{"app_id":"fyv2a0qw"}

Ranked

Poll complete
50 people answered in about 1 hour.
50 US-based respondentsChristiansMarried peopleMarch 6, 2023Public
March 6, 2023Public

Q: Below are three different packaging design mockups. The packaging is for a marriage-focused small group study kit and will fold into a box for the kit components, with the righthand side being the front. Which packaging design do you prefer, and why?

Ranked poll

2nd place
A option image
A
12 votes

24%
PickFu winner
B option image
B
28 votes

56%
3rd place
C option image
C
10 votes

20%

AI Summary

Based on the survey results, it is clear that option B was the winning packaging design for a marriage-focused small group study kit. This option received the most first-choice rankings and had a higher overall relative score compared to options A and C. Respondents were drawn to the colorful and eye-catching design of option B, with many noting that it aligned well with the art theme of the product. Additionally, respondents appreciated how easy it was to read the title on this option compared to others. Option A was seen as too simple or bland by some respondents, while option C was criticized for being too busy or difficult to read.

While there were clear differences in preference between options A, B, and C, there were also positive characteristics noted for each design. Respondents appreciated how elegant and straightforward option A was despite its simplicity. Option B stood out due to its use of vibrant colors and artistic design elements that aligned well with the product's theme. Meanwhile, some respondents preferred option C because of its unique color scheme and bold font choice.

Across all three options, there were three key topics that emerged as important factors in determining preference: readability/visibility of title (mentioned by 19 respondents), use of color (mentioned by 18 respondents), and alignment with product theme (mentioned by 16 respondents). These themes suggest that consumers prioritize packaging designs that are easy to read at a glance while still being visually appealing and relevant to the product's purpose.

Based on these poll results, several hypotheses could be further tested in future research studies. For example, one could explore whether certain demographics or personality types are more drawn to certain types of packaging designs (e.g., do introverted individuals prefer simpler designs?). Another hypothesis could examine whether different wording choices or font styles impact readability/visibility scores among participants. Finally, researchers could test whether different color palettes elicit stronger emotional responses from consumers when evaluating packaging designs for similar products.

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Response flags
0
Keywords
19
11
9
7


Options
0
0
0
Gender identity
23
24
3
Racial or ethnic identity
4
5
9
32
Education level
2
6
8
19
15
Relationship status
2
7
1
3
30
3
4
Religious affiliation
47
2
1
Age range
7
21
10
5
7
A
12 responses
A
C
B

I like the way A looks after its folded

A
C
B

I don't like the abstract painting so the less of it, the better.

A
B
C

I liked choice A and the more confident color scheme which is mostly black and more eye catching.

A
C
B

A is a little bland but less chaotic than C which is not a great look for a marriage help book. B is too bland and chaotic.

A
B
C

I really enjoyed the all black background. It made the words stick out much more

A
B
C

I chose option A first because of the simplistic cover design. Option B was less busy than Option C in terms of cover design. Option C was busy on multiple levels with the wallpaper showing through the lettering. It didn't work well for me.

A
B
C

I love the art peeking through the black background best! I think C looks a little too busy or unreadable compared to the other two.

A
B
C

Although I understand that marriage is a big factor here, The black box is most suitable and I think gives the best vibe for a product like this. It gives of a good vibe, the others are too colorful and overstimulating to look at.

A
B
C

I prefer this packaging because it is more simple and not distracting. I feel that the other packages have backgrounds that are distracting and have too much going on with all of the colors. The solid black background of the one I chose makes me focus on the product. The other two packages I did not choose make me feel anxious and nervous because of the overload of visual stimulus with all of the colors. I like that the one I chose keeps the cover simple so that I can focus on what the product is for and not try to process all of the background colors.

A
B
C

Option A is a straight forward approach. It gets to the point. Options B and C are distracting due to the heavy use of flashy colors for the front, as representated by thevright hand side. Other parts of the kit for the small study group seem similar.

A
C
B

Option a is the most elegant and useful

A
C
B

there is something about the all black with the design inside the words "ART" that caught my eye and made me look deep into it

B
28 responses
B
C
A

A looks less like art and more light a fragrance being sold. C seems kind boring where B looks exciting

B
C
A

I would choose choices B and C first because it has nice color combination for me as compared to choice A for me.

B
C
A

The many colors on the package are attractive and give me a positive vibe about the possibilities of the program.

B
C
A

this looks more eye catching and artful which matches with the title of the book. It's fun to look at and makes me interested in the book

B
A
C

I like the white font with the colorful background that can look like a piece of art.

B
C
A

Option B is the easiest to read. Option C is next being more colorful than Option A.

