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Which image selling point will impact your decision to buy the product? Rank the images from most impactful to least impactful.
Option F won this Ranked poll with a final tally of 27 votes after 6 rounds of votes counting.
In a Ranked poll, respondents rank every option in order of preference. For example, when you test 6 options, each respondent orders their choices from first to sixth place.
PickFu requires a majority to win a Ranked poll. A majority winner differs from a plurality winner. A majority winner earns over 50% of the votes, whereas a plurality winner earns the most votes, regardless of winning percentage.
If an option does not earn a majority of votes, PickFu eliminates the option with the lowest number of votes. The votes from the eliminated option are reassigned based on each respondent’s next choice. This process continues in rounds until a majority winner emerges.
Scores reflect the percentage of total votes an option receives during the vote counting and indicate the relative preference of the respondents. If there is no majority winner, look to the scores to see how the options fared relative to one another.
Option | Round 1 | Round 2 | Round 3 | Round 4 | Round 5 | Round 6 |
---|---|---|---|---|---|---|
F | 26% 13 votes | 26% 13 votes | 26% 13 votes | 28% 14 votes +1 | 40% 20 votes +6 | 54% 27 votes +7 |
A | 18% 9 votes | 18% 9 votes | 22% 11 votes +2 | 26% 13 votes +2 | 32% 16 votes +3 | 46% 23 votes +7 |
B | 12% 6 votes | 16% 8 votes +2 | 22% 11 votes +3 | 24% 12 votes +1 | 28% 14 votes +2 | Eliminated 14 votes reassigned |
D | 20% 10 votes | 20% 10 votes | 20% 10 votes | 22% 11 votes +1 | Eliminated 11 votes reassigned | |
C | 8% 4 votes | 10% 5 votes +1 | 10% 5 votes | Eliminated 5 votes reassigned | ||
G | 10% 5 votes | 10% 5 votes | Eliminated 5 votes reassigned | |||
E | 6% 3 votes | Eliminated 3 votes reassigned |
9 Responses to Option A
I like options A and C the best, the baby models make it easy to see how your product works so I would use a human model to show it off! I like option G but I wish there was a model to show it off
I think that the tilting function is one that I would use a lot to keep my baby from spitting up as much and the folding is nice for traveling.
I liked the options that featured models since these felt more dynamic and engaging than the options just showing the product. More mellow colors also felt more eye catching than dull gray colors.
Option A is the best because it directly addresses safety. Choking is a huge issue with infants, and you want to feel safe if they are not going to be sleeping directly on you. Option E really convinces me to buy the product because having wheels and ALSO the rocking feature is so important and awesome. Option G is important because this is vital information. I felt that seeing option D really set the mood and sometimes it's just a little silly thing that helps me realize the product is for me. Option F is great for people who live in apartments and don't have a lot of space. Option B could be important, but it doesn't feel personally relevant especially when option G shows the height. Option C is last because it did not resonate with me at all.
Seeing the baby in the crib gives me a better visualization of what it will look like. I can picture it in my home and how I would exactly use it. That will be the primary motivation for picking options A or C. The others are not as beneficial as I can't really tell the size and the description doesn't help very muuch.
I like seeing multiple people in the image, which makes the product seem more active and dynamic. So my top two choices are very cool for sure!
Showing the product being used in daily living would be the most impactful to me you could add the features to it as well on how its assembled and used.
i think that safety is a priority to any parent these days
I like that I can adjust the tilt because it can help make my kid the most comfortable I also like when it folds up slim for travel or storage.
6 Responses to Option B
Option B is my favorite one because of the fact that I would find the 5 height sizes very useful. Option F is ranked last because I don't anticipate folding it up much. If I am traveling with my child, I would use other devices. Option A is ranked second because the incline function would be convenient and comfortable for my child.
The presentation in Option B appears mostly appealing and interesting because it carefully describes and tells me a lot about what the product is about.
I prefer option B to all.
I prefer option B which suits the most.
Since I've used these products before, I personally would be most interesting in finding out the adjustable heights (B), that it is very versatile and portable (F), and its total size.
The height adjustment is big for me because me and my partner are different heights. Outside of that, I also really liked G because it really shows the dimensions right away so we can tell if it'll fit in our space. F was also decent because sometimes you'll want to take it when you travel to a friend's house. The other images didn't really matter or resonate with me as much.
4 Responses to Option C
I care most about comfort and ease of use. Those pictures stand out to me the most.
C captures my eye the most since you see the mother with their child relaxing and that's what I am looking for while using this product. I also feel that the angle and image works best. A is decent but it doesn't make using the product as easy. B and E are okay but I feel that it doesn't give the product enough character. F and G are a bit too technical and I don't really like the idea behind it. D is a very strange image to me and I don't really like it. It makes the product look weird.
C is most important. E is good too. B and A are good options to have too. D f and g I would expect all to have some sort of that.
Showing the baby in the cradle would probably attract most people to the product, so the feed and incline pictures would be great to put first. Showing its sturdiness would be next for me as I wouldn't want my baby to fall out due to a malfunction. The height adjustment, cradle mode and product size are also important but are finer details and wouldn't initially draw me to the product.
