This name is much easier to say and sounds more fluent.

The words flow together much better and seem to go with the ingredients.

I think I prefer Matcha Latte Clusterbucks. The name is not only easier to say and more memorable, but I think it is very catchy and it signifies a trustworthy product.

The title sounds more trendy, which will draw in the kind of demographic I judge is being targeted.

I like option A the best because I think that people will be able to associate the Matcha Latte taste better that the Matcha Cookie shown in option B.

I think the matcha latte gives it a smoother sounding name as it is the name of a smooth beverage. I think more people drink coffee than eat cookies so they will know the flavor.

I like lattes better than cookies.

Option A: "Latte" is more elegant and may appeal to more people than the generic "cookie" would.

I chose A because Latte Clusterbucks is more eye catching and original.

Matcha Latte sounds fancy.

I think the type of person who would be interested in this type of product is open to new flavors and experimentation, so I would go with the less conventional Option A.

I prefer the name in option A because it sounds more memorable and intriguing. Option B sounds decent but doesn't really intrigue me as much!

Sounds healthier and with less sugar.

I would not use cookie if you want to emphasize the protein/fiber, as a more healthy option I think latte is better

I prefer a coffee type flavor, it sounds more delicious

Everyone knows what matcha lattes are so I think its the better name here.

I think Matcha Latta would sound better since more people may recognize what a matcha latte is.

Option A is a lot more fun to say and definitely more memorable, so I would choose option A.

A captures the sweet vanilla-y flavor of the clusters. I like how the name sounds.

I prefer this option. I liked the latte reference.

it is catchy and sounds good

Compared to Option B, Option A reads better, it is easier to say, it has a musical & rhythmic quality, and, in my mind, is classier. Thumbs up!

In fact, the name Clusterbucks is a nod to the brand's Aussie inspiration.

Matcha and Latte are two words that go together more often, so it sounds more natural to me than matcha cookie.

I think matcha latte goes best with the brand name- it keeps the same theme and is easy to remember and catchy.

Latte sounds more upscale to me than cookie.

I personally like Matcha aroma therefore I selected the option A

I liked choice A since the addition of the word latte sounds more appealing and high end. Choice B sounds more plain and not as enticing.

All of this fits together good and sounds nice when you say it out loud. The name is also memorable.

When I think of matcha, I think of latte, so I feel choice A looks more fun.

I think this one is where unique and also I love lattes

This name is catchy while also seeming elegant and upscale.

"Matcha Latte Clusterbucks" sounds pretty tasty. Between the two, it's the one I'd want to try. So option A is my pick.

Option A is selected because the name is very genuine attractive and very suitable .

LATTE sounds both more upscale and apropos for the description of he treat than does COOKIE.

The cookie granola bar is very easy to spot as it will have chocolate chips mixed in. The flavor may have a cookie taste, yet it will disappoint people, and they will not become repeat customers. The other option is the better one as a person eats it, the flavors and the aroma in their mouths will give it that latte feeling and taste.

I think Matcha Latte Clusterbucks is the better name for this granola product. It reminds people of matcha latte the drink, which is very popular. So as long as the flavor profile is there, it will be attractive of a name and product.

I think the flavor name in A seems more coherent and logical.

Love the name (but I am a fan of latte) and think it comes off as fun and "not high end but certainly a few steps above a standard snack

I chose A because matcha lattes are an existing product that many people are familiar with and so it might be easier to remember.

option a sounds more flavorful than option b. Though latte reminds me of coffee and not a snack.

I like the way that when you say matcha latte it kind of flows naturally from your mouth. I think that this is the more memorable name.

I like latte in the name vs cookie. Though both don't really feel like the appropriate choice. I would stick with just vanilla.

I prefer the name and flavor "Matcha Latte Clusterbucks" more than "Matcha Cookie Clusterbucks".

Matcha Latte sounds like it has a more sophisticated flavor unlike Cookie which just sounds like a flat, sweet flavor. It's also a really nice rhythm to it. Matcha Latte just rolls off the tongue in a pleasing way; it has a ring to it.

A sounds delicious. Granola with a coffee flavor is the impression I get and it sounds yummy.

I like A, based on the description the taste sounds more like a latte taste rather then a cookie taste.

This just sounds more delicious and makes me want to try it more

I choose to option A, It was good to say the wordings which are product or brand name. The option B had the word cookies but it was an normal and ordinary name, when we pronouncing the Matcha Latte clusterbucks will be an different kind of name and unique style name.

A because it sounds slightly more adult and less like a child's snack. Cookies are for kids. Adults ought to know better.

My choice is option A because of the brand name is very much match with the title of the snack so i choose this as my choice

I like the roll of "matcha latte" off the tongue. They sound delicious!

