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Below are three different packaging design mockups. The packaging is for a marriage-focused small group study kit and will fold into a box for the kit components, with the righthand side being the front. Which packaging design do you prefer, and why?
Option B won this Ranked poll with a final tally of 28 votes after 1 round of vote counting.
In a Ranked poll, respondents rank every option in order of preference. For example, when you test 6 options, each respondent orders their choices from first to sixth place.
PickFu requires a majority to win a Ranked poll. A majority winner differs from a plurality winner. A majority winner earns over 50% of the votes, whereas a plurality winner earns the most votes, regardless of winning percentage.
If an option does not earn a majority of votes, PickFu eliminates the option with the lowest number of votes. The votes from the eliminated option are reassigned based on each respondent’s next choice. This process continues in rounds until a majority winner emerges.
Scores reflect the percentage of total votes an option receives during the vote counting and indicate the relative preference of the respondents. If there is no majority winner, look to the scores to see how the options fared relative to one another.
Option | Round 1 |
---|---|
B | 56% 28 votes |
A | 24% 12 votes |
C | 20% 10 votes |
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12 Responses to Option A
I like the way A looks after its folded
I don't like the abstract painting so the less of it, the better.
I liked choice A and the more confident color scheme which is mostly black and more eye catching.
A is a little bland but less chaotic than C which is not a great look for a marriage help book. B is too bland and chaotic.
I really enjoyed the all black background. It made the words stick out much more
I chose option A first because of the simplistic cover design. Option B was less busy than Option C in terms of cover design. Option C was busy on multiple levels with the wallpaper showing through the lettering. It didn't work well for me.
I love the art peeking through the black background best! I think C looks a little too busy or unreadable compared to the other two.
Although I understand that marriage is a big factor here, The black box is most suitable and I think gives the best vibe for a product like this. It gives of a good vibe, the others are too colorful and overstimulating to look at.
I prefer this packaging because it is more simple and not distracting. I feel that the other packages have backgrounds that are distracting and have too much going on with all of the colors. The solid black background of the one I chose makes me focus on the product. The other two packages I did not choose make me feel anxious and nervous because of the overload of visual stimulus with all of the colors. I like that the one I chose keeps the cover simple so that I can focus on what the product is for and not try to process all of the background colors.
Option A is a straight forward approach. It gets to the point. Options B and C are distracting due to the heavy use of flashy colors for the front, as representated by thevright hand side. Other parts of the kit for the small study group seem similar.
Option a is the most elegant and useful
there is something about the all black with the design inside the words "ART" that caught my eye and made me look deep into it
28 Responses to Option B
A looks less like art and more light a fragrance being sold. C seems kind boring where B looks exciting
I would choose choices B and C first because it has nice color combination for me as compared to choice A for me.
The many colors on the package are attractive and give me a positive vibe about the possibilities of the program.
this looks more eye catching and artful which matches with the title of the book. It's fun to look at and makes me interested in the book
I like the white font with the colorful background that can look like a piece of art.
Option B is the easiest to read. Option C is next being more colorful than Option A.
A looked too dark and depressing. B featured more vibrant and bright hues which I liked.
B grabbed my attention more
My preferred option would be B, because it seems to me the most artistic and easy to read.In second place would be option C, because it is artistic but it is a bit difficult for me to read at a single glance.And finally option A, because it is the simplest
I prefer the bold artistic covers because it aligns with the name of the program on the label. I ranked the options on this basis.
this option (B) is very colorful and full of personality. It is truly extraordinary and would stand out to me and be more memorable than the others
I chose B because it was easy to read the title, and the colors related to the title well. I chose C second because, again, the colors related to the topic well, but I didn't care for all the black. I chose A last because it was difficult to read the title, and the use of all the black color was depressing.
I choose B because the design is extremely creative and visually appealing, compared to other options
option B has the most interesting design, if someone ever sent me such a package box, I would be grateful as the design is just unique and beautiful
the word art, which is essential to the title, is not as visible in the other ones
I chose B as my top choice since it seems to be the most colorful front. It is very nicely done with the various colors which are pleasing to the eye.
B and C are tied for first place, in my opinion. I like the very colorful front covers.
i chose option b as the one i would prefer because the lettering is clear with the abstract print as the background
It's an art book - I want to see some eye-catching art on the front of it. Seeing a whole art piece, like in my top choice really fits compared to the others.
I think the art image on the front reinforces the art theme better than the other images.
I like option B the best because I like the graphics that are on the front of the box and the way ART is written makes the name stand out.
I like choice B for being easiest to read while still being artistic
I think the font is the best for art in option B, option c is okay, i have a hard time reading option A
Honestly thy are all hard to read the words... But Opt B and C caught my eye with the splash of colors. Then opt A is boring to me.
I like this option the best as the wording is displayed clearly in the first glance.
I love option b because it looks the best. I love how art is in white letters.
I chose B because I like its colors and text type. It looks good to me.
I like cover B the best because I like that there is no box around the title. I like that the background is all colorful and the white font really pops out without the need of a box. C I like over B because it has a very colorful background but I don't like the black box around the title, the black background doesn't add to the cover. A is just too simple and I don't like that there isn't much color like there is with B and C.
10 Responses to Option C
I love the bold label on C, I love the bold title on B, A is very sleek.
i prefer the packaging design in option C the most because of the unique color scheme and font
The white block letters just look a little odd but also in my first choice I thought I could see scrolling past that on Right Now Media also and being interested to check that out so it seems like it would work in all formats pretty well.
The graphic and background combo on C is the most appealing to me. It looks the most professional.
I chose option C because I like the script on the artwork. This looks more upscale.
I like this design the best as the title of the product looks to be 3 dimensional with the way the colors are protrayed through the title on the cover. I also like how there are many colors and designs and the title doesn't cover that up much.
Choice A is too difficult to read. It does not pop off the box enough just being black. Choice C works well. the contrasting colors makes it easier to read and understand the text. The colorful array around the black text box does a good job grabbing your attention.
Option C is my favorite because this design is the most engaging and interesting and compelling.
I think that this option is more creatively looking than the other 2 options.
C and B look the best. I like how it looks and the colors of it all
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