

 50 Respondents General Population 

The following product image split test was conducted online using PickFu.

PickFu collected 50 responses from the general population in 26 minutes.

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Ecommerce
Poll results

Which logo do you prefer? background or no background?

Audience:50 U.S.-based respondents
Option image
Option A30 votes
Option image
Option B20 votes
30 Responses to Option A
2

I think that the background makes the product a bit more interesting and I like the overall feel of the design much better then option B.

3

I like A better, I think that the darker green is better and more appealing

4

I prefer option "A". The background looks unique and eye catching.

5

background does look a little more professional

9

i like this product with the background used because it makes it more natural and pleasant to me

12

The background is a nice touch

13

I think the background adds a little depth not only to the brand, but it visually; the green looks richer with the dark undertones of the forest. The plain green is fine, but does not stand out as much.

15

The shadow of the trees gives the design extra appeal to it. It looks nicer that way.

18

this option looks slightly better

19

The darker green makes it seem more bold.

20

The one with the background looks more sophisticated.

21

I like the logo in option A more because it looks more cool and chill to me. Very memorable. Option B feels pretty plain and lacking honestly.

22

Choice A is my pick because I think that it looks better with the background. It adds a nice sense to it and works well with the color of the bottle.

23

I love trees and they look nice.

24

I thought having the tree background added something more to design.

28

The background adds some depth and complexity to the packaging.

29

i like the dark shade of green.

30

Option A makes me think that the product is more natural and healthy for me.

31

the background adds a nice depth/character

33

I like the subtle trees, doesn't distract and is a nice color combo

34

The background is a very nice touch. The bottle looks more pleasing and the little detail speaks about the product and the brand.

36

I think that option A is more interesting and visually appealing.

37

I like seeing the silhouette of the trees on the packaging. It looks more inviting in my opinion.

41

I like the color gradient that A has because of the background image more than the one-note color in B, I think it looks nicer.

42

Definitely like the logo with the background better. It has a better variety of colors.

43

Definitely the one with the background. I especially like the dark trees which gives off a foresty vibe.

44

The background makes it look both more premium and more natural

47

The wooded background adds a nice layer of contrast to the bottle.

48

The trees make me think the product is more naturally sourced, safe, and environmentally friendly.

50

Option A looks good and eye catching then option B

20 Responses to Option B
1

I like it without the background, seems brighter and more inviting.

6

I think it looks more clean and nicer without the background.

7

I picked B as my top choice as the colors are every bold to understand.

8

I prefer the logo with no background. The logo with the background is a bit distracting.

10

No background. Text is inviting to read and is not hard on my eyes.

11

I feel the description is much easier to read without the background

14

I like the more clean, basic design of Option B.

16

This option felt a little more light and refreshing since the background splash felt a bit dark and depressing.

17

I prefer Option B because it is brighter and cheerier and easier to read.

25

I think that no background works out better. This seems to be a better look that's more succinct and easy to see. I'd just not use the background. Think it's unnecessary and makes it look too busy.

26

No backgrounds seems the most natural for this use case

27

I like Option B because the overall design is cleaner and bolder.

32

The lighter color is more attractive and appealing.

35

I choose the no logo. When I see this background (which I do like by the way), it reminds of of the Pacific NW and pine scent which I don't feel fits this product. If a background is used, I'd pick something else.

38

I preferred the choice with no background because it looks sleeker

39

Option B has a cleaner, clearer look that makes the most sense to me. I like how the bottle has such an uncluttered look. This is the most appealing to me because the bottle is easy to read and more attractive looking

40

I chose B, the no background because it doesn't take away from the information on the bottle.

45

B looks better with no background. A looks a little sloppy.

46

I prefer the no background. The no background makes it much easier for me to read the wording on the product.

49

I prefer the image on choice B without the background. It makes the whole image look cleaner.

Demographics
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