Option A seems more smooth and more memorable, whereas option B is more alliterative. Option B doesn't have the same impact to me, though, so I am much more inclined to go with option A.

I think that this name sounds better. This flavoring catches my eye much more and I think I’d be more inclined to try this food first.

I like the matcha latte name because it sounds healthier and like it would give me more energy.

Matcha Latte sounds very artisan and fancy

Latte seems like a more unique flavor for granola than cookie would be.

A sounds more adult, healthier.

Makes me sense I am going to bite into a cookie that taste like a Latte so i know the expectation going into eating this

I think this option fits the slightly sweet descriptor compared to the other option.

I love coffee and A sounds more coffee shop like and trendy. B sounds too sweet.

I chose A because I like lattes. I think I'll get energy from eating that one.

people associate the word latte's a lot more. this is why i went with choice A

I think the matcha latte has a nice ring to it and sounds very tasty

I prefer this name it makes me think the product will be rich and energizing.

I would try matcha latte as it sounds like the flavors would taste better together

I think that this is more closer to a good name as it does not mention cookie. Which to me makes it something not a granola.

I prefer option A because I like Matcha Latte a lot and this seems most enticing to me out of given 2 choices.

I'm obsessed with matcha lattes, so this by a mile.

I love anything with cookies!

Matcha latte is a popular, recognizable flavor. Matcha cookie sounds a bit more suspicious.

It's hard to tell from the name what exactly this product is meant to taste like.. If coffee/latte-ish, then it needs to be in the name for sure.. Option B is kind of empty in what it's describing if a latte taste in involved..

I think matcha latte has a better ring to it

I like Lattes and coffee so this one sounds better to me.

I think a is better because "matcha latte" seems more descriptive to me and it better describes the product.

Since it is positioned as a healthy product I would matcha flavor over the unhealthy connotation associated with a cookie.

I don't know how much the name "latte" really fits into the flavor of the granola, but the name in choice A really has a good ring to it and is quite memorable, more so than the name in choice B.

I think this name fits what is described better to me than the other option as i would think of a cookie flavor being a bit different than this.

I like thinking about Matcha Latte's immediately. So something of that flavor would be more enticing.

I chose option A because I like anything with the word latte in it

A is a more mysterious and modern name , wanting one to find out just what it is.

I'd much prefer the Matcha Latte flavor over the cookie flavor, I'm a coffee person, Cookie sounds like it would be to sweet. Clusterbucks is to kitchy for me though unless it's going to be sold by Starbucks.

I love matcha lattes, however even though I am gluten free and I will not be buying anything with the name clusterbuck. Really should rethink that.

Cookie makes it sound not as healthy.

I like latte because i think it would have more coffee flavor in it

Latte sounds like coffee to me. I don't really like the name though. Doesn't say granola to me.

cookie is more similar to granola than latte so B is better

this one really rolls off the tongue, i think this is much better than the other one

I think that B is more catchy when you say it out loud. It sounds cute and it will be easy to remember.

I think Matcha Cookie just makes more sense. It describes the product better.

I would say that Choice B is a more enticing name for this kind of thing. "Cookie" makes me think of snacks a lot more than "latte" does, which I only really associate with breakfast, when the intent for this is that you could snack on it through the whole day. Secondly, I prefer B since I don't like coffee or latte much to begin with, so having it called that would put me off.

Option B relates more to the crunchy texture of granola compared to Option A.

Matcha cookie is better because it tells you the product is a cookie and I think that makes it more appealing. Matcha Latte Clusterbucks is confusing because I really have no idea what the product is from that name.

I strongly prefer the option B name because I love the alliteration used in the cookie cluster bucks name and I like cookies more than lattes.

Cookie sounds more tasty, more edible, more scrumptious, so it brings a better image to mind

Matcha Cookie Clusterbucks has a better name because I imagine eating a really good cookie but have the benefits of eating a snack-able granola. Option A just makes me think of some kind of weird drink.

Matcha cookie seems to go better then matcha latte. Also, I don't really like lattes. But I've had matcha cookies before and they're delicious - even better if they're as healthy as described above.

I love cookies and prefer sweets generally to lattes.

I chose B because it has more of a fun name to it, and I feel that people are more likely to be intrigued by the cookie part that makes it sound more of a snack.

I went back and forth but settled on B because if the snack is supposed to be crunchy and slightly sweet, a cookie brings that more to mind than a latte. I will say though that, for me, cookie also makes it sounds more unhealthy. Not that a latte is better but cookies bring up a mental image of a sugar dessert that isn't good for me more than the term latte does.

I chose B, because "cookie" gives me more of an impression of a dessert-like treat, which fits well with it being a sweet snack.

I would choose cookie over latte any day.

cookie will always take the led when choosing snack-able granola snack-able

i think the name in option b is more enticing because cookies are always a good snack

Cookies always make me salivate. They are more enticing to me overall. It gives a better impression to the consumer. It just sounds more delicious.

sounds more tasty to me

The wprd Cookie is appeaking to me. I like this one!!!

