I think the background and message resonates with me more, the initial title captures my attention.

I like the blue along with the word "Million"

I like the style of the cover and title in option A. "Your Million Dollar Message" is strong and that is very easy to see how that is a blueprint to success. I like that blue cover a lot and the graphics look great in both choices. I think this is a nice title for business owners and the title in the blue cover feels like a more convincing book.

I would buy book A because the message makes more sense to me. I don’t like the title of B because it doesn’t flow and doesn’t make sense to me. I also think everyone has a million dollar idea and would think this could help them with that project if they want to pursue it.

I like my first choice because it is more interesting.

The blue background is far more eye-catching.

I would choose Option A. This headline I understand and can relate to as it is telling me it is about launching my business, book or brand. I really don't like the title of Option B. If I saw that title I would not right away know what it was trying to promote.

I liked A better because right from the get go it was to the point and direct. With B the title was a bit confusing and you had to continue through to the tag to really understand what it was about.

The title is bold and eyecatching. It will grab your attention sitting on the shelf

Million Dollar Message needs to be front and center the way it is on cover A. That's the main attraction so put it right where everybody can see with a quick glance.

I like the blueprint in the background it really connects to the title of the book

Seven figures in the title will be far more attractive to the sort of person who fancies himself a "thought leader" AKA "influencer" rather than would a book that would actually use "thought leader" in the title.

I think Option A looks more modern and unique.

The color scheme and title make choice A the most attractive and immediately draws me in to purchase the book.

This book cover design is much more engaging and appeals to me because it has actionable messaging while the other option is too generic.

million dollars is wsy better for getting attention

choice A at least included a microphone graphic that will stand out to a consumer

I chose A because this book title is clear, encouraging and inviting.

the white just kind of get washed out with the rest. I like the more solid color background with the blueprint

I like the look of this book better. It is more eye catching and appealing to me. I think the color combination is better and more attractive.

I am not really all that interested in either of these, I don't read business books, I am a teacher, but this looks more engaging, the other feels very generic

everything about A is better - the title, the colors, the overall feel for the book as well as the author's accolades make it the better product.

I like choice A the best. I think it's the most eye catching and I like the words.

I think the title of A is much more clear, concise and straight forward - making it easier to understand. B id a mouthful bordering on a tongue twister in my opinion.

Book A is eye catching and fits the title better - I like the looks of it and it would make me want to at least view it and pick it up and see what its about.

A is colorful, deep, powerful, bright, and intriguing.

With business books, the bottom line is how much money you can make so putting how much something is worth in the title is more appealing.

I like A because the title is more direct and clear and I appreciate seeing the authors educational background.

I would buy A because having 'million dollar' in the main title really gets my attention.

Thought Leader Launch just doesn't roll of your tongue. YOUR MILLION DOLLAR MESSAGE really captures my attention.

I much preferred Option A as it drove home the main outcome of the book itself. I also like that it gave a blueprint and made me feel a path to achieving success was in those pages. I actually found Option A to be a bit confusing and not very catchy.

Thisnone just sounds more attention grabbing. Also the color scheme sticks out more on a shelf

I prefer this option because of the color scheme of the book; I like the blue. I also like the name more because it seems more focused on business, while the alternative seems a bit disjointed to me.

I like option A because the blue print background is not only more visually pleasing, but it also conveys a bit about the book in that it will help you to build out your idea for your messaging.

i like the subtitle about making 7 figures

I like "thought leader" because I am a thinker and it applies to me more than the other.

B is more original and intriguing. The title of A immediately makes me think of those 'get rich quick' scam type books -- even if it's far from that, it's my initial thought.

I would purchase option B because I really like the messaging layout and overall appearance much more.

I like the white background, layout, font, and just how it's presented better

Seems more genuine

i like the simplicity and basic message of choice b. the blueprint style of option a is off putting

I prefer Option B because it sounds more cerebral, sophisticated and intellectual. Option A is pretty basic.

It seems that talking about the money that much is unrealistic - so I would go with the one that talks about thought leader

This is kind of tough as I think both options are good. I liked in Option A how the author is highlighted more, especially including the MBA designation as that resonates with people in the business world. I also think it's color pattern stood out more, so that it would catch my attention better. However, based on the topic of the book, I think Option B is the better option as it looks more professional and polished. I also liked the title in the big letters "Thought Leader Launch" as I think it was clever and really applicable for rising in the business world.

This one feels better to me because I know what to expect. Precise and concise “7 ways to make 1 million because your message is important”. Sounds like a very good read.

I like the all white cover a little bit better than the blue one. That would be number one, but also I like the title of this one. I consider myself a thought leader and would be drawn to a title like this.

I prefer B. B feels a little more concrete and actionable, and I think the title flows better. The picture on the cover also gets my attention a little more than that of A - A looks somewhat less crisp and clear by comparison.

It seems to tell me more about the number of ways to make money

The black on white text stands out much more for me.

B is clean, crisp, professional, visually appealing, and eye catching.