Physical product test marketing poll

 50 Respondents  Amazon Prime members  Somewhat frequent exercisers (1-3 times per week)  Frequent exercisers (4+ times per week) 

The following physical product test marketing poll was conducted online using PickFu.

PickFu collected 50 responses from a targeted (Amazon Prime membership: Yes, Exercise frequency: 1-3 times/week, 4+ times/week) audience in 56 minutes.

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Ecommerce
Poll results

Based on the design of this motivational water bottle, which product would you rather buy?

Audience:50 U.S.-based respondents Frequent exercisers (4+ times per week) Somewhat frequent exercisers (1-3 times per week) Amazon Prime members
Option image
Option A3 respondents
Option image
Option B6 respondents
Option image
Option C23 respondents
Option image
Option D18 respondents

There was no majority winner of this Ranked poll after 3 rounds of vote counting. However, Option D and Option C had the most votes (25).

See how these votes were counted.

3 Responses to Option A
12
ADCB

The red and black options for this type of bottle are clean and aesthetically pleasing

40
ADCB

I went with the one that fits my personality the best according to the color of it. I prefer this color over the other ones.

49
ADBC

Options A and D are the only masculine options.

6 Responses to Option B
3
BACD

I like the handles in B on the side, followed by the indented style handle in A. C is okay, but D looks like it would be hard to hold being so wide.

4
BADC

I like that B has a bright display and one that is highly motivating.

8
BDCA

This color stands out the most and also makes the quotes the most readable so i think this is easily the best option presented here for a bottle of this type.

17
BDAC

I feel the order of the phrases on the bottles I picked were the ones that most made me want to get to the next level and made me feel like there was less left to go and that I could achieve it.

20
BCAD

D had a depressing black color that was not motivating at all. I love the hot, fresh, feminine pink for B as that felt bold and confident. I liked that C featured tropical colors. A felt a little tacky with the bright red.

24
BADC

I selected my favorite motivational water bottles based on my personal preference.

23 Responses to Option C
6
CABD

C has a nice gradient color to it. A and B are also nice and bright

7
CBAD

I would buy C. I absolutely love this color and I like that the bottle is skinnier in the middle. This makes it easier to hold on to when I'm on the go. I would click on that one.

10
CBAD

Option C is colorful and it looks like it would fit in most cup holders, especially the super tight car cup holders.

11
CABD

I like the color coding of the bottle to show progress of drinking water

14
CBDA

I really like the design and encouragement on Option C best. I also really like all of the color options especially the ombré ones.

15
CBAD

I love the colors best. Cute design.

16
CABD

I would buy C. I don't like the ones with the times on them because I don't keep a normal schedule with those times all the time.

19
CDBA

I really like the colors on this bottle. It gives the most healthy look possible

23
CADB

I like the shape and color options of C, I would be comfortable carrying it around to use and as a conversation starter. Option A because of the no excuses and a little bit more near the bottom is a good motivator in that position of wordings. Between D and B, I like the wording better with D starting with good morning.

25
CDBA

I LIKE OPTION C because the writing really speaks to me i think with this bottle i can finish my daily goal of water intake

26
CADB

C has the most ergonomic design in my opinion and I also like that subtle color fade from the top to the bottom.

28
CBDA

I like C the best because I like the design and shape of the bottle and the sayings best. I like B somewhat too because it has a handle. The last two I don't really care for. They're too fat and not tall like C.

30
CDBA

This water bottle is indeed motivational and FUN, and I think it would be best re: the former if one got the bottle in two colors, so you could see your progress move into the other color.

31
CBDA

I like the ombre pattern, the quotes, and the colors most in Option C.

32
CDAB

I like C and D because I think the wording is more motivating and also I like the "You did it" at the end that makes you feel accomplished. I put C over D because I like that it shows the other colors of the water bottles. I put A next because I think the motivation can be a little bit better and I think the words in C and D just do it better. I put B last because it doesn't have the finish at the bottom. I like that the others make you feel proud that you did it, this seems to stop as you finish.

34
CBDA

Option C is the best choice. This is great and love the different shape. More unique and this makes it fun. Love the blue and pink gradient too.

35
CBDA

I,picked c because I like the multi color bottle. The blue and purple blended is stylish

39
CDAB

I like C and D because they say you did it at the bottom, which is very encouraging. I like choice A because it says well done at the bottom, not crazy about the color, but I Like the message. Choice B says you got this, which isn't all that great of encouragement.

42
CADB

The tone of this one is more positive

43
CDBA

I dislike red as a color for a water bottle because it is a color I associate with toxicity. The bright pink color of B also looks like something toxic. D is plain black but that is better than the red or pink, though not ideal. I like C because I like the shades of blue and purple. Blue is a color I associate with water.

44
CBDA

I'm a girl so I naturally like the more feminine colors. I also like that my top 2 favorites bottles have a handle/grip line on them.

47
CBDA

I think the multiple colors options in C will do the best. I also think people would prefer larger images so they can read the text before buying.

48
CBAD

I think C looks like it would be the most comfortable bottle to use and I like the different color options.

18 Responses to Option D
1
DCAB

The dark brown not only looks best but is easiest to read the fonts on The purple-ish and red are OK, but the pink is gaudy and tacky.

2
DCAB

It is very appealing and credible.

5
DCBA

The black one looks the best so I would definately say Option D.

9
DCAB

I like option "D". This design looks appealing and eye catching.

13
DCAB

I like the size - it was wider than the rest - I also liked the color and the sentiments. I probably would never get the pink one.

18
DACB

I prefer the clear black and red bottles as they are 2 of the colors that I like and are more masculine.

21
DCAB

I like the color, design, and text of option D the best.

22
DCBA

I like choice D the most not only because of the color and the design, but I also like the messaging on the bottle and I found it to be the most motivational. If I were to read this everyday, it would give me more motivation than the other options.

27
DCAB

D. I like the black color more, it has a more serious and sturdy look to it. I don't like water bottles to stand out that much.

29
DACB

i like option d and a becuse there just basic colors.

33
DABC

I prefer the single colors like D and A over the tie dye. The multi color just isn't my style.

36
DACB

I would prefer the dark color personally. This would allow me to put in different types of drinks without having to feel weird about it.

37
DACB

I think the black with white writing is the best combination.

38
DCAB

I chose by designs that most catch my attention.

41
DACB

Option D is easy to read and looks the sleekest in design

45
DACB

I like D the most because I like dark tones, the white letters stand out. It has a serious tone for work or just about any occasion. A is my second favorite because I like the combination of red with the black lid. C is also an interesting option I like how the colors are combined, but the colors are too light for my taste.

46
DACB

I like option D the best. I usually always pick black, it goes with everything. It would match most of my other things.

50
DACB

As a male I'm into the darker color best, so I like black and then the red color the best.

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