Book cover test marketing poll

 50 Respondents Women 

The following book cover test marketing poll was conducted online using PickFu.

PickFu collected 50 responses from a targeted (Gender identity: Female) audience in 55 minutes.

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Books
Poll results

Which book cover is more appealing? A hidden world of vampires. A serial killer on the loose. Can one fanged detective take down a murderer from within the shadows?

Audience:50 U.S.-based respondentsWomen
Option image
Option A27 votes
Option image
Option B23 votes
27 Responses to Option A
1

This cover is more attention grabbing

2

The design of A is more alluring. B looks like a cheap movie poster for a horror flick

3

The person in this cover actually looks like a vampire. In option B, the person looks like any regular office worker.

4

This is a more attractive cover.

6

Book cover A is more appealing because the name of the book is Stay Dark, and the figure is wearing all black, but I can't see what's behind her because it's a little blurry, which makes the story appear to be more mysterious, so I'm automatically more curious about the story and what lies ahead.

7

OPTION a IS A BETTER COVER MORE APPEALING

11

THE IMAGE FELT HIP AND DARK, I COULD SEE A DETECTIVE DRESSING LIKE THAT TO DIVE INTO THE NIGHT LIFE OF VAMPIRES. THE OTHER OPTION WAS AN ODD BACKDROP WHICH DOES NOT MAKE ME THINK OF THE CITY OR VAMPIRES

12

The character is more appealing and the background of the city make this cover more appealing.

13

I think this cover is more appealing for this type of book and would be the one I would choose because it has the city at night in the background.

15

A is my choice because it looks really dark and intense. The female on the cover looks very strong and independent. I think it would have a strong female lead which I always like. I also like the anticipation of starting a new series. Vampires are always a bonus! This is one I would read for sure!

18

elegant look and well designed.

20

The front of the character on the cover is definitely more appealing than a back view. You can see more of the character's features.

22

This cover is more appealing because the woman on the cover seems like she's more capable of kicking butt and taking care of herself. The woman on the other cover is a little of a mystery.

26

This looks awesome but another one is look like some drama or cover of the book. If you go on book cover my vote is for B but this goes on movie A is better.

27

I chose A because I like the city in the background. That lets me know she is trying to keep the city safe. Plus it’s a darker cover to keep with the theme “stay dark”

28

This is my preference. I love the edginess of the picture.

29

I like the frontal view of the main character better. It makes it feel more personal. I also prefer the colors better.

30

It seems more appropriate for the subject matter. The outside evening environment appeals more to me than the indoor setting.

31

A is much more appealing for that vampire vibe. B is actually quite boring and the colors don't pop nearly as well. Please don't consider B at all.

35

I chose A because I like the cover better. The woman's outfit and the city behind her is dark like the title. I like the background better. I like that the woman is facing towards me.

40

the woman looks more powerful

42

I like A because I think the woman wearing all dark fits with the title better.

43

A looks more interesting to me, more ethereal.

45

I like the fact that at the top it tells you it's the first book in a series.

46

I like choice A better, because I like the subtle rain in the background, I think it makes it more suspenseful. I also like that her face is not shown, more so in A, it makes me wonder what she looks like.

49

I like the city view behind the woman. It makes me think there's going to be action and urban street scenes, which I like in a mystery.

50

I like both, but I chose A, personally because I like the way the background is designed. Stating the obvious here, but sex sells and this cover is also pretty sexy. I will say that choice A makes me want to pick the book up, but choice B makes me want to actually read it and know what the story is about.

23 Responses to Option B
5

OPtion A is a little too sexy for my taste.

8

Why have a picture with the head cut off. A back shot of a full body is just okay, but a headless picture is unacceptable.

9

I would be more likely to pick up option B than A if I saw it in the store. It looks more like a thriller cover. I like the red (it stands out) and the mysterious hall. Is something lurking at the end of the hall? Seems creepier and I like it. Option A seems like it's just focused on a woman in tight clothes with some breasts.

10

The color red really stands out and is more appealing to me.

14

cover is more attrative

16

Option B is more sexier and appealing

17

I don't need to see her cleavage to be interested in the book. You can be dark without flashing your boobs.

19

I like B because I think it is more intriguing. I think A is trying to sell sex.

21

I like the movement from the red jacket to the red author name in Option B. I thought the red attracted my to look at the cover.

23

I chose B, because I like how the red details tie in with the plot about vampires, though I do like the city background in A.

24

The model is more attractive.

25

I choose B, I like this image much better than A.A is too much in your face, where B is going towards the unexpected.

32

I think the cover looks mysterious and draws you to it. Looks like a great read!!

33

Option B if more interesting because the bright red jacket provides not focus and color contrast and the hair is pretty and also stands out. On Option A nothing really stands out and it’s all close to the same color.

34

Both cover are appealing but B somewhat leaves more mystery as who is the woman pictured; a vampire, the detective, another hero

36

I like the red jacket more and the woman's hard looks great in Option B.

37

The back being turned is a lot more mysterious and draws you in,

38

I chose Option B because it's subtler and more refined. It's also full if mystery and suspense. Option A is overt and in your face with no sense of secrecy or thrills.

39

I like that it's less sexualized

41

I like this option better because it looks like she is walking away to go solve the mystery. Option A just looks like it is for men to look at a woman standing there.

44

I picked B because it looks like a murder mystery type cover...the other cover looks too much like a romance novel cover.

47

Option B is more attractive and very appealing title, interesting words with image, fabulous one

48

I like the cover of this one

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