Because they are crunchy with vanilla that make very sweet and someone will wants to take more of it and it also protein which it healthy in our bodies.

Everyone loves cookies. Latte in option A is too associated with coffee and not granola.

Option B is the best option because it is a well designed caption that is easy to comprehend

I prefer Option B over Option A. Option B has a good ring to the name in my opinion.

B's name is easier to understand and flows a lot better.

B looks caffeine free and more tasty

'Matcha Latte Clusterbucks' would easily be confused for a caffeinated beverage as it gives no indication of it being a snack-able granola. 'Matcha Cookie Clusterbucks' is a much better choice because it at least gives a clear indication of what consumable product this is.

I don't love matcha, reminds me of the hallucinogenre "macha root" from arrested development. It also sounds weird. I like cookie better than latte. Latte will turn away any non coffee drinker.

A cookie style flavor sounds wonderful for a granola type snack! Option B would be the best and prefered in my opinion, I feel that option A's coffee flavor may get overwhelming and boring over time, so option B would be the best.

I like option B better because the word cookie stands out more and is more memorable in a name.

Cookie sounds more sustaining than latte.

I felt this name goes better with a granola snack. Granola snacks are sometimes a bit more cookie textured. The latte just makes me think of coffee, which isn't typically paired with granola.

I like cookie in the name. I would never buy a product with the word latte in it because I do not like coffee.

It sounds more enticing to me, as a cookie is more appealing to me. I feel much more interested in a cookie. I find the name sounds very interesting.

I like Option B because I find the phrase cookie more enticing. It's easily recognizable.

I think if you do not actually have coffee flavor, the latte name will make people feel angry and let down.

I went with this one only because you’re describing more of a cookie flavor and less of a coffee flavor. If you have one that has a coffee flavor than the other one is more appropriate.

I would say option B. The inclusion of the word cookie makes the treat sound more tasty.

I like going with the cookie name instead of the drink name.

I am not really crazy about either one of these.

My overall choice of design and style

I love anything matcha flavored, and cookies flavored that way sound very tasty and appealing for sure!

Option B's name appeals to me more because of the alliteration of it. Cookie also sounds like more of a treat than Latte and the fact that that the snack is crunchy makes cookie feel more appropriate as the name than latte.

I think the cookie makes it sound really tasty and like a dessert while still being healthy.

I prefer option b. The name of this granola brand was much easier to say, and understand what I'm getting.

I did not see an indication in the description that latte is in it, so I chose cookie.

I prefer the reference to a Cookie (Option B) since the description notes that it is crunchy. While a Latte (Option A) is also sweet, it lacks the crunch. When I think of granola, I think of something crunchy that I can add to my yogurt for texture. The granola crunch is my favorite part, so I think the name should explicitly draw on that property. Cookie (Option B) does that much better than Latte (Option A).

I think this description rolls off the tongue better.

Both sound appealing, but ultimately "cookie" is a better fit for granola.

I think this name would be best. I like this much more.

If it was coffee flavored I would choose option A, but since the description sounds more like a cookie thats why I made that choice.

If its sweet i would go with the cookie reference, option B

not a fan of either due to the cluster bit (too much like clusterfu***), but Latte makes it sound like a drink, not food

A cookies more identifiable. Everybody wants a cookie

I find the cookie in the name more appetizing.

when I read latte, I though coffee. I am not looking for coffee in my granola clusters.

Having cookie in the name entices me more than latte because it makes me think it will be sweet, not bitter.

Cookie sounds more appetizing and tasty in my opinion

I think cookie sounds more appealing and delicious than Latte, especially if the connotation is a sweet treat. Even though Clusterbucks is already the decided name, I think it is worth mentioning that this name is awful and highly resembles the English slang "Cluster F*ck."

I like this name more it stands out better and seems like a good name for a snack

I prefer Option B since it's clearer to me that it's a granola cookie or snack. With Option A, it sounds more like it's actually a latte.

I prefer to have cookies in the name, because I am not a latte or any type of hot drink consumer.

I think the word "cookie" would do it for most people.

B sounds like it be more tasty.

i like option B the best. I really like matcha flavor the best. i think it would by tasty

I don't like the taste of coffee so the latte is a turnoff

I like option A. I think anything with the word cookie in it will be attractive to most people.

"Cookie Clusterbucks" rolls off the tongue better and is also easier to remember

B makes more sense and let’s me know what exactly I would be getting by name alone.

I like Cookie it sounds like something I would try. I hate Lattes so I would not try it at all with A.

This first choice rolls off my tongue a little easier and conveys the sweetness of the product

Option B is more descriptive of what the product actually is. Option A makes it sound like its a drink.

