Sometimes you don't need comparisons – you just need to know what your audience thinks about a single concept or design. Open-Ended polls collect rich qualitative feedback through in-depth written responses. Get detailed explanations in your target audience's own words that help you understand their true feelings, motivations, and reactions to your ideas or products – before you invest more time and money.
Get detailed feedback that goes beyond yes or no. Understand the "why" behind your audience's reactions.
Zero in on a single idea, design, or product without distractions. Get clear validation before you commit more resources.
Get rich, detailed explanations that numbers can't capture. Most polls complete the same day, so you can make decisions fast.
Get demographic breakdowns and AI-powered reports to help you analyze feedback, find patterns, and make smarter decisions.
Inspiration is nice, but real-world feedback is more practical, especially if you want to sell books.


Launch your poll in minutes with pre-built templates for concept validation, market research, and detailed feedback collection.
There's no "winner" in an Open-Ended poll. Instead, respondents submit free-form written answers to your question. You can test anything in an Open-Ended poll — a photo, logo, text, video, infographic — or simply ask a question. You have the option to request a Star Rating with an Open-Ended poll; respondents rate your asset on a 1-5 star scale in addition to giving written feedback.
You'll start to get results within minutes. Polls usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
Your poll is priced per response, starting at $1 per response. The final cost depends on your poll format, audience size and targeting, and the number of options you test. Learn more on our Pricing page
You can upload images, GIFs, URLs, audio files, and videos to your poll. Read our image testing guide for a full list of image file types and extensions. Our video testing guide has a list of video and audio file formats.
We hold our respondent panel and ourselves to the highest standards and constantly work on the back end to maintain them. Between human quality checkers, machine learning, and our built-in feedback system, we can ensure that you get the most reliable feedback. Learn more about our panel and our quality promise here.
By the time you finish reading this, your Open-Ended poll could already be collecting written feedback. Stop guessing what your audience thinks – ask them directly.