This week on Which One Won?, we’ll look at how to stage product photos and how adding color can provoke a strong response from an audience. An Amazon seller created a PickFu poll to split test two images of a scratch-off map set with 50 Amazon Prime members. In Option A, the map is black […]
Thanks to Rodney Laws of Ecommerce Platforms for this guest post on choosing the best fonts for your brand. Typography is so easily overlooked, yet it subtly affects everything around it. The best fonts and typography choices ripple out, significantly affecting how consumers view your brand. What message is conveyed? Does the brand stay in […]
When online shoppers land on your product page, they decide within seconds whether to browse or close the tab. How can you make sure they don’t slip away? Aside from having a quality product, you need to focus on e-commerce optimization. E-commerce optimization is the process by which you critically examine all aspects of your […]
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