I liked that A and B showed off the models' healthy abs and those models looked the most happy and confident.

The A person looks super happy, healthy and bright.

I like choice B because it embodies the idea of fitness

I relate the woman in Option B more with such a product. I like her smile, outfit, and how she's standing next to the plate of food as opposed to it being in front of her, as in Option D.

The woman is standing next to a healthy meal and standing outdoors which feels like she is a much more active and healthy person.

I ranked in the order that I could most easily associate the models with the concept.

Option B image person looks the most happy, healthy and satisfied to me, hence would be the best choice to me among the above and it resonates the best.

Option B is my top choice as the picture shows a healthy food and the midriff looks healthy , option C shows healthy food and model seem healthy so its my second choice. Option A is third choice as there is no healthy food but the models midriff looks healthy . option D is last choice as the model full image is not shown, she dressed trashy

For gut health/detox kinda products someone who has the thin frame or thin stomach or super petite seems like a good option

The smiles have a major influence on the decisions. How the smiles are perceived are definitely different. The background, pose, and the smile of the person in B is beautiful.

A healthy and fine stomach shows the gut is healthy so option A and B are my top choices, especially option B which shows healthy food too. Option c and d are my last choices as the model does not expose her belly

When I see their tummy's I immediately think of gut health, I was not even paying attention to the food they have in the pictures. B and a grabbed my attention more

I like B because the photo seems to make her look very proactive in her health both in terms of what she consumes and her physical activity.

B - Great divots in her abs, screams a 'in shape' person. / C - Obviously very fit and healthy, girl next door. / A - She looks great, just looks overly posed to be relatable to the average middle aged person. / D - The pose and the clothing aren't showcasing her best look. She looks overly bloated here.

Option C seems better option to me. I liked this person more. This image perfectly fits for gut health cleanse product. I liked it more. This model shows the product perfectly.

I find the model who has on the least clothing to be a major turn off. Why do we want to see that?

I like the girl in choice C because it shows her eating food and she looks the most "real"

Option C is the most visually appealing and grabs your attention more right off the bat. I think the image is more relatable and doesn't make the product or goal seem unattainable. The woman shown doesn't have such a crazy looking body that it you can't envision yourself in the ad. I also like seeing food in there as it makes it feel more realistic and like something useful. It has a more professional look as well, which gives you a higher first impression of the product overall. Option C would appeal to more people and would make them more likely to check deeper into what it has to offer.

I like the way the food is pictured in my top choices and prefer the background on my top choice.

i prefer the looks of C and B that look fit and casual but still sexy and also athletic and comfortable

This option to me seems the most realistic. The model is covered and looks like an everyday person trying to live a healthier life. The others are fitness models that probably do not need the product

C looks like a influencer chef and not someone that would care about gut health. D is the only photo where the female looks relatable to me (as another female)

Option D is relatable. B is attractive and shows abdomen, which seems relevant. A is too thin and too sunny. C has messy hair.

Image D is the only one that looked healthy and not too photo-shopped. The other ones (especially A) look unhealthy.

I don't understand why gut health has to show so much skin. D is more covered up and actually has food more central in the photo.

I prefer this image because the person in the image looks like she is eating something healthy and she is mindful of being healthy and she looks like she would be mindful about parasites and detox products.

D first because I like that the model has a plate of healthy food in front of her which makes her the most appealingC second because the model is similar to option an. I like her natural pose and the plate of healthy foodA third because I like the models’s smile. Her smile can most definitely help promote gut healthB last because the model is a bit too skinny so I don’t think she’s a right fit to promote but health

when I think of gut health I associate it with food so I like the ones where she's with food

We can see some healthy meal on image D and that's why in associates with gut and health and detox. C is also not bad but B and A are not showing food well so they are kinda not matching.

I ranked these based on the photos that highlighted food the most, since I associate that with gut health.

I went with Option D because it shows her eating a healthy meal and those foods are what is needed to good gut health. The pictures showing her abs while impressive doesn't mean she has good gut health.

I prefer the photo where the model is mostly covered by clothing and also the big salad in front of her is appealing considering a detox product.

D first because the model is fully clothed and enjoying food, indicating that the product could have something to do with digestion. C second, because again, the model is clothed and near food.B third, not a fan of the exposed mid section/oddly tucked up shirt, but at least there's food in the picture.A fourth because it doesn't really give any indication what the product could be used for. It's just a woman in what looks like workout clothes.

I like the inclusion of the food and it is most obvious in option D. I also like the outfits in options D and C.

Option A is my last pick because I think the woman being pictured with food is important to drive home the impact of the product on gut health, so the fact that there's no food detracts from the photo. Option D is my first pick because her outfit and the setting make her look like a normal, average person that could benefit from the product. Option C and Option B were the middle picks because this woman in the workout outfit looks like an athlete or a health/sports minded individual. I wouldn't think she would need something for gut health. I typically would associate it with someone that is more average and less health-minded.

I chose D because she did not look as skinny and emaciated as the other three pictures.

I am one that likes to cover myself so D would be my first pick. C is okay but it's still showing parts I don't like to show. The other two I just don't like.

I'm always going to identify more with a girl that is near food, because I love to eat. D actually looks like the most realistic or natural photo, so I choose it.

I personally prefer the first 3 as it shows some food which makes sense for this type of product as it relates to food and body. From there, I like D and C the most as I love that window view with D being the best because it feels like the food is being served towards me

I like D better because she seems a "normal" size and not a size 2 like A and B look to be.

I prefer the ones that show food, preferably more prominently/in front of the person.

I honestly don't know if any of these images scream gut health/detox to me but choices D and C I see food that maybe I would pick these to think these might be gut healthy food.