It has more of a flow the latte in the other one doesn't sound like it just rolls off your tongue

I chose B as my choice because I, personally, would be drawn to a cookie over a latte just because I don't drink them.

I chose the cookie option as it sounds more appealing and would be like by more people vs a latte

I think a cookie definitely sounds more appealing. Who doesn’t love a cookie? A lot of people don’t like lattes

A cookie flavor makes more sense to me for a solid snack, as opposed to a drink.

COOKIE SOUNDS MORE APPETIZING SO I WOULD CHOOSE OPTION B FIRST

I think cookie makes it sound more appealing, especially since it is snacky, crunchy granola. I also want to say that clusterbucks makes me think of starbucks, especially with the use of matcha and latte. I don't know if you are intentionally going for that association.

describing it as a cookie makes it more appealing as an easy and delicious go to snach

cookie makes it sound sweeter and yummier

I think that option B is more accurate based on the product description. I think the name Clusterbucks is perfect overall but Matcha Cookie sounds like a good crunchy snack. Although I personally like the taste of Lattes better, it doesn't give me the impression of a sweet crunchy treat like Matcha Cookie Clusterbucks does. However, since "cookie" gives the connotation of a treat, it would be wise to push the health of the product.

I picked B as my top choice as the name tells me it's about cookies.

I think Matcha Cookie Clusterbucks is a more appealing name to me, but I think the name Matcha Latte Clusterbucks actually fits the product description better, though.

Option B is most appealing to me. It just goes well with what the product is and Catches my attention

I choose B because it has the word cookie. Cookies are appealing and tasty. I would enjoy a granola with cookie flavors.

Matcha cookies sound more like a snack or a treat than the clusterbucks do for sure

I voted for Option B because having 'cookie' in the name gives me much more context about what it is. Since "Clusterbucks" is a new term, pairing it with Matcha Latte sounds more like a drink to me.

The inclusion of the word cookie is always very appealing to me personally. This would be my choice.

cookie makes the product sound sweeter and more enticing. Also, latte makes me think of coffee, which I don't think this is.

I prefer option B because I think that it is a more interesting, appealing, and appetizing name for this type of product. I also think that the name flows better and is more memorable.

Cookie is much better than latte, I would want to be avoiding milk if I could.

If it says latte and doesnt taste like coffee I'd be upset

I would think B the word "cookie" would be more related to what the product is rather than "latte". The desription sounds like it could be a cookie to me, only granola.

I love cookies, so I prefer option B. A is OK, but cookies every time.

This name is more appealing, seeing the word "cookie" in the name makes me think about sweets, and that is always comforting. Option A sounds nice, but is less enticing than my first choice.

I'd say go with the name cookie here - if you bought this it would appeal to all ages (who doesn't like cookies?) but with a latte I think that only appeals toward your adult customers. Simple name change here may make a big impact in terms of your target audience and opening up this line towards a younger demographic captures a huge area of the market.

I think Option B fits more because Cookie reminds me of crunchy and sweet flavor!

For both sweet and crunchy I think more of a cookie than coffee, so I like choice B.

i think that people would like the sound of cookie better then latte cause if its latte then people may think it has a coffee taste and someone woh doesnt like coffee may not want to try it.

I went with choice B simply because Cookie resembles a snack, and Latte resembles a drink, which to me doesn't fit well with granola.

Option "B" sounds more fun and enjoyable. Option "A" sounds like a drink.

Easier to say this option. the other one is a tongue twister for me.

The word "latte" is commonly associated with coffee and it could be misleading. The word "cookie" in B is somewhat misleading too, but it indicates that the product is a snack-able product.

Flavor-wise, I have to go with "Cookie" over "Latte" (Option B over Option A) because it sounds more appetizing to me. Also, I'm not a fan of standard drink flavors like "latte" being used as food flavors. The same as I don't like to drink "cookie" flavors.

For granola, I'd prefer cookie because I don't know if I wanted a "latte" flavored granola.

I chose option B because it has the word cookie in it.Cookies are good!

I relate more easily to the idea of crunchy 'cookies' when it comes to granola. Also, it seems to roll off the tongue more easily when spoken.

B sounds tasty, sweet, unique and delicious!

I do not like the term "latte" which I associate with coffee and I dislike coffee and coffee flavors so "latte" in the name is an immediate turnoff. "Cookie" has great appeal it's "cookie" which you associate with something sweet and delicious.

option B sounds more like a snack while option A sounds more like a coffee/drink. the word "latte" does not make me think it is a snack

Both sound fine. But I do like option B more, with the inclusion of "cookie". I love cookies, so B is more enticing.

I would be expecting a coffee flavor if it was called matcha latte. It wasn't mentioned in the description so I picked the other. Neither of the names really matches the description.