B
C
A

A looked too dark and depressing. B featured more vibrant and bright hues which I liked.

B
C
A

B grabbed my attention more

B
C
A

My preferred option would be B, because it seems to me the most artistic and easy to read.In second place would be option C, because it is artistic but it is a bit difficult for me to read at a single glance.And finally option A, because it is the simplest

B
C
A

I prefer the bold artistic covers because it aligns with the name of the program on the label. I ranked the options on this basis.

B
C
A

this option (B) is very colorful and full of personality. It is truly extraordinary and would stand out to me and be more memorable than the others

B
C
A

I chose B because it was easy to read the title, and the colors related to the title well. I chose C second because, again, the colors related to the topic well, but I didn't care for all the black. I chose A last because it was difficult to read the title, and the use of all the black color was depressing.

B
A
C

I choose B because the design is extremely creative and visually appealing, compared to other options

B
A
C

option B has the most interesting design, if someone ever sent me such a package box, I would be grateful as the design is just unique and beautiful

B
C
A

the word art, which is essential to the title, is not as visible in the other ones

B
C
A

I chose B as my top choice since it seems to be the most colorful front. It is very nicely done with the various colors which are pleasing to the eye.

B
C
A

B and C are tied for first place, in my opinion. I like the very colorful front covers.

B
C
A

i chose option b as the one i would prefer because the lettering is clear with the abstract print as the background

B
C
A

It's an art book - I want to see some eye-catching art on the front of it. Seeing a whole art piece, like in my top choice really fits compared to the others.

B
C
A

I think the art image on the front reinforces the art theme better than the other images.

B
C
A

I like option B the best because I like the graphics that are on the front of the box and the way ART is written makes the name stand out.

B
C
A

I like choice B for being easiest to read while still being artistic

B
C
A

I think the font is the best for art in option B, option c is okay, i have a hard time reading option A

B
C
A

Honestly thy are all hard to read the words... But Opt B and C caught my eye with the splash of colors. Then opt A is boring to me.

B
C
A

I like this option the best as the wording is displayed clearly in the first glance.

B
C
A

I love option b because it looks the best. I love how art is in white letters.

B
C
A

I chose B because I like its colors and text type. It looks good to me.

B
C
A

I like cover B the best because I like that there is no box around the title. I like that the background is all colorful and the white font really pops out without the need of a box. C I like over B because it has a very colorful background but I don't like the black box around the title, the black background doesn't add to the cover. A is just too simple and I don't like that there isn't much color like there is with B and C.

C
10 responses
C
B
A

I love the bold label on C, I love the bold title on B, A is very sleek.

C
A
B

i prefer the packaging design in option C the most because of the unique color scheme and font

C
A
B

The white block letters just look a little odd but also in my first choice I thought I could see scrolling past that on Right Now Media also and being interested to check that out so it seems like it would work in all formats pretty well.

C
B
A

The graphic and background combo on C is the most appealing to me. It looks the most professional.

C
B
A

I chose option C because I like the script on the artwork. This looks more upscale.

C
B
A

I like this design the best as the title of the product looks to be 3 dimensional with the way the colors are protrayed through the title on the cover. I also like how there are many colors and designs and the title doesn't cover that up much.

C
B
A

Choice A is too difficult to read. It does not pop off the box enough just being black. Choice C works well. the contrasting colors makes it easier to read and understand the text. The colorful array around the black text box does a good job grabbing your attention.

C
B
A

Option C is my favorite because this design is the most engaging and interesting and compelling.

C
B
A

I think that this option is more creatively looking than the other 2 options.

C
B
A

C and B look the best. I like how it looks and the colors of it all

Showing 50/50 respondents

OptionRound 1
B1st

56.00%

28 votes
A2nd

24.00%

12 votes
C3rd

20.00%

10 votes
AI Analysis
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AI Themes
PickFu+
A

Likes

  • Simplistic cover design
  • All black background makes the words stick out
  • Elegant and useful

Dislikes

  • Difficult to read the title
  • Too simple and not enough color
  • Depressing use of all black color
B

Likes

  • Eye-catching art on the front of it
  • Very colorful and full of personality
  • Easy to read while still being artistic

Dislikes

  • Some found it difficult to read the title
  • Too much going on with all of the colors for some people's taste
  • Bland compared to other options
C

Likes

  • Most engaging, interesting, and compelling design
  • Looks more upscale than other options
  • Unique color scheme and font

Dislikes

  • Busy or unreadable compared to other options
  • Black box around the title doesn't add value for some people's taste
  • Script on artwork can be difficult for some people to read at a single glance.

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