I prefer option A because I think that it is the most interesting, eye-catching, and visually appealing cover design/color scheme out of the four options.

Option A looks the most businesslike and professional and would likely draw the most serious attention. Option D is also good.

I really like the design of choice A. The design instills confidence because the layout looks really professional and the color looks really professional as well, so this is my favorite option.

The black with blue is bold and stands out which is why I chose A. I feel it is more of a professional look and appeals to me. C is okay as it reminds me of meta. D is nice but I feel the arrow is unnecessary with what the title provides. B was last as red and white just seems off putting, like a stop sign.

I really like Option A. The black/blue color design is attractive, and provides more structure to the design, which works with the concept of the book.

The font stood out more on a and d but the blue strip on the black really stood out to me

Option A is first because the book cover is very genuine and standard.Option D is second because the book is very well designed.Option B is third because the cover is gentle and neat.Option C is fourth because the cover is simple and looking good.

I prefer simple designs. To me it doesn't get simpler than black. A and D are likeable to me. I find C and B to be ugly and loud.

A's cover I feel looks the best as it has a good design and colors that meshes well together.

The darker background is easiest to read and makes the colors more appealing.

The arrow graphic in D makes no sense in the context of readying a business for sale. C and B are both too monochromatic; the white doesn't provide enough contrast. A looks well designed, with nice contrast and fits the theme of the book.

Like the darker background, makes it easier for me to read the text.

I think option A is the most attractive cover. I don't think the line graph is most relevant to the title.

I ranked them base on how attractive they are.

I like the bright red cover. It's fitting and does make me think of an exit strategy. Like I would read this book as a last resort.

I find options B and C the most professional looking amongst the 4 options. I ultimately went with B because the red is bold and eye-catching.

I prefer Option B because I like the bold red and white colors used, they are a bold and eye-catching color combination.

I like the more colorful covers first then the darker ones last.

I dig the red color best. Red is a stimulating color and caught my attention best.

Yeah, that red cover is certainly attention grabbing. It definitely stands out well.

The brighter and more vivid colors worked the best for the cover, especially the red cover. The black covers seemed heavy and ominous.

i prefer the cover in option C because of the pleasant blue color and easy to read text

C has the most enticing display on words and makes a strong meaning behind it.

I voted primarily on color combination first and the the graphics between the 2 black background covers.

These covers are the best looking in terms of appearance overall

I like D the best as I like the separation of colors being vertical rather then horizonal.

i like these colors the most, they really make it stand out.

D looks the best and doesn't look boring. The rest are pretty boring and look pretty much the same and are all a standard looking book cover.

Option 1 has a clean and professional look. The other books all have a horizontal rectangle across the bottom that I think detracts from their aesthetic appeal.

I chose option D, I think the black cover with white text and red border looks good and fits the subject matter.

D is the best because the arrow going up draws attention to the book and makes you read the cover. The others don't have that.

I like option D the best because it stands out the most and the color grabs my attention the mos.t

I like the graph on D. It adds a little to the cover. A - the black is great, catchy and stands outC - Blue is ok, not my favorite colorB - The red is bad, it is too in your face. I would skip over it

I prefer the option D book cover because I like the metaphor provided by the positively sloped line drawn on this cover and the dark blue background color this book cover the most. I chose options A and C second and third because I like the dark blue background color more than the lighter blue background color on these book covers. I chose option B last because I do not really like the dark red background color for this book cover at all.

There's 3 boring covers and 1 that is only slightly less so, so that's how I decided the order.

The different layout and the arrow really make it stand out and appeal visually

I like D because it doesn't look too wordy for me

C I 7

I feel like this cover is more trustworthy because it seems like there was more work put into it. It seems a lot more informative and like someone took the time to put it together. That’s giving me the confidence that I can trust it over the other ones that didn’t have as much work put into them.

D has a special design principle. A vertical red bar on the left side of the cover is like an art design. The lines with an arrow are consistent with the keyword "exit". Overall I find the design in D very attractive. The other three designs are similar. The difference is the color. I find the color scheme in B better than the other two. Red is an alerting color which could be easily distinguishable from the crowd. The designs in C and A are not my favorites. I prefer the blue color over the black color so C is positioned in front of A in my final ranking list.

i chose option d as the book cover i prefer because it uses the stair graph which shows the steps involved

I really like the striking red, its a gorgeous shade and more attractive.

I ranked the designs of the book covers that I liked the most. I like seeing the trending upward stock line of option D the most. I then liked the book design of option A followed by option B and then finally option C.

D i like the layout of this one and the choice in graphics which makes it look very nice in my opinion, A is also pretty good and i think the colors used make it stand out pretty well in my opinion, C is alright but i think its a bit too 'bright' in my opinion with the color palettes used here but other than that its ok, B i don't really like the red color used here but other than that its alright

Option D has the graph arrow going up which represents positivity/growth, and also alludes to what this book may be about. Options C and B are too colorful for my liking for a book on this topic.

the arrow is a better design that the others. The book design with the solid color is a top overall design as it provides a cleaner feel. The break in the middle is a bit text book style

I think that D has a nice color palette and that the design really captures your eye. B and A are decent but they don't really pop the same. C is a bit boring and doesn't really catch my eye.

I love D because it uses an upward arrow, making me think this is going to help me get MORE for my business. I also like the dark color and clear crisp font. A also has wonderful color, using the dark colored book cover is a stark counter point to the lighter blue banner around it. I prefer C over B because blue is more cool and less manic. The red, seems like your business is failing, NOT what you want, you want it to do well, and sell well.

All the covers are appealing but I think I like D the most. I like the graphics and color of this one the best

The arrow makes the most sense on cover D plus I prefer the darker background for easier reading.