10 Responses to Option D
D- this seems to be having better outlook and detailsC- this has a great preview and with different design pattern E- the usage of the product is well described B- this seems to be a good color and has well defined structure G- it has a great usage and defined well in mannerA- this seems to be having pleasant outlook and design F- the proper procedural way of using the product is well defined
The strength and peace of mind shown in Option D are the biggest selling point for me because I would want to make sure the product is safe for baby.
My top choices would be the ones that actually show people either using the product itself or testing it's limits because it lets me visualize and better understand what it can do. The options that are just metrics and using numbers don't really help all that much.
having a strong and sturdy baby crib in option D is an important selling point to me
My top few choices were best because they mentioned safety first and foremost and they were more informative and helpful in terms of the function of it and not just sizing.
I like the pics of it in use rather than the ones that are too detailed
I think that safety comes first and the message in D conveys trust. I also liked that E describes a unique feature of the product while many of the images like A and C are somewhat generic features that many alternatives provide.
I like option D because it shows how sturdy and strong this is. Then I chose A because you can see how comfortable the baby is.
I choose option d-a all of those images are important for a decision, option c not so much I can feed them anywhere I just need to know if they are safe with me not being right next to them
D shows how strong and sturdy the item is, which is important if your putting your baby in it. In C, the woman seems disinterested in both her baby and the product. A, i don't see a use for an incline function except to have your baby roll to one side of product and get wedged in a corner.
3 Responses to Option E
Images E,B,F,G show what exactly the product is with its dimensions. Other pictures are not completely focused on the product but on its functionality. I chose image E as the first because it gives detailed information of the product without overwhelming the customer.
Converting into cradle mode is very important feature .I love that .it’s 2in 1
The rocking function is very appealing
13 Responses to Option F
I like to see all my options, first of all. I also like to see all the things the product can do. While I dislike fake-looking images, if they show the functionality of the product, they dominate over unnecessary ones.
I think that I like having the specifics shown and broken down. To me it’s vital that I get to see this as it’s the way to make sure I’m getting what I want abs not wasting my money.
I prefer choice F because it shows how to fold it.
I prefer option F because it shows how easily it can be folded which is very important if you are looking for this to be easily portable.
The most impactful aspect to me is the ability to fold it and have the pack and play on the go. I also like them being safe and sturdy for my son. Being able to rock is fun too. All excellent choices.
To me knowing it is easily foldable and you can put it away simpler. I like that it shows it's dimensions and being sturdy is a top quality to have.
I think a lot of people looking at this type of product will be on the go so seeing that it can be put up and broken down quickly could help your selling point. You could put the weight limit on image F and it would make it even better.
F shows you how easy it is to operate
F-totally useful showing how it collapses and stores awayD- appears to be heavy dutye- convenient to see that it can rock. That is not normalG - all of the dimensions are useful but not easy to translate in my mind to the size B-height adjustment seems unnecessary C - says feeding a baby. It is not feeding. A - I don’t think incline is safe. It may be deadly if I recall properly
F is the most impactful because it shows different angles and aspects of the product for storage and on-the-go use.
Options F and G are by far the most informative and the most persuasive when it comes to this product; these would appeal to me the most and make me most inclined to purchase it. Options E, B, and A are helpful but don't have the same sleekness and immediacy as options F and G. Options C and D don't do much to convince me to purchase the product at all.
I like seeing how it folds up for easy storage and transporting. I like seeing the sturdy construction. The dimensions are helpful. I like seeing the different functions like being able to rock the baby in it. The incline feature is nice, but not compelling.
I ranked the choices highest to lowest based on which image shows the most important product features which I find personally more important. I like choice F the most because it shows off how portable the product is. I like choice A next best because I like the incline function which is being displayed but it isn't as important of a function as showing portability like in choice F. The images get much less useful going down the list.
5 Responses to Option G
Showing the dimensions of the product are most important to me.
I feel with choices G and B, showing the actual measurements and height adjustments, allow you to envision the product within your space and how you're going to use it.
Mostly just the basics like dimensions and adjustability, but the cradle is a nice feature. I wouldn't care about incline , and 170lb seems excessive.
Option G is my first because size of the object is important when trying to fit it in your home. Also because your baby needs an adequate space to sleep. Option E is my next to choose because it tells you something that other products like this might not have. The feature of the wheels and rocking action is unique to me personally, and I think many moms and dads would love that for their infant. Option A shows the full picture of the mom and baby and how the crib can be adjusted with a tilting feature. That is also unique and much needed too. Option B gives you measurements and maybe this is important because of the height someone would need specifically for them and their child. Option C is a mom and the baby again, and although it doesn't tell you anything different than most other cribs it is pleasant to look at. Option F is good because it shows how to fold it up for storage when not in use. I would hope most cribs have this though if not mistaken, but even so I wouldn't be sold on this yet if I saw it. I'd still need more information. Option D is last because no one really needs this much weight in the crib. No human will actually be in the crib who weighs this much either.
I would say option G is by far the best. The reason I picked G is because showing actual product dimensions without have to find them on the website or down in the info is massively helpful. Also it is great that the picture also shows measurements from all angles, this is the one that is the most helpful all the others are okay by normal standards but G surpasses them due to having the most useful info.
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