Choice A is more concise and straight forward as a headline

I like how it looks and whats in it

A is less cluttered.

A is better i think because the phrase used for the headline in B is kind of superfluous

All in one dog grooming kit is something that people would want for a first time buyer

I like A as it gets right to the point letting me know this is an all in one device.

This heading implies that I do not need any other tools or accessories because it includes everything. The other one does not - I would have to spend time trying to figure out if anything is not included.

I think go with the larger heading. I can see from the photo and list of items what is included. Don't need to have that in the text.

This option felt more convenient to use since it emphasized an all in one set.

This is the most informational graphic.

This version tells you just as much about the product while doing it in less words.

All in one makes it seem like it has everything you could ever want.

The heading in B is completely redundant. You don't need to tell them "What's Included." It is implied from the list of things the package includes.

Lets text - especially there is so much other text - seems better in this instance.

I chose A because the "All in One" is a more encompassing description of the item and the purchase. "What's Included" seems like it should be more of an added bit of information. Also, the viewer can see what's included in the photo. That means in the viewer's mind, those things comprise the "all in one."

This messaging is clear and effective.

I like using the "All in One" language, it makes clear that everything I need is included without using too many words.

makes it clear that it is all in one and can do many things

I strongly prefer the option A product heading because the font is much larger and easier to read, and I like how fewer words are used, which makes it much quicker to read than the option B heading.

More direct and to the point.

I think the heading of A is far less wordy, and a lot easier to process, and more what I'd expect the heading to be

A has a better heading because Option B seems an incomplete heading.

I like the thought of the all-in-one, so Option A appeals to me more.

I really love the phrase "all-in-one"; for me those sort of words on products evoke a sense of "everything you need to do this thing is in here"

A just feels too cluttered.

Option A clearly states it is all in one and it does not disappoint. I can see that it contains virtually everything I would need to groom my dog so I don't have to question whether the heading is boastful or not. It actually has everything so I think the more humble, option B, poster is less appealing.

I think option A is better because I don't think "what's included" is necessary.

I think this makes a little more sense, you don't need to expand on the "what's included" part, its kind of implied.

'All in One' is my favorite choice because it says it all. I prefer "A".

I like the approach of All in One. Using What's Included as a headline is very lazy.

What's included is unnecessary in the heading because All-in-one implies that we are about to look at the features that can be found within this one product.

The larger font size is appealing and makes for an effective heading that I can easily understand at a glance.

Definitely all in one. It tells me that this product will do everything. What's included tell me to look at the list and see if I agree with what is listed. That leads to uncertainty, and I wouldn't want to buy a product where I would be uncertain. Definitely Option A.

The "All in One" text at the top of this option is very telling of the product being a kit. I don't think it is necessary to have the text "What's included" at the top because the image shows all parts of the kit and provides details in-text at the bottom left-hand corner.

I much prefer this one and its wording is much nicer than the other.

I like the pronouncement that this is "all in one." I feel like this is all I need.

All-in-one is a much more powerful headline and that's where people see 1st. All-in-one at the top makes me believe I'm about to get an incredible deal.

The heading and subheading of this picture appear a bit less cramped and crowded in this image, which makes the whole thing feel a bit cleaner. Especially since the rest of the image already has a lot to look at on it.

I have a better understanding of what the image is about with B compared to A.

"B" comes right out and says what's included. it's the first thing i saw.

I prefer that I know I am getting all that is pictured.

Option B sounds more clearer and advertises the product that what comes with it than Option A

The way the word 'included' ends up above the included items looks better than how it is in A.

"What's Included" sounds like I'll be getting more

I like that option B makes it very clear that all the items pictured come with the shaver set. Option A is a bit awkwardly worded in my opinion.

This tagline draws my attention to it. It tellsme the whole point of the ad.

I like B as it has more information in the heading, which is where you would be reading and that added content flows well with the rest of the image.

I think the what's included tittle is most straight forward because I know the image and information is going to be all about what I am going to get with this product. Option A is not as clear about this

I think that option B is because it says what's included right at the top and that's helpful.

Clearly states what's included. The directness of the statement is more appealing to me, it's clear.